DeVon Gardner

Colorado Springs, CO

ad2m8n@r.postjobfree.com 773-***-**** http://www.linkedin.com/in/devon-gardner-334a7a106 EXPERIENCE

Andrew Wommack Ministries Woodland Park, CO

Digital Marketing Coordinator March 2022 – Present

• Developed and recruited a high-performing, cross-functional team of 4 marketers.

• Owned annual and quarterly planning and marketing growth strategy aimed at strategic expansion of the Ministry’s donor base.

• Directed strategic initiative in collaboration with Next After aimed at building a high-performing Customer Data Platform (CDP) system, driving user engagement and upselling, resulting in a significant increase in donor base and customer lifetime value, (user engagement is mentioned a couple of times already)

• Led the implementation of HubSpot, ensuring a seamless migration from Salesforce. Managed operations workflow, including Zapier integrations and funnel automation, efficiently optimizing email marketing funnels.

• Managed a $120,000 marketing ad budget on TikTok and Facebook, successfully optimizing the cost per lead to $0.50 through the development of highly convertible lead magnets and A/B testing for campaign optimization.

• Implemented an email marketing campaign aimed at re-engagement, leading to a 20% surge in open rate and + 5.7% in CTR.

• Managed the annual Healing Masterclass campaign in HubSpot, generating over $330,000 in revenue.

• Optimized the organization’s YouTube channel through targeted content strategy and SEO, resulting in a +12.3% click-through rate, retention and + 62.2% in ad revenue increase.

• Efficiently oversaw the distribution and management of a $330,000 digital event campaign budget, driving ticket sales and event attendance, resulting in a reduced average event attrition rate by 7.3%

• Optimized effectiveness of the Google ad grants campaign, achieving a CTR by 5.7% and a 10k increase in website’s unique visitors.

• Coordinated a $192,000 budget dedicated to brand repositioning and ensured a successful capturing of the market segment.

Formulated and executed a comprehensive go-to-market strategy for Ministry’s Gospel Truth TV 24/7 Live TV and app, strategically expanding the suite of services and company’s touchpoints.

• Developed a comprehensive marketing strategy for the organization's Massive Open Online Course

(MOOC) LMS initiative, including the implementation of a targeted email marketing campaign to drive platform adoption and engagement.

• Successfully managed the development of landing pages, forms, and funnels within HubSpot, leveraging data dashboards to monitor customer Key Performance Indicators (KPIs). FCB Chicago Chicago, IL

Performance Marketing and Data Analyst March 2021 - March 2022

• Owned end-to-end customer journeys, testable product-analytics insights, CRO initiatives and ongoing reporting regarding website performance, user adoption, and customer experience (NPS) .

• Conducted thorough analysis of brand competitive data, sentiment analysis, and survey respondent analysis for Kimberley Clark brands and brand websites, utilizing Adobe Analytics.

• Developed and provided DMSWOT (Diverse Mass Strength Opportunity and Threat analysis) to identify untapped market opportunities for the Cottonelle wet wipes initiative at Kimberley Clark.

• Discovered and reported prescriptive insights for PACCAR Inc’s brands from analyzing 2nd and 3rd party data sources (Salesforce, GA4, Meta, AMZ & Google DSP, Email) to measure website and media campaign performance.

• Optimized ETL processes, enhanced SQL database standardized design, and synchronized real-time data with Tableau dashboards at Paccar Inc.

• Integrated diverse data sources via APIs, including website analytics, media data metrics, and first-party sales and membership data.

• Implemented AWS EC2 storage and VPN technology for efficient, secure data retrieval. Delivered precise data-validated reports, empowering strategic data-driven decisions.

• Analyzed a wide range of data, such as competitive brand analysis, sentiment analysis, and survey respondent analysis for Kimberley Clark brands and brand websites, providing insights for the development of optimal designs and targeting strategies for advertising creative. Cushman & Wakefield Chicago, IL

Data Analytics Analyst - Contract September 2020 - March 2021

• Collaborated with organizational leaders within the global human resources department, optimizing data processes within the corporate interdepartmental and HCM (Human Capital Management).

• Engineered an Extract, Transform, Load (ETL) solution within Power BI, creating a payroll auditing tool, effectively optimizing the company’s Workday ERP system for internal stakeholders and executives.

• Improved operational efficiency by implementing Microsoft Power Automate Robotic Process Automation (RPA) technology, successfully streamlining automation of the talent acquisition dashboard and the bi-weekly update of the payroll auditing tool.

• Created and delivered engaging presentations to internal stakeholders, effectively communicating dashboard report functionality and key insights.

Geometry Global Chicago, IL

Junior Analyst Sep 2019 - January 2020

• Analyzed CPG (Consumer Packaged Goods) marketing campaign data to deliver comprehensive analytic reports and dashboards for clients. Leveraged various extensive 3rd party audience databases such as Zipline, Crossmark, Nielson to drive data-driven marketing decisions.

• Gathered data from diverse, multi-sourced datasets on social ad manager platforms such as Google Analytics, Adobe Analytics, and Facebook Ads Manager. Leveraged Python Excel and Tableau for data modification and processing Participated in research projects, focus groups, and pilot studies, delivering analytical reports on consumer responses and customer sentiments related to product offerings and services.

• Created highly- predictive models utilizing machine learning regression techniques to project yearly sales forecasts successfully.

• Conducted c ompetitive a n d i n t e r n a l r e s e a r c h data from ad creatives and video elements from the client and other vendor websites.

EDUCATION

Denison University Granville, OH

B.A. in Data Analytics with Physics Concentration, Minor in Physics Graduated: May 2019 COURSEWORK & CERTIFICATIONS

Relevant Coursework-Data Analytics: Computer Science: Markets,Polls & Social Networks, Data Structures, Data Systems, Applied Statistics, Single Variable Calculus, Multi-Variable Calculus/Linear Algebra Outside Relevant Coursework (Udemy): Microsoft Excel - Data Visualization, Microsoft Pivot Tables, Excel Charts and Graphs, PowerPoint 2016 2019 - Master powerpoint presentation, Mathematical Foundation for Machine Learning and AI, Tableau 2020 A-Z:Hands-On Tableau Training for Data Scientists, Microsoft Power Apps

Certifications: Google Analytics, AWS Certified Cloud Practitioner, AWS Solutions Architect Associate (In Progress)

CORE COMPETENCIES AND STACK

Ads Manager: Google Ads (Grants/Paid – Performance Max), Facebook/Tiktok Ad Business Manager Audience Profiling/Social Listening: MRI Simmons, YouGov, Mintel, Zipline, Crimson Hexagon, GWI, Infegy, Survey Monkey

CRM Systems: HubSpot, Salesforce/Pardot, Clickfunnels Programming Languages/Tools: Power BI, Microsoft Excel, Microsoft Power Automate, Microsoft Power Apps, Alteryx, Python (NumPy, Pandas, re, Xpath, SQL alchemy), Pandas, R, SQL, JSON, XML, HTML CSS, Tableau. Analytics Software: Google Analytics, Adobe Analytics, Google Data Studio, Facebook Analytics, Domo, Crimson Hexagon, Zipline, Crossmark, IRI, Numerator, Infegy, Survey Monkey, YouGov, MRI Simmons, SimpliScrape, Outside Software: Canva, Placeit, Lucid Chart, Sendlane, Leadpages, Launchpad, GetResponse, Jungle Scout, Word Press

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