– HALEY ELIZABETH RYAN –

*** **** **** ****** *** York, New York 10036

ad2na9@r.postjobfree.com 203-***-****

EDUCATION

FAIRFIELD UNIVERSITY, Dolan School of Business Fairfield, CT Master of Business Administration, Concentration in Marketing May 2022 MARIST COLLEGE, School of Business Poughkeepsie, NY Bachelor of Science in Business Administration, Concentration in Marketing May 2020 PROFESSIONAL EXPERIENCE

PAID SEARCH AND SOCIAL MEDIA MANAGER (FREELANCE) June 2023 - Present Classic Home & Garden, Shelton, CT

Clients: Home Depot, Target, Aldi, In-House Work

- Manage paid search campaigns catered towards Instagram content from weekly Instagram drops that cater keywords and cross-channel functions; biweekly reporting on KPI’s for both paid search and social media.

- Act as point-of-contact to Marketing Team/Client-facing calls regarding paid search and social media to prepare and provide biweekly/monthly activity decks and trends towards our upcoming drops to introduce to the team while broadcasting our KPI reporting periods.

- KPIs: Impressions Share, Impressions, Clicks, CTR, CPC, Conversions, LCR

- Social Media KPIs: Audience Breakdown, Reach, Growth Rate, Likes, Comments, Mentions

- Focus on efforts toward lead generation and B2C exposure while developing/executing seasonal campaigns with keyword analysis management towards our social media page to improve our online presence.

- Introduce and provide a voice to the company through an Instagram Business Page that will perform weekly posts, reels, stories, and features from Influencer Content to catered seasonal launches while responding and providing content towards the page, preparing weekly launch decks of social media posts, copy, and stories for Head of Marketing before sending out weekly Instagram content launches PAID MEDIA MANAGER Aug 2022 - May 2023

Snaplistings, an Inc. 5000 company, New York, NY

Clients: La Baia North, CREtech, WestView, 290 5th Ave, Ori Expandable Apartments, 30 Kent Street, 2 Cooper, Haystacks.ai

- Create, deliver and manage 60+ high-impact, highly-scalable, lead generated, integrated marketing campaigns across various marketing channels while creating content towards social platforms(Facebook, Instagram, LinkedIn, Websites, UX/UI, Copywriting).

- Partner with Account Manager/Creative Designers to develop overall campaign strategy and content including digital, physical, and innovative marketing platforms with results of 35% revenue increase towards lead conversions with a $1.34 million pipeline revenue.

- Utilize all major digital and social marketing platforms to develop, implement, and continually drive cutting-edge strategies that exceed client goals, expectations, KPIs through budget tracking, bi-weekly reportings, campaign audits, audience tracking and optimizations while serving as client-facing Paid Manager for the campaign management team for Google Ads, Facebook, LinkedIn, and TikTok.

- Paid Search Highlight: 62% CTR, $0.64 PPC, 34% Lead Conversion Rate, $23 CPL.

- Generated: 2,000 tenant leads across 50 states for a new sector of rental category

- Paid Social Highlight: 4.2% CTR(Industry Average: 0.99%), 790 Clicks, 300 Conversions to Lead, $45 Conversion Cost

- Delegate a team of offshore Campaign Analysts to bind together and drive forth digital marketing optimizations efforts by creating an open line of communication, an established organized workflow, weekly check-ins to put forth best work towards client marketing channels. ASSISTANT, DIGITAL MARKETING MANAGER Sept 2020 - Aug 2022 Classic Home & Garden, Shelton, CT

Clients: Home Depot, Target, Aldi, In-House Work

- Developed and executed 40+ digital marketing campaigns across a variation of marketing channels(paid social, paid search, email, programmatic) for multiple B2B clients, resulting in 23% revenue increase in lead conversions with a $500,000 pipeline revenue through actively watching and applying marketing analytics and optimizations weekly, biweekly, monthly, quarterly, and annually.

- Achieved open rates of 40% and click through rates of 3.8% for email blasts, drips, campaigns and improved overall engagement across Google, Amazon, and Youtube by 62%.

- Performed account audits and continued weekly, monthly campaign performance check-ins to continue to increase CTR while maintaining a low CPC and CPL. SKILLS

Search Engine Optimization(SEO) Search Engine Marketing(SEM) SEM Rush Campaign Creation, Management, Analytics, Optimization PPC Campaigns, Management Google Ad Manager Google Analytics Google Tag Manager Google Keyword Planner Meta Business Suite; Facebook Advertising, Instagram Advertising LinkedIn Campaign Manager Youtube Campaign Manager Tiktok Ad Manager

Email Marketing Campaigns; Sendgrid, Mailchimp UX/UI Data Analysis Content Marketing