DISHA SHAH

Peoria, IL, USA 747-***-**** ad2ncl@r.postjobfree.com LinkedIn

PROFILE

• Professional experience in Marketing Analytics, Growth Marketing, Market Research, Product Marketing, and Data Visualization

• Technical Skills: Tableau, SQL, Google Ads, Google Analytics, MS Excel, RStudio (Basic), Google Data Studio, HTML (Basic)

• Certifications: Google Analytics, Google Ads, Digital Marketing

• Core Competencies: Product Marketing, Growth Marketing, Market Research, Marketing Analytics, Project Management PROFESSIONAL EXPERIENCE

Market Research Analyst, Mehta Tubes America Inc. 09/2023 – Present Remote, USA

• Conducted comprehensive trend analysis within the manufacturing industry, identifying key market trends, competitor strategies, and emerging opportunities

• Led a data-driven approach resulting in a 20% increase in B2B marketing campaign performance and a 15% boost in overall ROI

• Developed and maintained interactive Power BI dashboards tailored for B2B stakeholders, resulting in a 18% improvement in campaign performance tracking and actionable insights

• Collaborated closely with media planners and business clients, delivering expert analysis that addressed data-related inquiries and contributed to a 30% enhancement in strategic decision-making Pringle Robotics, Marketing Specialist 02/2023 – 08/2023 Peoria, IL, USA

• Drove a 30% surge in website traffic through a comprehensive website revamp, enhancing user experience and strategically elevating clicks and engagement rate

• Leverage data-driven insights on digital platforms to create new marketing strategies and optimize communication across channels and customer lifecycles for a heightened brand impact

• Yielded a 23% increase in open rates and 17% increase in lead generation by creating email marketing drip campaigns for awareness and lead generation

Pliant.io, Growth Marketing Intern 06/2022 – 08/2022 Remote, USA

• Achieved an 18% increase in open rate of emails by using A/B testing to optimize email campaigns with data-driven insights

• Boosted website traffic by 13% in 2 months by mapping customer journey, conducting keyword research for better SEO, and revamping landing pages to increase customer touch points and improve overall customer experience

• Conducted extensive primary market research to create a GTM strategy for reaching out to more potential customers with an expected 20% increase in conversion rate

Purdue Research Foundation, Marketing Consultant 01/2022 – 04/2022 West Lafayette, IN

• Conducted in-depth primary and secondary research within the US food packaging industry's distinct segments

• Analyzed research data to provide recommendations for market segmenting and targeting for the launch of a new food packaging material with an expected return of 22%

Schbang Digital Solutions, Marketing Strategist 06/2020 – 05/2021 Mumbai, India

• Planned and executed over 10 campaigns across various digital platforms to improve digital presence by 200% (15,000 new followers and a significant increase in engagement)

• Boosted site traffic by 18% in 3 months by assisting in the launch of the E-Commerce website by planning and executing a social media strategy, SEO, and Google Ads

• Increased online sales by 27% by analyzing website data, understanding buying behavior and implementing new strategies

• Coordinated activities of the technical, creative, media, and design teams and maintained qualitative reports of digital activities for weekly and monthly reviews using MS Office Suite and Tableau EDUCATION

Purdue University

Master of Science, Marketing (STEM)

West Lafayette, IN

December 2022

Narsee Monjee Institute of Management Studies

Diploma in Marketing Management

Mumbai, India

July 2021

Narsee Monjee Institute of Management Studies

Bachelor of Business Administration

Mumbai, India

May 2020

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