VISIONARY MARKETING STRATEGIST: Fusing Creativity & Data for Exceptional Results

• Diverse Industry Experience: Proven track record in technology, wireless, mobility, manufacturing, and insurance sectors.

• Strategic Vision: Successfully rebranded a 40-year-old company, aligning brand strategy across 4 regions

& 3 divisions. Redesigned & launched a cutting-edge unified website.

• Employee Experience: Designed & implemented Employee Recognition and Employee Innovation Programs, resulting in 87% positive feedback and 82% survey response.

• Organic Growth: Orchestrated an omni-channel strategy, resulting in new lead generations, 25% increase in followers & a remarkable 660% increase in engagement. PROFESSIONAL WORK EXPERIENCE

VENGRESO – FAR HILLS, NJ 2023 – present

Acting CMO

• Provide subject matter expertise to small start-up companies, devising strategic plans for exponential business growth.

• Orchestrated a successful marketing strategic acquisition plan for a B2B SaaS start-up, executing innovative growth initiatives such as the Affiliate and Account-Based Marketing programs. GLOBAL BENEFITS GROUP – PRINCETON, NJ 2020 – 2023

Vice President of Product Marketing & Communications/CMO

• Oversaw all marketing efforts for a PE-acquired Global IPMI insurance company, operating across NA, LATAM, EMEA & APAC regions with $260M+ in revenue and 450 employees.

• Assembled and led a top-performing team of 7 marketing professionals, fostering skill development.

• Developed strategic 3-year Marketing Plan and efficiently managed internal vendor and agency relations.

• Pioneered the Marketing Technology roadmap, integrating marketing automation platforms, resulting in streamlined management of distribution lists, emails, newsletters, and social media publishing.

• Revamped brand strategy, in collaboration with cross-functional teams, culminating in a unified state-of- the-art website launch.

• Implemented customer personas and email journey campaigns, driving lead nurturing, customer retention, and ABM initiatives.

• Managed all facets of tradeshow conferences and executive leadership off-site events Linda DiBias

9 0 8 . 4 3 3 . 7241 F a r H i l l s, N J d i b i a s @ v e r i z o n . n e t l i n k e d i n . c o m / i n / l i n d a - d i b i a s Por t f o l i o

• ABM

• Brand Management

• Manage Budget & Profitability

• Campaign Management

• Communications, internal &

external

AREA OF EXPERTISE

COMPETENCIES • Cross-Functional Collaboration

• Digital Marketing

• Enterprise Management

• Lead & Mentor Staff

• Market Research

• Project Management

• Relationship Building

• Strategic Market Planning

• Social Media Management

• Content Development

ACCOMPLISHMENTS

• Established the company's 1st Core Values and Corporate Social Responsibility programs GLOBAL BENEFITS GROUP (CONTINUED)– PRINCETON, NJ

• Formulated and executed Go-to-Market (GTM) strategies for tier 1-3 events and comprehensive product marketing, encompassing the creation and management of content calendars.

• Focus on B2B and B2C for international students and expatriates, supporting the customer lifecycle from initial brand positioning, lead generation, ABM, and Sales Support through customer retention

• Managed Executive Comms, PR, speaking engagements and awards submissions.

• Directed Employee Advocacy program, created content to share on personal social channels o Generated a 46% increase in brand awareness through impressions and shares

• Implemented Employee Experience programs such as Recognition and Innovation o Generated 87%+ positive feedback and 82% response rate on Global Employee Surveys THE WEISS-AUG GROUP – EAST HANOVER, NJ 2019 – 2020 Head of Marketing Communications & New Business Development

• Led Marketing Communications and New Business Development for a 500-employee manufacturing company in the US and Mexico, supporting Medical Device, Automotive and Aerospace.

• Led team of 2 direct reports and 5 regional supports, directing all marketing for 6 business units.

• Orchestrated redesign of all legacy websites, consolidating to an innovative and united corporate website

• Led events and trade shows, strategically driving visits and new business opportunities to the booth. VERIZON – BASKING RIDGE, NJ 2000 - 2019

Head of Global Social Media Marketing (2015 – 2019)

• Various roles within Verizon’s B2B Sales, driving growth in mobility, wireless services, IoT, security and 5G.

• Served as the Head of Global Social Media Marketing for Verizon Enterprise Solution, supporting accounts in NA, EMEA, LATAM & APAC.

• Oversaw digital content marketing and social media efforts, focusing on brand management, social engagement, campaigns, and sales enablement - drove LinkedIn engagement 1500% YoY.

• Launched 1st Employee Advocacy program, yielding a 55% increase in brand awareness.

• Spearheaded social selling program on LinkedIn Sales Navigator, achieving 44X ROI. Communications Manager (2011 – 2015)

• Managed internal sales-facing communication and intranet resource library.

• Led social media channels, collaborating cross-functionally with product leads/subject matter experts to publish rich content calendar, supporting product launches, events, and blogs and for all product pillars. B2B Sales, Account Manager (2000 – 2011)

• Advanced/exceeded targets through various sales positions for Healthcare accounts at Verizon Wireless.

• Managed a Group Purchasing Organization contract, achieving deep discounts while managing over 30 outside sales reps in driving net adds & growing account 42% y/y. EDUCATION

Master’s in Marketing: Centenary College

Bachelor’s in Business Management: Farleigh Dickinson University Mini MBA in Social Media: Rutgers University

Digital Marketing: Cornell University

VOLUNTEER

Communication’s Director – Women’s Association of Verizon Employee, ERG Mentor - Girls Inc. and Advisor/Mentor - #BUILTBYGIRLS

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