Yasser J. Eid

Contact: 012*******, 054*******, 055******* E-Mail: ad2njn@r.postjobfree.com

Address: P.O. Box-10594, Jeddah 21443, KSA

A Professional with a dynamic career, reflecting pioneering experience and record-breaking performance in marketing and sales operations

Gained hands-on experience planning/implementing sales, marketing and product development programs, both short & long range, targeted toward existing and new markets Highly successful in driving large scale revenue and profit gains at Pan Nation level as well as improving on organisational productivity and performance

With more than 25 Years of expertise in:

Areas of Expertise: Marketing Operations Sales Operations Business Development Pricing & Budgeting Promotions Advertising Media Planning Revenue Generation Strategic Planning Digital Marketing Digital Advertising TV & Radio Public Relations IT

Proficient in handling marketing, sales, business development, pricing & budgeting, promotions, advertising, media planning, etc.

Actively nurtured and deepened strong rapport with key stakeholders to win confidence, anticipate needs and deliver appropriate product solutions

Concurrently ensured overall pipeline and revenue growth within channel and territory; engaged channels to close sales, deliver services; provided on-going support and training

Significantly enhanced organisational reach and market share through the application of robust strategies, effective pricing and excellent client relationship management

Expertise in promoting portfolios to advertising agencies & clients, attending seasonal TV programs, designing pricing structure for advertising sales and identifying new opportunities to maximize the sales revenue of the company

Motivating, mentoring and leading talented professionals. Living the culture and leading by example. Expertise in building and motivating large teams that well exceed corporate expectations

Gathering the market intelligence, tracking the competitors’ activities and providing valuable inputs for fine tuning the sales & marketing strategies

Establishing strong and reliable channel partners for deeper market penetration; providing training & direction to channel partners for ensuring quality performance

Analysing latest marketing trends and

tracking competitors’ activities and

providing valuable inputs for marketing

strategies

Identifying and networking with

prospective clients, generating business

from the existing accounts and achieving

profitability targets

Steering initiatives towards achievement

of organizational goals with chief

responsibilities pertaining to Strategy

Planning, Business Development,

Creation, Innovation,

Turnarounds/Start-ups, Sales &

Marketing Leadership, Liaison &

Coordination, Resurrecting Consumer

Product Brands and Key Account

Management

CAREER CHRONOLOGY & ACHIEVEMENTS

Chief Executive Officer

ALIF ALIF FM Radio Channel Jan 2021

Managing the company- the operation includes:

• Macro: Company General Strategy development & Direction.

• Micro:

• Marketing: planning, product development, promotion, pricing, public relations, advertising, direct marketing, customer services, online marketing Public Speeches, brand handling, public and social presence.

• Sales: planning, forecasting, quota setting, online sales operation.

• Programs & Music: planning & production.

• Social media: content planning, social media accounts handling, promotion.

• HR: payroll, staffing, recruitment, training & coaching, performance measurements & KPIs, rewards, internal communication.

• Finance: P & L, budgeting & financial planning, cash inflows & outflows, raising funds, funds allocation, financial control.

• IT: helpdesk, systems operations, networking, application management, programming. Executive Director – Marketing and Sales

Saudi Ceramic Company 2018- 2021

• Managing an operation with a revenue exceeding SAR 1.2 billion.

• Managing a retail operation consisting of more than 40 showrooms across KSA as well as a large portfolio of wholesalers.

• The operation includes exporting to more than 80 countries.

• Formulating yearly marketing and sales plans with necessary budgets.

• Setting yearly marketing and sales strategies to achieve both marketing and sales objectives.

• Daily supervision of sales operation across KSA and abroad.

• Representing and promoting the company in public events, seminars, government ministries and official bodies.

• Creating new brands based on market needs.

• Feeding the factories with monthly production plans.

• Setting yearly retail plans across KSA in addition to supervising the inventory plans execution. Assistant Director General for Marketing

OKAZ Organization for Press & Publication 2004 - 2018 The following were added to my responsibilities since 2011:

• Spearheading the Marketing & Promotion Division of the organization

• Looking after the entire gamut of operations related to IT & Development Division & Digital Media Division.

• Functioning as Consultant for Okaz Electronic and Publishing Company

• Monitoring the OKAZ Electronic Studio for production

• Managing the activities related to OKAZ Training Centre

• Handled the operations with a yearly turnover of more than 500 million Saudi Riyal, the position includes managing 5 regional offices, 22 local branches and 3 overseas offices with a total number of 180 employees Deputy Director General-TV & Print Media

Alkhaleejiah for advertising & PR Jan’01-Aug’04

• Carried out the publications, entailing Alsharq al-Awsat, Al eqtisadiah, Alriyadiah Newspapers and many others as well as the Saudi & Dream Televisions

• Developed yearly marketing and sales plans with necessary strategies for all media

• Explored new opportunities to maximize the sales revenue of the company

• Drafted quarterly sales performance reports for top management

• Promoted the portfolio of Alkhaleejiah to advertising agencies and clients in Saudi Arabia, Europe, Gulf, and the Middle & Far East

• Attended the seasonal TV programs grids based on viewers wants and desires

• Conducted study and analysed competitor’s media in terms of ratings performance, reach and share values

• Handled the designing of pricing structure for advertising sales

• Prepared yearly marketing budgets and sales revenue forecasts Assistant Vice President-Marketing

Aldhiyafa Real Estate Company (Abbar & Zaini Group) Sep’99-Dec’00

• Formulated marketing plans and strategies for all projects

• Developed all promotional programs according to type and nature of projects

• Created advertising campaigns with their media plans, budgets and coordinated with advertising agencies

• Set marketing budgets and sales revenues forecasts

• Devised plans of launching campaigns for all projects

• Designed necessary presentations for all projects and presented all facts to potential customers

• Monitored all market studies related to the projects, analysed their results, and then presented outcomes in both oral and written formats

• Developed a database of general, economic, and market information ARM

ART TV Dec’95-Sep’99

• Looked after the educational channels

• Monitored AGB. TV Meter Project

Highlights:

• Elevated the overall advertising sales revenue by 72%

• Played a pivotal role in decreasing the overall expenses by 15%

• Successfully increased the Sayidaty Sadaty advertising sales revenue by 650% Deputy Media Director

Tihama for Advertising & PR 1991-Nov’95

Portfolio included MBC TV, Kolenas magazine, Al Hayat newspaper, Outdoor & Indoor Responsibilities:

• Formulated yearly marketing plans with budgets for all media and yearly promotional plans

• Determined the sales revenue targets with related strategies for all Tihama Media

• Developed media rate cards and pricing structures and designed sales incentive schemes to clients

• Designed necessary presentations and promotional materials to support the sales force teams

• Collaborated with Tihama’s Media publishers, principals and built strong relationship with advertising agencies and clients

• Imparted training to the sales force on media sales techniques and supported physically latter whenever deemed necessary

VOCATIONAL COURSES

• “Strategies for Selling” at Bahrain

• “Managing a Sales Force” at Bahrain

• “Strategic Thinking” at Bahrain

• “Management Skills” at Jeddah

• “Microsoft Excel, Word & PowerPoint” at Jeddah

• “Strategic Media Planning” at Dubai

• “Media Techniques” at Dubai

• “SEAS Software” at Dubai

• “TV Audience Measurement” at Turkey

• “Selling your Message Successfully, Positive Presentation Skills” at Bahrain

• “Leadership & Team Management” at Jeddah

• “Retail Marketing Management” at Dubai

• “Redefining Entertainment” at Dubai

• Higher Diploma for Digital Marketing Google Corporation

• Many others in Germany, Portugal, France, Denmark, The UK & Singapore OTHER ACCOLADES

• Guest Speaker at the “Pan Arab Research Conference “, paper developed: “Satellite TV Systems; The growth phase making shifts in audience patterns”

• Guest Speaker at “King Abdulaziz University “, document presented: “Press Advertising Industry”.

• Member of OCAA committee, OKAZ labour award, advertising association at Jeddah Chamber of commerce, AMA, Ex-member of ESOMAR, GMA

• Gave many presentations to King Abdulaziz university, Jeddah Chamber of Commerce covering many topics (Digital media, Press media, advertising industry)

• Travelled to United Kingdom, USA, France, Germany, Portugal, Japan, Thailand, Malaysia, Turkey, Egypt, Kuwait, Bahrain, Qatar, the U.A.E, Jordan, Denmark, Singapore, Indonesia and Lebanon

• Received First, Second & Third Honour Awards from the KFUPM University, Minister of Labour, Prince Khalid Al Faisal and different charity organizations SCHOLASTICS PORTFOLIO & OTHER CREDENTIALS

• Bachelor of Science in Marketing & Operations Management as a second major from King Fahad University of Petroleum & Minerals (KFUPM) Dhahran, KSA in 1993 PERSONAL DETAILS

Nationality: Saudi

Marital Status: Married (2 children)

Languages: Arabic & English.

Contact this candidate