Scott Sipherd

ad2lno@r.postjobfree.com

208-***-****

MARKETING / PRODUCT MARKETING DIRECTOR

Successful hands-on global B2B product marketer focused on products, growth, transforming businesses & creating new markets. Proven ability to analyze markets, growth opportunities, introduce products, strategic & tactical solutions that generate leads, increase revenues, market share, and profits for startups, SMB businesses, and Fortune 50 organizations. CAREER HIGHLIGHTS

● Developed products and executed go-to-market programs that established HP as the industry leader and opened markets with SaaS solutions becoming HP’s fastest-growing segment and exceeded financial goals.

● Conducted market research and defined the Xerox DocuColor product family. Uncovered an opportunity that grew revenues by $1.4B or 40% with a 0.1% investment.

● Redefined TINT’s SaaS social media platform with AWS Comprehend® deep learning to curate influencer content.

● Developed products and marketing programs that transformed ARC into a leader in content management in Gartner’s Magic Quadrant. Grew enterprise revenues $20M to $75M in 5 years, capturing a third of industry’s largest companies. EMPLOYMENT

Fractional Chief Marketing Officer

Metro Global Ventures

2023 - present

Manage all Metro Global Ventures marketing and that of the companies in its portfolio. Responsible for all aspects of marketing, including strategy, research, analytics, messaging, brand strategy, communications, advertising, press relations, analyst relations, lead generation, partner marketing, and sales enablement.

● Built a marketing organization for Metro Global Ventures companies Sun IP, Fluid Gifts, Park Evaluations/Translations.

● Developed messaging and strategies for Sun IP, and Park Evaluations/Translation

● Implemented marketing automation, content marketing, event marketing, and social channels. Head Of Marketing

Eccovia

2021 – 2022

Manage all aspects of marketing including strategy, research, analytics, messaging, brand strategy, communications, advertising, press relations, analyst relations, lead generation, and sales enablement.

● Built a modern, efficient marketing organization that quickly increased awareness, lead generation, and revenues.

● Expanded marketing channels to comprehensive and effective omni-channel campaigns with precise monitoring.

● Developed messaging, products and programs to position Eccovia as leading provider of SaaS platforms and services. Head of Marketing & Product Marketing

DirectScale

2019 - 2021

Evaluated, planned, and implemented all aspects of marketing and product marketing including strategy, research, analytics, messaging, brand strategy, communications, advertising, press relations, analyst relations, lead generation, partner marketing and sales enablement.

● Defined products that differentiated DirectScale, then implemented awareness and leads generation programs.

● Implemented marketing technology stack with analytics, SEO/SEM, CRM, SMS, VM, and marketing automation.

● Developed brand & product awareness, moving up 800K positions on Google Alexa, and first position top 50 keywords Consultant 2018 - 2019

Product Marketing Manager

RiskRecon, A Mastercard Company

Managed product launches and feature introductions, created competitive positioning and messaging, produced buyer insights, sales tools/training. Repositioned RiskRecon as a thought leader with research, content and analyst relations.

● Corporate marketing – developed content and provided branding website design, project management and support.

● Thought Leadership – developed content and relationships with Forrester for RiskRecon to showcase our product.

● Demand generation – supported trade show / open house events, lead generation, and email marketing campaigns. Director of Marketing & Product Marketing

Radius XR

Transformed Radius XR into a vision care platform provider that provides assisted vision, diagnostic and therapeutic services. Radius XR assists legally blind users see using a wearable virtual reality headset.

● Developed messaging and programs to reposition Radius XR, increase awareness, generate leads and revenue. Scott Sipherd

● Developed an integrated marketing framework that delivered rich targeted content with marketing automation, Salesforce CRM, SEM, social media, event, email, and content marketing. Director of Marketing & Product Marketing

TINT

2017 - 2018

Transformed TINT into a social media content platform with deep learning, to empower marketers by integrating user generated content and social media's power into every marketing channel. Orchestrated the sale of TINT.

● Developed product strategies and marketing programs that repositioned TINT as an enterprise content platform.

● Built a marketing framework that delivered rich targeted content with HubSpot, Salesforce, SEM and social media.

● Delivered lead generation through social advertising, thought leadership, Internet, content, and email marketing. Vice President / Director of Marketing & Product Marketing ARC Document Solutions

2010 – 2017

Transformed ARC into a leader in managed print and content SaaS solutions utilizing deep learning to extract intelligence. Built a modern, efficient marketing organization.

● Developed strategies and implemented marketing programs that transformed ARC into a professional service, then a SaaS solution provider, ultimately a provider of deep learning in content management and MPS.

● Transformed ARC into a content services leader, recognized by Gartner. Created and executed go-to-market programs growing service from $20M to $90M in 5 years, capturing a third of the industry’s largest organizations.

● Established marketing stack that delivered rich targeted content with Oracle Eloqua, Salesforce CRM, Internet, social media, event, email, and content marketing. Exceeded lead gen goals in 2016 by 250%. Americas Marketing Manager

Hewlett-Packard

2007 – 2010

Managed Graphics Solutions Business marketing, transforming the digital print industry with cloud solutions and marketing programs. Exceeded market share, revenue and profit targets. Positioned HP as the industry leader.

● Developed and executed marketing programs that established HP as the industry leader and opened new markets.

● Managed go-to-market, industry, and customer marketing to capture market share and grow new markets.

● Developed programs that led to HP becoming the industry leader and exceeding revenue and profit targets. Product Line Marketing Manager

2001 – 2007

Created new markets for HP cloud solutions. Managed solutions business with solid predictability and business judgment. Supported HP’s $1B acquisition of Indigo. Monitored business performance, competition, and trends.

● Delivered breakthrough cloud solutions enabling HP, Shutterfly, and others to create highly profitable markets.

● Developed marketing programs enabling sales to exceed revenue and profit goals. Manager, Strategy and Business Development

Xerox Corporation

2000 – 2001

Developed business cases for Production Systems Group. Led cross-departmental team interfacing with senior management, product groups, operating units, partners, and third parties.

● Managed $2M annual market research budget to study marketplace, develop, and validate $19B business case.

● Cultivated relationships for inbound and outbound OEM businesses. Manager, Product Marketing

1996 – 2000

Transformed the print industry with color production class solutions and positioned Xerox as the industry leader.

● Conducted market research and analysis to define DocuColor product family. Uncovered an opportunity that grew revenues by $1.4B or 40% with only an investment of $60K. Awarded Xerox’ corporate commendation.

● Managed team of marketing managers that performed product management, marketing functions and developed go- to-market strategies and materials, and sales education programs for worldwide. EDUCATION

Simon Business School, University of Rochester Master’s degree in Business Administration & Management, MBA Harvard University Two-year postgraduate certificate in Business Administration and Management, CSS BA Brigham Young University Bachelor of Arts degree in Art and Design, BA TECHNICAL SKILLS

Scott Sipherd

Salesforce, Eloqua, HubSpot, SEO, Google Analytics & Ads, LinkedIn Ads, Hootsuite, HotJar, SEO, Semrush, Ahrefs, Moz, Adobe Creative Cloud, Drupal, WordPress, Agile, Asana, Trello, SmartSheet, Basecamp, SurveyMonkey.

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