Michael DeLong

Bothell, WA

425-***-**** ad2lr4@r.postjobfree.com

www.linkedin.com/in/mike-delong-48651615/

I am seeking my next opportunity as an executive level Sales or Category Manager with an organization that attributes their success to quality, equity, and mentorship. I believe my strong track record of managing teams which have continuously surpassed annual profit metrics by successfully implementing brand/sales objectives, would make me a valuable addition to a culture that prides itself on comradery and excellence.

STRENGTHS:

●Successfully maximized sales opportunities and profit objectives. Exceeded both objectives between 3% and 30%.

●Extensive knowledge of sales tools such as Salesforce, Outlook, Microsoft Office.

●Meticulous organizational techniques using programs such as Excel, Word, etc.

●Impeccable customer service and communication skills including proficiency in Slack, Zoom, Team, etc

●Patient and creative mentorship techniques used to connect with different learning styles

●Dedication to continuous learning and enactment of diversity, equity, and belonging in and outside of the workplace

EXPERIENCE:

Zippo Manufacturing Company; 93 Year old lifestyle brand, featuring the USA Made Windproof lighter. Plus outdoor products and home decor candles specializing in heat and light. 10/13 - 11/23

Senior Category Manager Bradford, PA 01/21 - 11/23

Responsible for building product and brand campaigns

●Built a combination of marketing campaigns and sales partnerships to advance sales with the Zippo consumer which highlighted the longevity and lifestyle appeal of Zippo products. Doubled sales and brand awareness annually.

●Developed a line of products that appealed to the Zippo consumer. Participated in product research, product development and manufacturing.

●Founded a team responsible for launching a cost-efficient social media campaign that focused on specific target audiences. Recruited celebrities and other social media influencers to promote the product and brand. The efficiency of this campaign resulted in a 75% saving over traditional advertising and media campaigns.

●Exceeded the performance metric created to emphasize sales and profitability from idea, design, manufacturing and distribution by a net margin of 32%

●Began the worldwide execution of the alternative market plan for Canada, Europe, and Southeast Asia.

●Launched promotional events that included trade shows, concerts, and in person sampling in multiple states.

Regional Sales Manager Bradford, PA 01/18 - 01/21

Oversaw sales personnel over 11 states and successfully managed nationally prominent high-volume accounts, regional wholesale accounts, and retail direct customers.

●Implemented a unique communication openness which enhanced motivation and goal achievement for sales representatives; resulting in territories exceeding all KPI goals.

●Successfully instituted multimillion dollar level accounts including; Target, Core-Mark, Albertson/Safeway, Costco, Winco Foods, Amazon and REI Outdoor Stores.

●Developed market trend analysis for tobacco accessories, cannabis, and sporting goods

●Utilized Salesforce CRM system to build schedules and sales reports. Presented sales and expense reports quarterly to the company board for analysis.

●Charted and managed multi-million dollar budgets for the region. All promotional, display and POP expenses were monitored and maintained within the company's guidelines and goals.

●Developed training programs for new sales reps that emphasized a mentor system. Pioneered a teamwork approach among territories to motivate success.

Area Sales Manager Bradford, PA 10/13 - 01/18

Built out and maintained wholesale and retail sales in the Pacific Northwest and Midwest Territories. Through marketing and sales promotions, these territories repeatedly saw an 8% - 32% in annual growth.

●Created new distribution channels for wholesale, retail for consumer goods, and industrial products.

●Consistently met or exceeded sales goals with a range of 8% - 32% increases.

●Developed national level accounts such as Target, Albertson/Safeway, Costco, Winco Foods, and REI Outdoor Store.

●Designed print AD campaigns for national, regional, and seasonal campaigns for customers such Albertsons/Safeway, Winco Foods, Amazon, and other various sporting goods outlets.

●Wrote and implemented a cost cutting system for distribution of marketing materials resulting in savings of 15% annually

Blue Dot Marketing, Co.; Multi-line Sales Company 07/98 - 10/23

Owner Mukilteo, WA

Blue Dot was hired by various companies to build sales and increase brand awareness.

●Development of company safety campaign: Notable customer - Boeing

●Hired by 12 manufacturers to develop their sales and marketing campaigns in the Pacific Northwest: Notable manufactured products - Medical uniforms, overseas sourced apparel, and industrial products.

●Development of gift with purchase campaigns: Notable customer - Zippo Mfg

●Development of employee reward and incentive campaigns: Notable customers - VA Hospital Group, Microsoft, Red Hook Brewery.

Admiral Exchange, Co.; Multi-line sales company that specializes in military and consumer goods sales 05/91 - 07/98

Pacific Northwest Sales Manager San Diego, CA

Managed the sales force for the retail and military sales teams.

●Initiated all Military sales in the Northwest region: Notable customers - US Navy, US Coast Guard, US Army, and USMC

●Developed International business: Notable - Russia (Right after the USSR collapse)

●Boosted sales among wholesale and dealers for consumer product.

EDUCATION:

Bachelor of Arts Degree; University of Washington

Political Science Major Seattle, WA Graduated

ACTIVITES:

●High School Official for Football and Basketball – 17 years of experience

●President of SCBOA – Snohomish County Basketball Officials Association

●Youth Sports Coach – Baseball and Soccer

●Private Pilots License

●Volunteer at Special Olympics

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