DEBRA RICHMAN

513-***-**** ad2m7z@r.postjobfree.com Mason, OH 45040

PROVEN LEADER DISTRICT SALES MANAGER BUSINESS DEVELOPER

CAREER SUMMARY

Results-centric professional with a M.A. in psychology, and a history of providing exceptional leadership and strategic program oversight across corporate, not for profit, and entrepreneurial sectors. Highly data-driven with an ability to spot emerging trends and create collaborative action plans accordingly across a diverse array of factors. Led cross-functional teams of all sizes in the planning and execution of large-scale programs and initiatives toward goal attainment while nurturing a culture of motivation and individual growth. Integrated data from multiple resources across an ever-evolving backdrop of challenges ensuring customer engagement, retainment, and growth while operating within budget parameters and surpassing individual and team level goals. Have consistently maintained a community commitment and presence thru consulting and volunteer initiatives and have personal experience navigating medical systems and being a family advocate.

KEY SKILLS

Verbal and Written Communication Skills - Business Development – Relationship Building – Recruiting

Presentation Skills – Team Career Advancement and Placement Coaching – Cohesive Team Building

Data Analytics –Key Account Management – Project Management – Public Speaking – Event Planning

Communication Skills –Cross-Functional Leadership – Problem Solving and Troubleshooting –

Prioritization Skills – Understanding of issues surrounding family support and advocacy

PROFESSIONAL EXPERIENCE

Mason Food Pantry, Mason, OH, Director of Community Engagement and Fundraising September 2023 – Present

Developed 2024 Community Engagement Campaign to increase MFP presence in the community and maximize support from with customized initiatives to engage Local Businesses, Community Members, and High School Students

Developed and launched program to increase visibility of MFP within the community to increase supporter awareness as well as client access.

Choc on the Wild Side, Mason, OH, Small Business Owner Jul 2020 – Present

Launched a small business venture during the COVID-19 pandemic with a fully distributed operating model that remained in compliance with Ohio Small Business standards and guidelines.

Cultivated and maintained relationships with individuals and businesses regionally to sell products on-site and to establish repeat customers.

Mapped successful social media marketing plan and designed e-commerce specifics to ensure a seamless experience for local in-store as well as national and international customers.

Generated profitability ahead of growth projections to scale from initial single-order purchases to corporate orders, shipping to 36 states in the U.S. and 7 countries outside of the U.S. to date

DLR Consulting, Mason, OH, Owner and Consultant 2007 – present

Served as Principal Consultant to a NYT best-selling author to create ‘Customer Engagement’ curriculum content for corporate workshops in conjunction with keynote speaking engagements across multiple industries across the country.

Served as Principal Ghost Writer for book related to customer engagement, workplace engagement, management excellence, research findings, etc.

Serving as VP of Marketing for MHS Girls Lax Boosters to launch a sponsorship campaign that grew financial support for the team by 20x, while launching new social media and community growth plan.

Founded, organized and executed “Hit a Home Run Thru Sharing’ - community annual sports equipment drive for the Boys & Girls Club of Greater Cincinnati in partnership with the Reds Community Fund.

Served as a Volunteer for Hope’s Closet Foster Parent ‘Equip’ Education Sessions

AstraZeneca Pharmaceuticals, Wilmington, DE, Management Development and Training Lead 2004 – 2007

Reported to the National Director of Sales Training. Constructed a multi-channel, multi-layered 2-year Management Excellence/Executive Development Pathway curriculum in alignment with leadership and management principles to cultivate excellence in the organization and upskill a strategically defined future leadership base.

Provided instruction and oversaw content delivery and post-course enrichment development for multiple senior-level courses within HQ, to develop and enhance business acumen and leadership skills, and propel the success of the sales organization thru richly developed sales force management.

AstraZeneca Pharmaceuticals, Cincinnati, OH, District Sales Manager 2000 – 2004

Assembled, coached, and motivated a team of Pharmaceutical Sales Specialists in the Cincinnati/Dayton District to build long-term account relationships and educate physicians on these science behind specific medications in an effort improve patient outcomes and surpass projections and sales goals.

Evaluated market research, competitive intelligence, and pharmaceutical industry trends to advise senior management teams of emerging risks and opportunities, and course-correct on existing strategies.

Fostered a high-performance team culture centered on collaboration and data driven strategy to lead the nation in sales success and help to align 6 of 8 direct reports toward career advancement promotions.

Piloted strategic business plans to prioritize customer segments, form outreach and sales narratives, and oversee the creation of multi-channel marketing materials, while developing and strengthening business acumen and strategic analytics skills across selling team.

AstraMerck Pharmaceuticals, Las Angeles, CA Regional Pharmaceutical Sales Trainer 1998 – 2000

Was responsible for building and facilitating the sales, product, and business acumen training for new sales specialists in Alaska, Washington, Oregon, California, Nevada, Wyoming, and Idaho

Helped build and piloted teaching of Specific Benefit Selling Model within our customer unit

Performed quarterly field visits with post-training sales representatives to evaluate and coach them toward reinforcing their strengths and identifying steps toward growth and continual improvement.

AstraMerck Pharmaceuticals, Seattle, WA, Pharmaceutical Sales Specialist 1997 – 1998

Planned and operationalized business plans in alignment with national strategy and delivered nationally recognized sales success across two therapeutic areas and against the backdrop of two product launches.

Successfully managed several key accounts including individual physician practices, large physician groups, and hospital teaching institutions.

Collaborated across multi-functional teams and varied portfolios to ensure alignment with goals, messaging, and action plans for shared customers.

Planned and executed large scale promotional programs and speaker events to strengthen relationships with customers and key stake holders.

Highlights

Promoted three times within the Astra Merck/ AstraZeneca Sales Organization within 10-year tenure

EDUCATION

Xavier University

Master of Arts – Clinical Psychology

University of Cincinnati

Bachelor of Arts - Psychology

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