Identified concrete improvement levers, designed optimal transformation approaches, and implemented process recommendation to improve go-to-market sales and renewal performances. Designed, managed, and evaluated pilots related to sales technology and process changes. Developed leadership and front-line representative’s communication to facilitate change management. While assessing performance of exiting GTM models and propose strategic process improvements. Designed representative digital and omni-channel operating processes using sales operation technologies (SFDC, High Velocity Sales, etc.) to synchronize and prioritize customer engagement. Informed the project stakeholders on emerging issues related to business and financial sales operations. Proactively identified risks and performed risk analysis and documented and reported out weekly to stakeholders.

Formulate, organize, and monitor inter-connected projects within sales distribution. Decide on suitable strategies and objectives for the respective projects and the desired outcomes. Coordinate cross-project activities, including details, deadlines, challenges, objectives, and wins. Develop and control deadlines, budgets, and activities. Apply change, risk, and resource management. Assume responsibility for the program’s people and vendors. Assess program performance, deadlines and aim to maximize ROI. Resolve projects’ higher scope issues. Prepare reports for program directors, stakeholders, and end-users.

LETITIA T. FRIESON

Shorewood, IL 815-***-**** ad2llf@r.postjobfree.com www.linkedin.com/in/tiafrieson/ SALES OPERATIONS/PROCESS MANAGER

Strategic Visionary, assiduous, and high-achieving Sales Operations Manager with a proven track record of consistently delivering measurable business development results using strategic global sales, financial planning & analysis, and business development acumen to identify new business and foster long-term productive partnerships. Performance-driven Process Manager characterized as a leader experienced in managing functional and technical multi-functional and multi-cultural high- performing teams who always deliver excellent results under budget and within the deadline. Relentlessly dedicated to organizational growth, business integrity, commercial monetization, and staff motivation. SKILLS & COMPETENCIES

Sales & Marketing Activities Revenue Growth & Enhancement Strategic Business Planning FP&A Sales Training, Coaching & Mentoring Revenue Growth & Enhancement Budget Management Trend Assessment & Forecasting Operational Excellence Performance Tracking/Evaluation Audit Reviews & Data Tracking/Analytics Operations Management Human Resources Workday Analytics Project Management C-Suite Stakeholder Engagement Meta Remote, USA Feb 2023 – Nov 2023

Program Manager (Contractor)

Key Contributions & Accomplishments:

Created a Global resellers program for vendors and reseller tracking purposes such as onboarding, sales incentives, distribution tracking data and shipments.

Worked with sales directors, sales managers, and marketing on contract negotiations, incentive programs and holiday deals.

Utilized tableau, Daiquery (Meta SQL database) and other data driven programs to report on sales metrics data for current and outlook of sales data.

Thomson Reuters Remote, USA Aug 2022 – Dec 2022

Project Manager (Contractor)

Key Contributions & Accomplishments:

Collaborated with sales directors to work cross-functionally with software and marketing teams to align sales rep marketing messaging through an automated cadence workflow.

Worked with sales directors to create vision and goals for sales reps’ adoption of cadence workflow automation.

Directed tableau analyst on sales metrics data for current and outlook of sales data.

Created and presented financial business cases to senior leadership to ensure alignment on strategic sourcing initiatives.

Identified cost savings, cost avoidance and improvement opportunities and lead cross-functional teams through project realization.

Regularly monitored and analyzed the market, competitive intelligence, and pricing trends. Report market data to key stakeholders and use intel to enable strategic category decisions.

Interpreted budgets to management.

HISTORY

Created and maintained a world-class sales culture focused on delivering results through ongoing coaching and development of sales support staff in collaboration with the EVP of Sales. Liaise with the EVP of Sales to drive strategic processes. Steered the development, execution, and compliance of new processes and procedures for effective/efficient team operations. Created and maintain documentation for core sales processes and ongoing development/analysis. Conducted opportunity and quote analysis, track key deals against closure plans, and provide trends/insights into areas of success and improvement utilizing Salesforce and MS Dynamics. Acted as a Project Manager for cross-functional initiatives, including rental agreements, contract setup, and subcontractor renewals. Analyzed and leveraged performance metrics data to effectively coach and develop the Sales Support Team. Core team member in implementing several tools such as Microsoft Dynamics (CRM), and Master Data Management tool. Calculated commissions for outside Sales Managers in accordance with the compensation plan. Managed a successful sales support team and consistently ensure daily sales performance metrics are met or exceeded. Lead the organization in ensuring data integrity was #1 priority in the D365 program, developed processes for auditing data frequently. Sterling Site Access Solutions Phoenix, IL Mar 2018 – July 2022 Sales Operations Manager

Key Contributions & Accomplishments:

Propelled revolutionary advances, conducting strategic analysis, and forecasting of the sales business while distilling and communicating clear insights on business growth, risks, and opportunities to the executive audience.

Project managed the implementation of the organizations D365 along with any tool upgrades.

Ignited company growth and catalyzed immediate positive change by utilizing data to answer a wide variety of questions, analyzing business and user metrics to identify the cause of the issues, as well as making recommendations to influence business decisions.

Mounted strategies to boost sales performance by defining, tracking, and reporting actual performance against targets and metrics, as well as developing and delivering key performance metrics, dashboards, and reports that enable the Sales leadership team to track, measure, and drive performance improvement. Kellogg Company Woodridge, IL Apr 2011 – Aug 2017 DSD Sales Merchandising Manager (Apr 2015 – Aug 2017) Key Contributions & Accomplishments:

Fueled business development opportunities by utilizing data from Power BI, SAP, Salesforce CRM, CRS, KStars, and other resources to identify areas of opportunity for scheduling, managing labor hours, and employee efficiently.

Modernized capabilities within the organization by partnering with the Distribution and Sales department to stay informed of router/itinerary changes, in addition to ensuring part-time availability met the needs of sales volume, tracking changes to availability, and planning accordingly.

DSD Sales Administrator (Apr 2011 – Apr 2015)

Key Contributions & Accomplishments:

Executed strategies and initiatives for projecting department cost savings by analyzing and utilizing financial reports and profit/loss statements.

Aligned the organization for growth by interpreting, analyzing, preparing, and delivering presentations on various data, business reviews, unsalable, market share, pricing, product promotions, co-op data, as well as retail sales representative budget performance.

Steered various duties, including sourcing venue location (local/out of state); negotiating and finalizing pricing for venue location, accommodation, meal, and technology packages; managing meeting budgets, travels, and registration, developing and leading project teams, assisting with meeting room décor, displaying building, and information booth management; developing presentations. Deployed AND Scheduled 200+ retail sales merchandisers to meet the sales volume via the Kellogg DSD tools. Utilized MS Map Point to maintain the ongoing route, vendor, and merchandise planning process. Assisted the Distribution Manager in identifying and developing solutions for operational issues. Conducted various analytical tasks for sales and merchandising to ensure few business interruptions. Assigned, reviewed, and confirmed submitted hours, in addition to validating and correcting any discrepancies. Mapped and planned appropriate routes to ensure proper routing of merchandisers in the suitable territory. Coached and instructed merchandisers on safety, the proper “K” way of merchandising, as well as in-store policies/procedures. Identified staffing needs, performed phone screening, interviewed, hired, and initiated the training process. Reviewed employees’ daily schedules, including off-work days and times (ill days, vacations, LOA, and bereavement). Tasked with processing and analyzing sales data for the field team to effectively hit the targeted budget and remain within the variable labor budgeted hours. Recommended and implemented action plans to close sales gaps. Monitored monthly as well as compared forecast, budget, and previous years to complete variance analysis. Compiled various annual kick-off meetings, special projects, and training. Maintained effective relationships with internal/external business partners of all levels, including Distribution, Information Technology, Sales Planning, National Account Executive, Human Resources, and C-Level Executives.

Cap Gemini Consultants (Kellogg Company) Oak Brook, IL May 2008– Apr 2011 IT Executive Assistant

Salem Group Staffing Chicago, IL Nov 2007 – May 2008 Executive Assistant

Office Team Melrose Park, IL Jan 2007 – Nov 2007 Financial/Project Assistant

Network of Executive Women, National 2011 – Present B.L.A.C.C. Project Not-For-Profit Organization Chicago, IL 2006 – Present Women of Kellogg, National 2011 – 2017

Bachelor of Science in Business IT Management (Project Management Concentration) Dec 2024 SNHU (Online)

Microtrain Lombard, IL

Scrum Master

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