Kimberly Eastin

320-***-**** ad2m57@r.postjobfree.com St. Cloud, MN 56303

SUMMARY

Content Developer and content designer with ten years of experience, specializing in copywriting, digital marketing, and web content. Experience working with healthcare, higher education, government, and more.

SKILLS

Copywriting, content design, editing 10 years of social media management experience

Content strategy, research, and SEO 15 years MS Teams, Figma, Miro, Sitecore, Jira, Confluence

Information Architecture and UX Branding, style, voice, and tone

Project Management and Agile Cross-functional team communication

EXPERIENCE

Web Content Designer State of Connecticut (contract) April 2023 to January 2024

Created, designed, and published engaging web content, including homepages, knowledge base articles, and chatbot articles

Collaborated with cross-functional teams to develop and implement a website modernization strategy for the State of Connecticut with plain language and user-focused design

Collaborated with clients and design team to develop a user-friendly chatbot using AI

Developed and implemented a content strategy using SEO, keyword research, meta tags, and relevant content

Digital Marketing Specialist Freelance January 2013 to April 2023

Ran a small business: financials, administration, client communication, and marketing

Worked closely with stakeholders to assess content, strategy, and user experience needs

Created, designed, and published professional website content and email marketing campaigns

Built high-ranking digital materials for growing businesses through quality, SEO-driven articles

Content Specialist Adobe (Freelance) September 2015 to February 2018

Applied strong writing and editing abilities to create content for Adobe's U.S. and U.K. blogs

Delivered high-quality, informative, written content while meeting tight deadlines

Developed engaging copy across social media platforms, using image and visual marketing to enhance content

EDUCATION AND TRAINING

Bachelor of Arts in Psychology and Human Relations, St. Cloud State University, January 2004

Certification in Hootsuite, Sitecore, Confluence, Miro, and more

CONTRACT AND FREELANCE CLIENTS

State of Connecticut (contract), April 2023 to January 2024

Allina Health (contract), May 2022 to November 2022

Rasmussen University (contract), February 2022 to August 2022

Grinnell College (contract), January 2022 to June 2022

Digital Union, Social Media Manager, (currently dba Magnify Impact), December 2013 to February 2018

Nubelity, Content Writer and Social Media Strategist, April 2016 to July 2017

Stoke, Digital Marketing Specialist, January 2013 to June 2016

The Ad Company, Content Developer and Social Media Manager, February 2015 to October 2016

YTexas, Social Media Manager, May 2014 to August 2016

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