Communication and Digital Transformation Professional
Resume:
Jelena Bogojevic
Communications and Programs Manager
Lake Worth, Florida, USA 33467
ad2mvt@r.postjobfree.com
Dynamic communications and digital transformation professional with a proven track record in crafting and managing messaging, branding and corporate communications for complex multi-audience funding programs. I am seeking to leverage my experience in communications, program management, and digital transformation to drive innovation, achieve organizational goals, and support external and corporate communication execution.
SKILLS
PROFICIENT WITH:
●Communications Strategy and Plan creation
●Project and Product Management
●Program management
●Brand development & management
●Campaign creation, execution, management and post analysis
●Creative and corporate content creation
●Account Management
●Strategic and operational planning
●Change Management Communications
●Corporate Communications
●Social Media campaign planning and content creation
●MS Office Suite + Office 365 (Office, Excel, Powerpoint, Project etc)
●Adobe InDesign, Illustrator, Photoshop, Premier Pro
●Microsoft Dynamics CRM
●Salesforce
●Wordpress CMS.
●Google Analytics
●Azure DevOps
●Trello, Basecamp, Mailchimp, Workday, Asana
EXPERIENCE
Natural Resources Canada, Remote - Communications and Digital Transformation Manager
AUG 2017 - OCT 2023
Communication Strategy: Developed and executed comprehensive communication strategies for complex multi-stakeholder, multi-million-dollar cleantech funding programs.
Media and PR: Drafted and reviewed news releases, announcements, and managed urgent public relations activities, including media inquiries.
Content Development: Crafted press packages, speeches, and backgrounders, ensuring clear and compelling messaging. Effectively translated complex technical concepts for clear and impactful communication to the general public. Authored external and internal communications and publication projects for funding and research programs. Created and planned all sector digital content and layout.
Campaign Planning: Planned and executed program and initiative launch campaigns, including external stakeholder communication through email marketing, virtual information sessions, webinars and leveraged partner digital channels.
Innovation: Pioneered efficient information dissemination to senior management through visual dashboards and placemats.
Program Leadership: Designed, planned, implemented, and monitored the Clean Growth Program (a $155M cleantech funding program) and the Breakthrough Energy Solutions Canada initiative in collaboration with the Gates Foundation.
Digital Transformation: Led the digital transformation of the corporate sector for external program delivery, internal process improvements, and change management communication from 2017 to 2022. Led the pilot of an enterprise Grants Client Management IT solution and initiated the customization of the Microsoft Dynamics CRM solution (INTEGRO) to a newly customized Salesforce solution project.
Team Management: Managed large cross-functional teams for enterprise technical solution projects.
Process Optimization: Re-engineered internal processes to better support key stakeholder groups, including Finance, Legal, Central Communications, and Program Delivery.
Change Management: Developed and implemented change management communication tactics to ensure the acceptance and adoption of new digital tools among 350+ employees and 5,000+ external users.
Use Case Testing: Oversaw the development of use case testing and user stories for multi-stakeholder teams.
Budget Tracking: Created a new analytics and project data tracking app, consolidating legacy Excel databases into a user-friendly and secure platform.
Collaboration Initiatives: Leveraged an existing SaaS platform to create an innovative online collaboration product, bringing together academia, industry, and government in the Canadian cleantech space.
CRM Implementation: Oversaw the implementation, monitoring, and management of NRCan's new enterprise online funding portal, INTEGRO, streamlining program delivery processes.
Natural Resources Canada, Ottawa, Canada - Deputy Director for Policy and Program Communications Management
AUG 2019 - MAR 2021
●Appointed as Deputy Program Director during the Program Director's leave, overseeing negotiations and management of third-party clients for program delivery and due diligence.
●Aligned multi-million dollar program budgets with policy directives and terms and conditions.
●Coordinated external partner communication on funding program delivery and project selection.
●Analyzed the impact of COVID-19 on programs, collecting and coordinating data for broader communication and policy changes.
●Conducted in-depth analysis of terms and conditions for over six funding programs valued at $1B.
●Authored policy rational documentation suggesting changes to enhance program delivery, governance, and impact.
The Bytown Group, Ottawa, Canada - Lead Account Executive/Project Manager
MAR 2016 - AUG 2017
●Managed client projects and directed product/service communication to target audiences.
●Led strategic planning for communications projects catering to both B2C and B2B clients.
●Developed and managed digital communication campaigns, including social media and advertising.
●Oversaw the production of web, print, and digital projects by managing a team of graphic designers and web developers.
●Secured accounts and managed campaigns for large organizations and Non-Profit entities.
Natural Resources Canada, Ottawa, Canada - Executive Assistant to the Director of Policy for the Office of Energy R&D
OCT 2013 - APR 2014 (CONTRACT)
●Provided comprehensive administrative support to the Director, managing internal/external communications and administrative tasks.
●Screened and prioritized issues, initiating responses on behalf of the Director.
●Acted as a liaison between divisions, senior management, and divisional leads.
Bake Mob, Ottawa, Canada - Owner/Operator
FEB 2012 - JAN 2019
While taking time off to grow my family, my creative and entrepreneurial mindset took over and Bake Mob was born. Having no previous baking, cake decorating nor business development experience, I rolled up my sleeves, bought a stand mixer and got to work!
●Established and managed a successful catering business, handling operations, administration, and promotion.
●Executed cross-promotions with event planning professionals and participated in B2C marketing initiatives.
●Integrated social media campaigns and managed various platforms for marketing.
●Secured media appearances and negotiated wholesale agreements with suppliers and resellers.
HAVAS Creative Group Worldwide - Belgrade, Serbia - Advertising Account Executive/Media Planner
JUN 2007 - NOV 2009
●Managed B2C strategies and execution for esteemed clients, overseeing campaigns, budgets, and creative presentations.
●Developed comprehensive marketing campaign strategies and media plans.
●Curated content for promotion and strategic planning for clients, including Nestle Europe, Kraft Europe, Japan Tobacco, Efes, Sony, Logitech and other consumer brands.
●Oversaw the execution of national brand launch campaigns for renowned brands.
OTHER EXPERIENCE
National Capital Tennis Association, Ottawa, Canada - Junior Tennis Committee Chair
NOV 2020 - AUG 2022
Board Member and Junior Committee Chair
●Working together with Provincial and National tennis governing bodies, I lead the creation of the Ottawa Junior Tennis Committee, striving to increase transparency, accessibility and guidance for Ottawa kids interested in and/or already playing tennis.
The Cystic Fibrosis Foundation – Ottawa Chapter, Canada- Communications Specialist
OCT 2015 - OCT 2017
●Digitally designed and developed quarterly Chapter Newsletter.
●Wrote creative and information content using information sourced from interviews and fellow correspondents.
EDUCATION
Bachelor of Commerce with Honors, specialization in Marketing - University of Ottawa, Telfer School of Management
SEPT 2003 - MAY 2007
AWARDS
●Departmental Achievement Award - Natural Resources Canada - EXCELLENCE DURING COVID-19 - Helping our Clean Energy Clients get through COVID-19 (2020)
●Departmental Achievement Award - Natural Resources Canada - IMPACT AWARD – ACHIEVING RESULTS: POLICY, REGULATORY, PROGRAM AND SERVICE EXCELLENCE (2021)
●Departmental Achievement Award - Natural Resources Canada - PROGRAM EXCELLENCE (2022)
●Departmental Achievement Award - Natural Resources Canada - CARBON CAPTURE UTILIZATION & STORAGE - PROGRAM DESIGN AND INVESTMENT TAX CREDIT DESIGN AND IMPLEMENTATION (2022)
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