A m e l i a H e r n a n d e z

San Jose, CA • 408-***-**** • ad2nu7@r.postjobfree.com • LinkedIn

Accomplished General Manager with proven success and demonstrated strategic strengths in Sales, Revenue & Profit Growth Optimization, Brand Compliance and Asset Management. Able to lead teams and create a collaborative and positive learning culture where individuals can succeed in a fast-paced environment. Background also includes extensive experience in scaling teams, managing day to day operations, and working with cross functional business partners and stakeholders. Awards & Achievements

2018 Recipient of Iconic Jim Conley National Award from Residence Inn by Marriott Int’l Bethesda, MD 2018 Culture Award Winner from Innventures LLC Kent, WA 2014 Hampton Inn by Hilton Leadership Recipient Memphis, TN 2013 General Manager of the Year Excel Hotel Group San Diego, CA E xperiences

FEBRUARY 2022 – JANUARY 2023

Area General Manager Hersha Hospitality Management Sunnyvale, CA

• Managed hotel operations of Courtyard and TownePlace Suites and repositioned the GSS out of the red zone within 3 months through implementation of brand, safety, and service standards.

• Maximized profit margins through yield management and cost controls.

• Monthly P&L analysis performance for ownership in relation to budget and forecast.

• Developed and mentored a diverse team through collaboration, communication, and inclusion. JANUARY 2021 – JANUARY 2022

Pre-Opening Hotel General Manager SpringHill Suites by Marriott San Jose - Fremont

• Successfully opened a Springhill Suites by Marriott with 148 suites in August 2021.

• Possesses extensive knowledge of hotel operations, a positive attitude, the ability to oversee all operational activities and departments to maximize revenue, delivers a positive guest experience and creates a team atmosphere that promotes learning, inclusion, and mentorship.

• Oversaw the hotel pre-opening activity and operations during pre-construction.

• Worked collaboratively with other team members, contracted third parties, and with the owner/principal of the firm. Focused on day-to-day oversight of hotel programs in process in collaboration with Marriott Preopening Team both operations and sales. SEPTEMBER 2019 – DECEMBER 2020

General Manager Aloft Hotels by Marriott Cupertino, CA

• Led and mentored the Executive Committee on their respective areas of operations on improvement plans.

• Compliance with Marriott’s BSA; Delivered measurable results on GSS and business plans. DECEMBER 2016 – SEPTEMBER 2019

General Manager Residence Inn by Marriott Palo Alto, CA and Los Altos, CA

• 3 Star Hotel, 156 suites with 40 employees; Annual revenue of $13M+

• 2018 Iconic Jim Conley Award Recipient from Residence Inn by Marriott Int’l out of 1,100 GMs

• 2018 InnVentures IVI Culture Award Winner out of 55 Hotels in the Portfolio

• STAR performance consistently ranked #2 on RGI and #1 on ARI YTD.

• Re-structured organizational platform and repositioned hotel amongst comp set, out-performed ARI goal through rate optimization, market knowledge and account partnership.

• Secured over a S1M revenue of extended stay business for 3 months stay every year - 2017, 2018, and 2019.

FEBRUARY 2015 – SEPTEMBER 2016

General Manager Holiday Inn San Jose Silicon Valley San Jose, CA

• Full service 3 Star Hotel with 354 rooms, 13,000 sq ft of banquet spaces, 2 outlets, 150 Unionized Associates, 15 managers, with an annual revenue of $20M.

• 2015 Repositioned the hotel financially and rank #3 amongst comp set.

• Exceeded 2015 revenue to budget by 5%, GOP over 2.83% (38.71% vs 35.88%)

• Strategically planned and executed hotel performance on profitability and services.

• Hired and built own Leadership Team from Sales to Operations.

• Secured account relationships with Huawei Technologies, eBay/PayPal, Solar City, South Bay Regional, Brocade Communications, Qualcomm, Computer Science Corp, Sony Corp and FedEx.

• Increased rates on base accounts with MEPS by 247% and Southwest Airlines by 57%.

• In 2016 successfully negotiated and secured Union CBA for 3 years. JANUARY 2013 – FEBRUARY 2015

General Manager Hampton Morgan Hill, CA

• Post Opening GM for 106 rooms 3 Star Hotel, 30 employees, annual revenue of $4M.

• Repositioned the hotel to be #1 amongst comp set and the entire Morgan Hill hotels.

• Task force GM at Staybridge Suites Austin, TX and CA, Trained newly hired GMs.

• Wrote and Implemented Operational policies and procedures.

• Exceeded over 25% topline revenue in its first year of operation.

• GOP exceeded over 10% vs budget.

• Responsible for guest satisfaction in terms of food hospitality and service standards, following proper food handling and safety.

T o o l s a n d Skills

Microsoft Office (Word and Excel), Fosse, Marsha, LightSpeed; Galaxy; OnQ, R n I; and Opera (PMS) Relationship Building; Revenue & Profit Growth; Organizational Leadership; Strategic Planning; P&L Management; Budget Development

E d u c a t i o n

St. Scholastica's College Bachelor of Arts, Hotel and Restaurant Management MNL, Philippines A c t i v i t i e s & I n t e r e s t s

Volunteers to Second Harvest Food Bank Advocates Ability Path in creating inclusion (hires and provides training) to people with special needs since 2017.

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