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Social Media Creative Director

Location:
Hackensack, NJ
Salary:
90000
Posted:
January 09, 2024

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Resume:

MATTHEW BENACQUISTA

Employers consider me a "hybrid" type

of employee where I specialize in

many different aspects of the

day-to-day operations of any

business.

Director of Operations, Social Media

Manager, Communication Specialist,

Creative Director, Public Relations

Specialist and Founder/CE. My skill sets

allow me to excel in many facets of

operations which make me a highly

valuable asset.

973-***-****

ad2ls1@r.postjobfree.com

Hackensack/NJ/USA

www.linkedin.com/in/matt-benacquista-994112113/

www.mattbenacquista.com

Education:

Rutgers University, Newark 2008

BA English, BS Psychology

EXPERIENCE

Director of Operations

Italindia, LLC / Bergen County, NJ / Oct 2021

Maintained and increased the efficiency of a fully functional family restaurant/bar. Formulated strategy, improved performance, procured material and resources and secured compliance.

Oversaw finance and IT to human resources and accounts payable. Maintained constant communication with

managers, staff, and vendors to ensure proper operations of the company.

● Developed, implemented, and maintained quality

assurance protocols

● Increased the efficiency of existing processes and procedures to enhance the company’s internal capacity

● Ensured that operational activities remain on time and within budget

● Tracked staffing requirements, hiring new employees as needed

● Oversaw accounts payable and accounts receivable departments

● Led, motivated, and supported a large team within a time-sensitive and demanding environment, including career development plans for direct reports and

problem resolution

● Manage data collection for the updating of metrics to achieve productivity targets, reduce cost per unit, eliminate errors, and deliver excellent customer service

● Partner with cross-functional teams to improve

proprietary tools and systems

● Work closely with legal and safety departments to ensure that activities remain compliant

● Oversee materials and inventory

● Conduct budget reviews and report cost plans to upper management

● Proficiency in conflict management and business

negotiation processes

● Worked with management software programs,

including NetSuite, QuickBooks, and CenterPoint

Payroll

● Database development

Executive Consultant

The FON Company / NYC / Current (Startup)

Assisted this start-up by developing and leading the company’s commitment to its membership and co-created the

professional beauty service and product artistic enterprise model.

● Created and drove product roadmaps by

following the product vision

● Led the product roadmap with OKRs and

benefits and product feature level tracking of

benefits enabled

● Worked closely with IT leads to design the best

solution for the product to keep it scalable and

flexible

● Drove the product with Agile framework with

day to day working in and out of Jira, confluence

and other Agile tools.

● Created and managed product Catalog with

detailed documentation about the product’s

capabilities and features

● Worked closely with stakeholders and users to

gather requirements and feedback to prioritize

and align it to the roadmap

● Interfaced with users, IT, project managers, and supplier organizations to meet business

objectives related to self-service, revenue

generation, customer retention, end-to-end

communications, and customer satisfaction.

● Supported platform/product transformation,

requirements development, lifecycle

management, testing, and validation of use

cases.

● Used the intelligence platform to power new for

the product including but not limited to

partnering with channel, customer experience,

execution team, and other stakeholders to

maximize the use of each intelligence asset

created by the team.

● Produce content to support development assets

required to execute the Array Economy; the

Membership experience from the Gateways, and

progressive education.

● Developed planning for the on-location logistics platform - performance planning, development,

and operations.

● Developed, managed, installed, and supported

for the regional hubs

● Produced the SME for the social media

ecosystem

● Produced the SME and deliver the curriculum,

certification, and continuing education

Communications Coordinator 2009-2021

Passaic County Technical-Vocational Schools / Wayne, NJ / Former Instructor of English & Communications Coordinator

● Public Relations – successfully grew the

community outreach to over 10k people

● Social Media Director – increased IG followers by 55% overall and daily views 75%

Founder/CEO

Connect’Ink, LLC / Fairfield, NJ / 2014

Day to day operations as CEO for Tattoo Mobile App. Head of Marketing/ Sales, Customer Retention, Analytics, e-Commerce

● Creative Director – Designed and built website

and UI for mobile app

● Social Media Director – Procured over 17.5k

followers on IG

● Organized and Managed multiple tattoo expos

PART TIME CONSULTING EXPERIENCE:

MedRite Montclair

Marketing Coordinator

JAN 2021- SEP 2021

Social media director, head of marketing and

sales for Covid 19 Testing Site

élan unlimited

*Project Manager/Creative Director

NOV 2019 - MAR 2021

Social Media Director, Head of Marketing and Sales, and Creative Director for a startup mobile app

for hair salons and stylists.

OAS Holdings

*Project Manager/Creative Director

OCT 2018 - JAN 2022

Social Media Director, Head of Marketing and Sales, and Creative Director for a startup mobile app for hair salons and stylists.

OTHER WORK:

Passaic County Technical Institute, Wayne, NJ

*Instructor of English - 10th and 11th grades

SEP 2009 - DEC 2015

The Only Buddha In Town

* Co-Author and Editor 2012

Wrote and edited published book

Published by Turn The Page Publishing- 2012



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