PROFILE

CORE COMPETENCIES

A highly accomplished visionary combining outstanding consumer brand marketing talents with high caliber digital management qualifications. Results oriented, decisive leader, with proven success in establishing a lasting presence in new global markets, identifying trend growth opportunities, and initiating strong business alliances. Develop international partnerships to drive bottom-line profits. Thrive in dynamically changing environments requiring focused decision making. Available for travel and relocation. I am the VP of Marketing, responsible for the Marketing department. I own the 360 marketing ecosystem seasonally, from ideation to execution across all channels. A big picture thinker, I am a true ideas person who sells ideas and oversees the execution and follow-through of those ideas. A natural leader with strong delegation skills, I lead the team to successfully complete and execute all projects needed to serve the business. I work closely with the CCO and GMM/VP of Merchandis- ing, reporting directly into the CEO, with frequent interactions with the Founder. 1117 Griswold Street, Detroit MI 48226 • 360-***-**** • ad2nf7@r.postjobfree.com

• MOTIVATIONAL LEADERSHIP STYLE • RETAIL MARKETING • ADWORDS/ GEO-TARGETING

• CHANGE MANAGEMENT TECHNIQUES • CRM / E-MAIL MARKETING • ECOMMERCE MANAGEMENT

• DIGITAL ADVERTISING • TV / PRINT / SOCIAL MARKETING • NEW PRODUCT LAUNCH PROCESS

• BRAND STRATEGIC PLANNING • DIGITAL MEDIA ANALYTICS • GOOGLE ANALYTICS / SEO + SEM MARKETING DIRECTOR

EKB EMMANUEL K. BROWN

EXPERIENCE

2022 - PRESENT SHINOLA- DETROIT, MI

Vice President of Marketing

Key Responsibilities:

• Owner of the GTM calendar and full 360 marketing eco-system, including print, ooh, and digital marketing content; ensuring all channels are maintained to brand standards and compliance across all channels.

• Responsible for the annual marketing plan, strategy, and execution across all channels of the business.

• Ownership and management of marketing budgets and expenditures across all departments.

• Accountable for the campaign strategy component of the go-to-market strategy.

• Analyzing brand tracking, market trends, customer needs, and the competitive landscape.

• Managing marketing objectives into clear strategies with a goal-driven planning approach using core goals, metrics, and milestones.

• Managing and cultivating the career development of staff members.

• Providing leadership and guidance to the teams, facilitating cross-functional collaboration.

• Working closely with the CCO to produce fresh, innovative work that translates complex ideas into compelling creative assets.

• Partnering with the CCO and GMM on the development of creative assets and copy, ensuring deliverables that effectively address marketing goals and challenges. EXPERIENCE

CONTINUED

2016 - 2018

The leader and steward of shaping how consumers experience the brand across communication touch-points. Responsible for creating global consumer awareness of Pelican™ Products. Led a team that develops go-to-market plans across multiple channels to deliver against both brand and financial goals. PELICAN - LOS ANGELES, CA

Senior Director of Consumer Marketing Division

• Created a responsive market-driven department increasing market share from 20% to 50% in 18 months.

• Responsible for launching 15 new SKU’s, triggering $95 million in additional sales revenue.

• Devised a “service team” approach for company’s top 10 accounts creating a consultative sales process.

• Oversaw and implemented designing of product packaging, user manuals, sales collateral, in-store, and tradeshow materials.

• Negotiated contracts for brand collaborations with entities such as The Dallas Cowboys, Nascar, Redbull, Nixon, Undefeated, and RealTree.

• Spearheaded rise to #3 vendor in the business by developing an overall global marketing strategy that expanded product placement in Europe, Asia-Pacific, and The Americas.

• Developed a customer incentive program that resulted in 95% customer retention of key accounts, worth

$100 million.

• Streamlined the brand go-to-market process through the creation of a product-development & brand marketing database, providing sales force with immediate access to product marketing materials, features, and pricing information.

• Successfully drove the implementation of the global branding initiative for over 25 international campaigns (TV Spots, Social, Digital, geo-targeting, and grass-roots events) in the last 18 months. Lead and drive the communications team in developing an integrated, through-the-line, marketing communications package to support adidas global basketball business objectives. Responsible for knowing the business issues, plans, products and consumer situation for the category. Develop marketing plans that drive the category and lead to effective communication activities. Develop short- and long-term communications strategies based on specific business category in alignment with brand objectives.

2018 - 2022 ADIDAS - PORTLAND, OR

Global Marketing Director, Adidats Basketball

• Lead and manage the development of marketing plans and strategies of in accordance to the goals and objectives of global communications, brand standards, and executive management.

• Responsible for ensuring all in-market communication activities are executed to meet the global expectations and strategies.

• Manage and approve entire category communications budget to ensure sound monetary decisions are made according to brand and business objectives.

• Lead integrated Communication team in the development of communication tools from conception to implementation and ensure all projects are on brief and meet the highest creative standards.

• Lead integrated Communications team in developing effective channel-planning strategies based on the concept strengths, marketing objectives and consumer realities.

• Direct all internal marketing groups to functional leads; business unit, sports marketing, adidas innovations (ait), etc.

• Oversee day-to-day management of marketing communications leads.

• Direct all communication disciplines to include PR, digital, retail, and media. Lead the global agency briefing process and manage development of all concepts and creative elements through direct report.

• Manage and guide agency towards creative concept that meets objectives and works across disciplines, and global markets.

EXPERIENCE

CONTINUED

2013 - 2014

Oversaw the strategic marketing and creative direction for the Pro Elite Sports division. Collaborated with business leads to strategize and execute against marketing budgets. Launched a new brand identity and ensured that all communications reflected the core values of EXOS, while ensuring targeted messaging for each unique audience. ATHLETES PERFORMANCE - PHOENIX, AZ / LOS ANGELES, CA Senior Director of Brand Marketing - Pro Elite Sports

• Utilized consumer insights and trends to identify key issues and opportunities for brand growth and awareness at retail and online; Generated new consumer product/service ideas to support business goals.

• Developed, executed, and managed brand awareness initiatives.

• Conducted brand and category analysis and developed strategic growth plans.

• Managed product content for all email, web, catalog, and other assets marketing.

• Oversee day to day operation of in-house Marketing team, freelance contractors, and managed cross-functional, multi-departmental teams (brand design, retail merchandisers, and event marketing teams).

• Managed vendor/reseller relationships.

• Managed brand budget and P&L. Developed brand equity, positioning and identity guidelines.

• Developed and managed marketing calendar and milestones to drive accelerated sales. 2015 - 2016

Brand, Retail and Social marketing, TV, print, copy and brand design development for more than 900 products globally for leading industrial supply company of plush toys worldwide. 10 direct reports, responsible for 76% overall growth globally of the brand. Managed $10million-dollar budget annually for 4 global regional markets. AURORA WORLD - LOS ANGELES, CA

Senior Director of Global Marketing

• Utilized consumer insights and trends to identify key issues and opportunities for brand growth and awareness at retail and online; Generated new consumer product/service ideas to support business goals.

• Developed, executed, and managed brand awareness initiatives.

• Conducted brand and category analysis and developed strategic growth plans.

• Managed product content for all email, web, catalog, and other assets marketing.

• Oversee day to day operation of in-house Marketing team, freelance contractors, and manage cross-functional, multi-departmental teams (brand design, retail merchandisers, and event marketing teams).

• Managed vendor/reseller relationships.

• Managed brand budget and P&L. Developed brand equity, positioning and identity guidelines.

• Developed and managed marketing calendar and milestones to drive accelerated sales. EXPERIENCE

CONTINUED

• Grew business by analyzing competitive landscape & developing strong external agency partnerships.

• Led the development and implementation of annual global marketing plans that resulted in consistent sales increases in a flat growth industry. This marketing driven approach propelled sales projections and resulted in Motorola becoming profitable in 2010 & 2011, for the first time in over 5 years.

• Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability.

• Increased branded products participation in national and local marketing initiatives, resulting in retail store sales increase of 20% globally.

• Directed development of business-to-consumer & business-to-business marketing programs that drove incremental annual sales of $44 million via e-commerce channel.

• Spearheaded the testing and rollout of a private label brand product, retail-financing program that resulted in incremental sales of over $2 million in the first three months and projected to drive annual incremental sales of over $30 million in 3 years.

• Led high-performance team of 36 direct reports globally by providing leadership to exceed expectations and ensure brand loyalty.

• Integrated product roadmap into global digital marketing strategy for 127 websites by collaborating with departments to streamline processes, including creating strategic plans for global market consumer base.

• Developed social media initiatives for company branding and awareness

• Translated brand vision into tangible, actionable steps; developed and implemented brand communication plans for advertising, PR, and consumer promotions . 2010 - 2012

Strategically steered digital marketing of Motorola Mobile Devices, including directing global operations via targeted leadership and promotion of digital innovation to drive revenue and support internal / external client relationships. Created engaging web marketing tools for Mobile / Tablet and Cloud services divisions, including providing globally based external marketing services platform for large-scale mobile providers. Maximized bottom-line performance by working on develop- ing products and mobile app platforms for iOS and Android. MOTOROLA, INC. (GOOGLE, INC.), CHICAGO, IL

Senior Director of Global Brand / Digital Marketing (2010 – 2012)

• Successfully etched Jordan Brand into the minds of millions of consumers across the globe via 12 successful brand-building advertising campaigns.

• Controlled $45 million national budget and directed development of interactive, direct marketing, media, creative, sales promotion & PR strategies.

• Championed the development and launch of www.jumpman23.com. In less than one year – the most visited website in the Nike, Inc. category with nearly 12 million hits per month.

• Blueprinted Public Relations & publicity strategies resulting in 90+ million free, annual media impres- sions.

• Initiated a comprehensive, relational database-marketing program, which increased customer retention by over 12% in the first month - and achieved 8:1 ROI in less than 6 months.

• Responsible for design, development and implementation of consumer research and digital platform.

• Pioneered implementation of DMP product, consumers SKU only color ways featuring direct-connect technology, which resulted in a 22% increase in e-store sales Y.O.Y. 1997 - 2009

Drove business growth by designing and executing local, national, and global marketing initiatives focused on key categories and consumer segments, including identifying new opportunities and points of over-distribution for strategy development. Expertly leveraged relationships to enhance athlete, product, and communications branding on a national and international scale. Collaborated with brand communications, brand design, PR, digital, and retail marketing partners to translate seasonal briefs into various actionable marketing assets and activities. NIKE, INC., BEAVERTON, OR

Director of Global Digital & Content Marketing – Jordan Brand Division (1997 - 2009) EXPERIENCE

CONTINUED

• Directed the development and implementation of new frame merchandising strategy resulting in consistent product presentation across all retail partners/online stores and increased ease of customer shopping process by 15%.

• Designed award-winning Jordan Training Camps – an 18-city tour known as the “Breakfast Club.”

• Significantly impacted endorsement relations by developing TV, print, and digitally based campaigns. 1997 - 2009 NIKE, INC., BEAVERTON, OR - CONTINUED

Director of Global Digital & Content Marketing – Jordan Brand Division (1997 - 2009)

• Successfully etched Jordan Brand into the minds of millions of consumers across the globe via 12 successful brand-building advertising campaigns.

• Controlled $45 million national budget and directed development of interactive, direct marketing, media, creative, sales promotion & PR strategies.

•

Championed the development and launch of www.jumpman23.com. In less than one year – the most visited website in the Nike, Inc. category with nearly 12 million hits per month.

• Blueprinted Public Relations & publicity strategies resulting in 90+ million free, annual media impressions.

• Initiated a comprehensive, relational database-marketing program, which increased customer retention by over 12% in the first month - and achieved 8:1 ROI in less than 6 months.

• Responsible for design, development and implementation of consumer research and digital platform.

• Pioneered implementation of DMP product, consumers SKU only color ways featuring direct-connect technology, which resulted in a 22% increase in e-store sales Y.O.Y.

• Directed the development and implementation of new frame merchandising strategy resulting in consistent product presentation across all retail partners/online stores and increased ease of customer shopping process by 15%.

• Designed award-winning Jordan Training Camps – an 18-city tour known as the “Breakfast Club.”

• Significantly impacted endorsement relations by developing TV, print, and digitally based campaigns. 1997 - 2009

Drove business growth by designing and executing local, national, and global marketing initiatives focused on key categories and consumer segments, including identifying new opportunities and points of over-distribution for strategy development. Expertly leveraged relationships to enhance athlete, product, and communications branding on a national and international scale. Collaborated with brand communications, brand design, PR, digital, and retail marketing partners to translate seasonal briefs into various actionable marketing assets and activities. NIKE, INC. - PHOENIX, AZ / LOS ANGELES, CA

Director of Global Digital & Content Marketing – Jordan Brand Division (2000 – 2009)

• Successfully etched Jordan Brand into the minds of millions of consumers across the globe via 12 successful brand-building advertising campaigns.

• Controlled $45 million national budget and directed development of interactive, direct marketing, media, creative, sales promotion & PR strategies.

1997 - 2009

Played a vital role in developing brand strategy and creative execution for Nike basketball and youth culture-oriented brand initiatives, including creating strategies within global Nike basketball marketing and brand design to execute corporate initiatives with key client programs across the Nike matrix. Analyzed, reviewed, and delivered recommendations on effectiveness of marketing collateral. Developed product, marketing, and sales initiatives to ensure consistency of message across all assigned segments of Nike Global Brand and U.S. markets. Managed assets for production of brand content, and collaborated with Sports Marketing and Footwear / Apparel Developers to ensure proper integration of brand marketing content into Nike.

NIKE, INC. - PHOENIX, AZ / LOS ANGELES, CA

U.S. Brand Marketing Manager – Nike Basketball (1997– 2000) EXPERIENCE

CONTINUED

CONSULTANT

WORK

• Successfully etched Jordan Brand into the minds of millions of consumers across the globe via 12 successful brand-building advertising campaigns.

• Controlled $45 million national budget and directed development of interactive, direct marketing, media, creative, sales promotion & PR strategies.

• Championed the development and launch of www.jumpman23.com. In less than one year – the most visited website in the Nike, Inc. category with nearly 12 million hits per month.

• Blueprinted Public Relations & publicity strategies resulting in 90+ million free, annual media impressions.

• Initiated a comprehensive, relational database-marketing program, which increased customer retention by over 12% in the first month - and achieved 8:1 ROI in less than 6 months.

• Responsible for design, development and implementation of consumer research and digital platform.

• Pioneered implementation of DMP product, consumers SKU only color ways featuring direct-connect technology, which resulted in a 22% increase in e-store sales Y.O.Y.

• Directed the development and implementation of new frame merchandising strategy resulting in consistent product presentation across all retail partners/online stores and increased ease of customer shopping process by 15%.

• Designed award-winning Jordan Training Camps – an 18-city tour known as the “Breakfast Club.”

• Significantly impacted endorsement relations by developing TV, print, and digitally based campaigns. 1997 - 2009 NIKE, INC. - PHOENIX, AZ / LOS ANGELES, CA - CONTINUED U.S. Brand Marketing Manager – Nike Basketball (1997– 2000)

• Developed opportunities for 40+ high-level clients focusing on appropriate brand sponsors and activities.

• Partnered with sponsor brands like Gatorade, Monster, Eastbay, Upper Deck and Body Armour to implement marketing activities such as: TV spots, print, digital content and social media outreach.

• Liaised with agents to develop recruiting tools and brand overviews for perspective and rookie clients.

• Shepherded the NBA Draft class through the first months of their professional careers and initiated conversations with their respective NBA teams on strategy for upcoming marketing activity. 2014

Managed the marketing strategy and brand development for new and existing client base and drove revenue generation through endorsement opportunities.

BDA SPORTS – BILL DUFFY & ASSOCIATES

Consultant • Brand Director – King of the Rock Event

• Successfully hit business target with 20+ million media impressions annually in 2010, 2011, and 2012.

• Led delivery of a 30-minute event TV show broadcast on FSN, Speed Network, Fuel TV, and Spike TV. 2010 - PRESENT

Utilized broad scope of industry knowledge and dynamic business acumen toward conceptualizing, designing, and developing forward-thinking event operations with Red Bull client partnership (since 2009), including serving as director of competition strategy encompassing profit-oriented brand direction and comprehensive creative build-out. Develop online editorial, leverage social media networking outlets, and create critical email signature and e-flyers. RED BULL, INC.

Consultant • Brand Director – King of the Rock Event

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