Lisa Bensley Skolnik 516-***-****

ad2lti@r.postjobfree.com • LinkedIn

Director of Brand & Marketing

Accomplished and results-oriented professional with demonstrated success in overseeing brand planning process, including defining brand marketing strategies and spearheading team to execute integrated plans on consumer interaction to encourage increased purchase.

Instrumental in establishing and driving strategic marketing programs from inception to launch. Skilled in leveraging market research and customer insight to drive effective messaging and creative strategies. Adept at owning communication planning to deliver creative campaigns. Excels at managing creative and content development & implementation across paid and organic channels, such as email, SMS, and social media. Leverages experience across multiple industries, including Apparel, Beauty and CPG. Recognized for fostering strategic partnerships with external agencies and internal cross-functional teams to improve brand awareness and optimize procedures. Areas of Expertise

● Project Management

● Sales Projections & Planning

● Inventory Management

● Relationship Building

Content Creation

Search Engine Optimization

Marketing Processes

Copywriting

Visual Merchandising

Brand Messaging

Social Media

Sustainability & Packaging Initiatives

Career Experience

Director of Brand & Marketing, Amyris, Remote 2020 – 2023 Handle all website and brand marketing content creation, such as social media, email, and SMS for the Purecane brand. Manage all influencer and social media relations, including overseeing affiliate network to enhance brand awareness. Coordinate with agencies to implement deliverables, including creative, PR and digital ad agencies. Manage entire brand team, including Growth Marketing & Graphic Design departments.

● Oversee Purecane brand, including development and execution of all brand messaging for internal stakeholders and for external consumer-facing communications.

● Various brand sustainability projects, including educating sales teams and consumers on packaging initiatives.

● Administered campaigns from initiation to completion, including developing marketing campaigns, planning out promotional/content calendar to timely execution, and reporting on results from campaigns.

● Oversaw all digital projects for Purecane.com site from start to finish to meet project scope.

● Achieved +165% growth YOY on social media channels, +126% growth YOY on earned media impressions (in partnership with PR agency), +50% growth YOY email list size, and +72% growth YOY SMS list size. Marketing and Creative Project Manager, Credo Beauty/Exa Beauty, San Francisco 2016 – 2020 Administered end-to-end project management for company campaigns, such as social media, email calendar, web copy, and management of in-store and E-commerce visual needs. Assisted in directing, organizing, and orchestrating all phases of creative production process for in-store and online. Liaised with digital, marketing, and creative teams to bring organized, focused, and synergistic work flow/output.

● Facilitated in launching in-house private label brand, Exa Beauty throughout the entire process, including selecting shades, building website shade finder logic, supporting in creating on-brand web copy, organizing photoshoot for launch assets and implementing marketing launch strategy.

● Acted as central repository member of Credo’s Inclusivity Council that emphasized on improving inclusion in the workplace and customer-facing strategies to establish a shopping environment that felt welcoming to all customers.

● Brought interdepartmental harmony to the company by coordinating across many different teams, such as marketing, E-commerce, creative, stores, merchandising, and education. Showroom Director, Big Strike LLC/Halo, New York, NY 2014 – 2016 Oversaw Account Executives and assistants to help grow all business sold out of the showroom, such as Missy, Juniors, Dresses & Plus. Managed account executives and office assistants to ensure seamless workflow. Sold to retailers, such as Kohl's and JCP, and managed those accounts. Launched Halo brand (Missy and Plus size) to support in diversifying the company's Junior’s-driven portfolio. Managed P&L and open-to-buy. Worked with the design team to fill in gaps in assortment. Senior Account Executive, Michael Kors, New York, NY 2013 – 2014 Coordinated with Macy’s buyers & internal planning teams to project markdowns, sales forecasts, and profitability reports to maintain healthy business. Developed products for Plus and Petites customers on the basis of market trends, while collaborating with merchandising, design, and production teams. Nurtured healthy relationships with Plus and Petites buyers in order to support growth Managed open-to-buys at Kors, Jones, and Calvin Klein Jeans/Private Label.

Additional Experience

Senior Account Executive (2012 – 2013)

Missy & Special Sizes, Jones New York

Account Executive, Missy & Private Label Associate Account Executive Merchandise Coordinator (2003 – 2011) Calvin Klein Jeans (Warnaco), NYC

Education

Bachelor of Science in Education

State University of New York, Cortland

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