Matthew J. Roberts

Bound Brook, NJ 610-***-****

ad2of1@r.postjobfree.com linkedin.com/in/mattroberts

SUMMARY

Results-driven and accomplished Vice President of Marketing with an Executive Certificate in Product Marketing and 15+ years of hands-on product marketing, brand development, and B2B sales experience within Life Science, Biotech, and Healthcare sectors. Goal-oriented leader, adept at client prospecting, revenue generation, marketing department management, and sales & marketing strategy implementation. Excellent at applying well-developed strategic thinking and communication skills to ensure the achievement of marketing goals and revenue objectives.

EXPERIENCE

Senior Corporate Product Manager

Astrix, Red Bank, NJ,

January 2022 to May 2023

•Collaborated on multi-channel campaigns yielding 45 new clients in 2022 and 41 MQLs in the first half of 2023

•Spearheaded Astrix’s first content syndication campaign that produced 75 MQLs within first week of launch

•Coproduced survey-based industry trends report that generated over 50 SQLs from 20,000 views

•Optimized positioning and created strategic messaging and content for new corporate website

•Authored competitive intelligence, market insights, branding, and sales training for three service lines

•Drove increases in search marketing results, and website visits, by creating and promoting new pre-sale assets including client self-assessments, digitization progress checklists, case studies, webinars, and podcasts

Product Marketing Director

Kibow Biotech, Newtown Square, PA

July 2020 to June 2021

•Created and led multichannel Go-To-Market Strategic and Tactical Plans for product launch and promotion of Biomunity and Cardio Support nutritional supplements

•Achieved 1 million site views for brand launch through national print, online search, and radio campaigns

•Increased online engagement by over 500% through audience retargeting and enhanced visitor experience

•Produced new product website, new Facebook, and Amazon Marketplace pages with paid promotion campaigns

•Managed an advertisement agency and 3 marketing associates through effective strategic marketing and brand development initiatives, resulting in timely delivery of new product website and successful production promotion including targeted consumer education, and e-commerce campaigns with publications and social media influencers.

Strategic Consultant

Swiftward Consulting, West Chester, PA

August 2014 to July 2020

•Led and facilitated strategic and tactical marketing engagements for clients’ existing and emerging brands

•Managed planning and delivery of multichannel launch, client acquisition, and conversion campaigns

•Designed and managed the delivery of market intelligence reports, strategic planning, and market positioning programs to client executive leadership teams for existing and emerging brands

•Planned and produced training and presentation materials for regional account managers’ outreach to clinician KOL Nephrologists, Renal Care CRNP, PAs, and community Pharmacists

•Produced a customer acquisition, engagement, and relationship-building plan and an online content development roadmap for a national leader in the automation and controls sector

Vice President of Marketing

Quip Laboratories, Wilmington, DE,

July 2013 to July 2014

•Achieved 30% increase in revenue in six months through brand repositioning, new website, sales training, multichannel customer engagement programs, and launch of new facility hygiene product-and-service solution suites

•Produced 7 or more customer leads per region each month through new email newsletter program

•Led the service line strategic planning process, comprising market assessments and strategic growth plans

•Managed staff of 6 Regional Account Managers and 3 Customer Service Representatives

•Delivered presentations to Life Science executives at regional and national conferences

Executive Strategist / Team Leader

MJRC, Inc., West Chester, PA,

September 2003 to July 2013

•Generated 50% increase in SQLs and over 25% YOY increase in Tecniplast USA sales for 4 consecutive years

•Improved Tecniplast’s North American market position from #3 to #1 with an award-winning multi-channel rebranding and website redesign

•Drove an unprecedented 23% YOY increase in sales of Quip Laboratories products and services

•Launched Quip Laboratories’ Vimoba Tablets brand

•Delivered high-growth roadmaps, multi-channel brand assets, and marketing programs for pharmaceutical, life sciences, biotechnology, and personal care products sector clients

ADDITIONAL EXPERIENCE

Practice Leader, Century Link Healthcare Business Services, Denver, CO

Drove $2.6 million in new sales of HIT services to healthcare executives in six months

Practice Leader, Qwest Interactive Pharmaceutical Business Services, Philadelphia, PA

Increased YOY revenues by 110% to $11.8 million as Account Team Leader for digital programs supporting pre-launch and in-line marketing phases of clients’ brands

SKILLS

Marketing: Executive Product Marketing Management, Content Creation, Strategic Planning, Collaborative Partnerships, Cross-functional Leadership, Critical Thinking, Brand Strategy and Market Positioning, Message Development, Campaign Planning and Implementation, Business Development, Product Road Maps, Marketing Plans, Presentation, Facilitation, Customer Experience (CX), Customer Insights Analysis, Data Translation, Content Development, Strategic Analysis, Market Research Conceptualization and Analysis

Tools and Technology: Microsoft 365, Microsoft Teams, Salesforce, Google Analytics, Asana, Slack

Leadership: Cross-Team Leadership and Coaching, Staff Management, Project Management, Public Speaking

EDUCATION

Graduate Coursework in Healthcare Administration, University of Maryland, College Park, MD

Bachelor of Arts in Journalism, The George Washington University, Washington, DC

CERTIFICATIONS

Sandler Sales Training, Sandler Systems

Executive Certificate in Product Marketing, St. Joseph's University-AMA

Social Media Boot Camp, American Marketing Association

Emergency Medical Technician Certificate, Maryland Institute for Emergency Medical Services Systems

VOLUNTEER ACTIVITIES

President, American Marketing Association Philadelphia Chapter, 2021-Present, 2011-2013

Advisory Council Member, Seton Hall University Stillman School of Business, 2021-Present

Vice President for Collegiate Relations, American Marketing Association Philadelphia Chapter, 2015-2021

AWARDS

Marketer of the Year Award: Corporate Branding, American Marketing Association 2008

Marketer of the Year Award: Customer Specific Marketing, American Marketing Association 2009

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