Donn Du Bois Monroe

**** ******** ***** 469-***-****

Plano, Texas 75024

ad2ob9@r.postjobfree.com

SUMMARY OF EXPERIENCE

Senior global sales and marketing executive. Leverage my significant marketing background to help customers realize greater sales growth through compelling advertising, new products, and sharper marketing programs. Vast experience in branding, developing and executing digital and traditional advertising and promotional campaigns, managing P&L’s and driving profitability, developing new products, building solid customer relationships, and managing marketing teams.

PROFESSIONAL EXPERIENCE

President July 2016 – August 2023

RAM Atelier, LLC, Plano, Texas

Led privately-owned hair care products marketing and distribution company. Developed and introduced Simply Stylin’, a line of styling products. Responsible for leading marketing efforts in support of products. Managed all pricing and P&L’s. Selling company to private investor January 2024.

Key Accomplishments

Developed product concepts, formulas, and packaging for a new line of products. Launched products and presented to retail accounts successfully gaining distribution at key B&B accounts.

Executed qualitative consumer research and analyzed syndicated data to identify a gap in the styling products category, and launched new line that garnered $355K in sales by year 2.

Designed website and leveraged social and digital media to launch brand and support on-going sales. Drove creative strategy and development, and created Facebook/Instagram/Tik Tok advertising to spur consumer awareness and trial.

Hired and managed sales broker network to drive sales across multiple sales channels.

Created affiliate marketing campaign that increased sales 154% in 2020.

Developed and managed sales and marketing teams to drive distribution and consumer engagement.

Senior Business Development Executive October 2008 – June 2016

Tetra Pak, Inc. Denton, Texas

Leading global manufacturer of aseptic packaging for beverages. Responsible for marketing, sales and business development of dairy, nutritional and beverage customers.

Key Accomplishments

Managed the dairy, nutraceuticals and health categories and developed twenty-seven new product opportunities for key nutritional customers, generating over $100MM in incremental revenue.

Directed the global introduction of an improved, more profitable packaging closure, generating 230% sales growth in that package from 2011-15.

Led team from 2010 – 2015 in year over year sales growth, ranging from 123% - 159% of goal.

Given responsibility for company’s largest global account, PepsiCo, in 2011, and drove 14% growth through introduction of new product lines with the company.

Vice President of Marketing June 2000 – October 2008

Alberto-Culver, Inc./Pro-Line Division, Dallas, Texas

$125M manufacturer of hair care products and a division of Alberto-Culver, a $3.5B publicly traded

consumer-products company with market-leading brands including Alberto VO5, Tresseme and St. Ives.

Reporting to the Executive Vice President, managed a team of seven marketing professionals in building the sales and profitability of Pro-Line brands globally through consumer and trade advertising, new product development, consumer and trade promotions, packaging enhancements and overall financial management.

Key Accomplishments

Created six new advertising campaigns that elevated baseline product sales 23%. These new campaigns also increased product distribution as new trade partners sought to carry our lines.

Reorganized the Marketing department to better align with Company objectives, and significantly increased employee morale and retention.

Reengineered Pro-Line’s once-largest brand by repositioning it and introducing new products consistent with the new positioning, resulting in 15% increase in brand sales versus historical annual declines of 5%.

Created a team-based system for introducing new products that better aligned each department (Marketing, Sales, Operations, Purchasing and Accounting) with the overall new product goals, reducing new product development times to 9-12 months from 12-18 months.

Directed development of a website to promote children’s line of products, reaching 15MM children. Grew sales of our children’s line 67%.

Managed advertising agency relationship, negotiating contracts and fees, and developing shared objectives and strategies.

Senior Brand Manager April 1997 – May 2000

Oil-Dri Corporation of America, Chicago, Illinois

$175M publicly traded manufacturer of clay-based absorbent products and pet products, including cat litter, various industrial clays and dog treats.

Hired as company’s first Brand Manager and helped define the position and role. Managed the overall profitability and sales of the consumer-products portion of the business ($75M), directing all advertising, promotions, consumer and trade research, Internet marketing, packaging development and new-product-development programs. Left in 2000 to move closer to family in Dallas.

Key Accomplishments

Led the presentation of new products and promotional programs to retail clients, achieving a 95% sell-in rate.

Developed new line of dog treats with an innovative strategy that led to full distribution in crowded pet aisles.

Developed a new line of cat litter made from paper, and created unique sell-in tools and strategies that led to widespread retail acceptance.

Developed the corporate framework for launching new products, from product conception through commercialization.

Advertising and Sales Promotion Manager September 1992 – April 1997

Morton Salt, Chicago, Illinois

$500M manufacturer of food and industrial-use salt products, and a division of $4B. publicly traded Morton International, manufacturer of various industrial and chemical products.

Developed and executed marketing plans for all Morton Salt Food products (Consumer and Foodservice). Managed execution of advertising, promotions, consumer and trade research, Internet marketing, packaging, pricing and new-product-development programs.

Account Executive June 1989 – September 1992

Leo Burnett, Chicago, Illinois – Kraft Account

At the time, a privately owned, multi-billion-dollar international advertising agency.

Managed agency development of television/print advertising and marketing strategies for Kraft margarines (Parkay and Chiffon). Also worked on new business pitches.

EDUCATION

Double-MBA in Marketing and Business Economics & Public Policy

Columbia Business School New York, New York

BA in Political Science

Amherst College, Amherst, Massachusetts

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