Robert Prigge

Senior Copywriter & Creative Manager Profile

• LinkedIn • Portfolio • ad2nsl@r.postjobfree.com

651-***-****

St. Paul, MN 55129

Creative and dynamic professional with solid expertise in crafting innovative marketing copy for digital, print, social and other platforms. Skilled in generating compelling content that drives brand success. Highly skilled editor and proofreader with significant experience developing and adhering to brand guidelines and AP Style. Proven track record of leveraging leadership skills to train and coach team members. Skilled in interpreting creative briefs (including the vague and ambiguous), articulating strategic/conceptual ideas, and ensuring creative concepts align with brand and business objectives.

Areas of Expertise

Copywriting & Editing

Digital Marketing

Creative Leadership

Managing Direct Reports

Brand Development & Awareness

Creative Concept Development

Social Media Engagement

Cross-functional Collaboration

Digital Asset Management

Strategic Marketing Plans

Project Management

SEO Copywriting

Professional Experience

Sportsman’s Guide, South St. Paul, MN

Manager of Copywriting and Editing, 2015 – January 2024

Develop and edit web copy, email copy, product detail copy and more across ecommerce digital and print channels. Create content for special projects and high-visibility emails, campaigns, and initiatives, including radio/ podcast ads, promotional videos, credit card programs, UX copy, and social media content. Lead strategic development of product names for Sportsman’s Guide private label brands and technologies to promote brand recognition and differentiation. Assess and provide constructive feedback on weekly ecommerce copywriting and emails to optimize effectiveness, ensure consistent and compelling messaging, and adherence to brand voice and style. Manage copy production, editing and final approval for 15 – 20 print catalogs annually. Coach writers to create concise, punchy, and on-brand promotional headlines and copy.

●Demonstrated leadership skills by managing and mentoring a team of six copywriters to motivate, encourage, and foster professional growth and development.

●Coordinated with key departments, including Merchandising, Marketing, UX, Customer Experience, and Executive Leadership, ensuring collaboration and cross-functional alignment.

●Directed copywriting team through challenges of COVID by transitioning to remote work and sustaining team morale, engagement, and productivity during period of uncertainty.

●Partnered with senior art director to develop Sportsman’s Guide Digital Style Guide in 2021.

●Collaborated with senior management, designers, and consultants to create Sportsman’s Guide Brand Book in 2020.

Senior Copywriter, 2014 – 2015

Spearheaded catalog content development, such as crafting page headlines, monitoring work progress, collaborating with merchants/designers/editors and following up on missing copy/additions/deletions/copy adjustments. Proofread and edited web/print content to ensure strict compliance with brand voice and style guidelines, thus maintaining a consistent and compelling message. Provided mentorship and training to junior writers and new hires

●Conducted research and composed product descriptions for print materials and SEO-optimized web content to enhance product visibility and customer engagement.

●Crafted engaging video scripts for product videos to optimize product presentation and customer engagement.

●Formulated a copywriting template for the 2015 Enhanced Web Copy Project, designed to reinvigorate Sportsman’s Guide's "fun to read" brand voice and boost sales, resulting in increased customer appeal and sales performance.

Additional Experience

Senior Copywriter/Editor, ShopNBC, Eden Prairie, MN

Brand Manager – Jewelry and Watch Categories, ShopNBC, Eden Prairie, MN

Copywriter, ShopNBC, Eden Prairie, MN

Contract Copywriter, Thomson – West, Eagan, MN

Copywriter, Sportsman’s Guide, South St. Paul, MN

Side Hustles

Part-Time Play-by-Play Broadcaster, KCUE Radio FM 98.9/AM1250 - Red Wing, MN -- Radio voice for Red Wing High School Sports, including Football, Boys & Girls Basketball, and Boys and Girls Hockey

Volunteer Work

Small Group Leader - REV Student Ministries Program, Eagle Brook Church - Woodbury, MN -- I serve as a small group leader for 10th grade boys, leading weekly discussions and providing guidance

Lobby Host, Eagle Brook Church - Woodbury, MN -- One weekend a month I serve on the Guest Experience team to welcome people to church and assist first-time attenders and families

Vice Chair - Friends in Recovery Board of Directors, St. Paul, MN -- As a Board Member and member of the Planning Committee for Friends in Recovery, I help fund, plan and oversee monthly sober activities for persons in recovery from drug and alcohol addiction and their families.

Education

Bachelor of Science in Mass Communications, minor in Marketing -- St. Cloud State University, St. Cloud, MN

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