ARPAN BASU

Email-ID:ad2ls6@r.postjobfree.com

Contact Number: 983*******

CAREER OBJECTIVES:

I am a Digital Marketing professional. I am passionate about search engine optimization and enjoy competing against other Digital Marketing consultants. Being a Digital Marketing Consultant allows me to follow my passion.

Technical Skills

Operating System: - WINNT, XP, 2000 Server, Windows Vista, Linux, Windows 7.

Language:- HTML, C++, Dreamweaver, Action Script3, Photoshop, Word Press

Package: - MS-OFFICE. (MS-Word, MS-Excel, MS-PowerPoint)

EXPERTISE:

●Technical Website Analysis

●Business Generation through Internet Marketing and Online Branding

●Viral and Social Media Marketing

●Handling Paid Advertisement in Google and Facebook

●Google Local Listing & Optimization

●Content marketing

WORK EXPERIENCE:

Currently working at Silver clouding consultancy as a Digital marketing Manager from 4th may 2023 to till now.

Current Duties:

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

·Maintaining our social media presence across all digital channels.

·Measuring and reporting on the performance of all digital marketing campaigns

·Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

·Design, build and maintain our social media presence

·Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·Developing and implementing effective search engine optimization (SEO) strategies

·Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities

·Managing offsite and onsite optimization projects and reporting on performance.

Worked at Zinfytech web solution Pvt Ltd as a Digital Marketing Manager from 8th December 2021 to 28th April 2023.

Duties:

●Coordinate with the sales team with a digital marketing project.

●Technical Website Analysis.

●Business proposal development for digital media project.

●Website analysis and technical analysis.

●On page and off page work.

●Mobile marketing.

●Paid advertisement on Google and Facebook.

●Client Handling.

●Mentoring junior staff.

●

Worked at Greenreef Web Pvt Ltd as a Digital Marketing Expert from January 2019 to November 2021.

Duties:

●Develop and optimize online marketing initiatives to drive customer acquisition.

●Improving the usability, design, content, and conversion of the company website.

●Business proposal development for digital media project.

● Website analysis and technical analysis.

●Implement, analyze, and optimize organic and paid search engine marketing activities.

●Evaluated client websites for mobile performance and optimal search engine rankings.

●Researched keywords relevant to the marketing efforts of clients.

●Strategic planning for social media posts and other items that can boost the online presence of the company’s products and services

●On page and off page work.

●Creation of content for digital marketing.

●Client Handling.

●Paid advertisement on Google Ad word and Facebook.

Worked at Webee It Services as a Digital Marketing Professional from 28th November 2017 to 30th November 2018.

Duties:

●Coordinate with the sales team with a digital marketing project.

●Technical Website Analysis.

●Business proposal development for digital media project.

●Website analysis and technical analysis.

●Onpage and offpage work.

●Mobile marketing.

●Paid advertisement on google and Facebook.

●Client Handling.

●Mentoring junior staff.

worked at Global Software Technologies as a Business Development and Digital Marketing Professional from 27th July 2015 to 24th November 2017.

Duties:

●Coordinate with the sales team with a digital marketing project

●Technical Website Analysis

●Business Generation through Online Bidding

●Business Proposal Development for digital marketing project

●Client Handling

●Business Generation through Internet Marketing and Online Branding

●Viral and Social Media Marketing

●Handling Paid Advertisement in Google and Facebook

●Mentoring junior staff.

Work with Maven InfoTech as a Sr SEO Executive from November 2014 to July 2015.

website rank checking, keyword analysis, off-page, on-page, offsite blog creation, B2B project handle. Social media optimization, chat with sales team, understanding requirements, Making Report and send to client, mentoring junior staff.

Work with e-Celtic Ltd as a senior SEO EXECUTIVE FROM 2ndmay 2013 TO 26thAugust 2014

Website Rank checking, Keyword Mixing, Keyword Analysis, Off-page, On-page SEO, Onsite blog posts for the site. Social media optimization for socially share the site in worldwide network.

Work with LIMTEX INFOTECH as a Jr web marketing executive - 28thApril 2011 –19th April 2013

website rank checking, keyword analysis, off-page, on-page, offsite blog creation, B2B project handle. Social media optimization, chat with sales team, understanding requirements, Making Report and send to client.

Personal:-

●Able to prioritizework according to importance.

●Able to explain SEO concepts to non-technical people including audiences.

●Self-motivated and ambitious.

●Hardworking & on-time delivery of quality work.

●Possessing an analyticalmind.

●Ability to work underpressure.

●Commitment to continuous learning, skill development.

ACADEMIC QUALIFICATIONS

●B.A N.S.O.U 2010

●12TH WBCHSE 2004

●10TH WBBSE 2002

Professional Qualification

●Complete Diploma in AAASP (Arena Animation Academy Specialization) AT Arena Multimedia IN 2007.

PERSONAL DETAILS:

●Date of Birth: 18.11.1985

●Gender: male

●Father name: Arup Kumar Basu

●Mother tongue: Bengali

●Nationality: Indian

●Marital Status: MARRIED

●Languages: English Hindi Bengali

●Permanent address:105/1 Bidhannagar Road,Suncity,Blk-a,Flat-901,Kolkata700067

HOBBIES

●Surfing internet.

●Playing cricket

●Listening SONG

Date: -

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