Marcy Arroyo

Strategic Marketer & Creative Director with 5+ years of experience in developing and

executing effective marketing strategies across various digital channels. Proven track record of success in identifying new growth opportunities and delivering revenue growth. Strong leader with analytical thinking and creative skills. Experience

Creative Director 09/2022 - Present

Veggie Mijas, Remote

• Leading a creative team comprised of content creators, writers, and graphic designers in crafting proactive social campaigns addressing issues of food and environmental injustice and offering constructive feedback.

• Elevating digital presence through effective social media strategies, yielding significant follower growth and the creation of valuable content.

• Spearheading the creation of a comprehensive go-to-market strategy for the new children's book, encompassing audience identification, timeline development, and creating supporting promotional assets.

Performance Marketing Manager 05/2022 – 06/2023

Trusted Media Brands, New York, NY

• Managed an annual budget of $1M and owned the end-to-end campaign process for paid search and social channels across 4 magazine subscription brands.

• Utilized customer insights to develop audience segmentation and targeting strategies for various marketing campaigns.

• Improved Meta's performance through A/B testing, contributing to a 20% YoY CPA enhancement.

Performance Marketing Manager 11/2019 – 05/2022

Comarch, New York, NY

• Achieved the highest volume of qualified leads by diversifying digital strategy through LinkedIn testing.

• Led end-to-end planning and execution of microsite reconstruction, collaborating with developers, product managers, and UX/UI designers to drive a 10% increase in SQLs.

• Collaborated with cross-functional teams, including product management, sales, and consultants, to develop comprehensive materials, involving tasks such as writing blogs, creating graphics, and designing landing pages to bolster our sales efforts.

Freelance Projects

Marketing Consultant 09/2023 – Present

Impact NYFW

• Implemented comprehensive marketing strategies, including the development of a detailed social media calendar, to strategically showcase designers, vendors, and highlights from past events, ensuring a continuous and impactful online presence.

• Executed proactive outreach initiatives for sponsors and partners, demonstrating a keen ability to cultivate and maintain relationships.

• Wrote and composed impactful press releases that served as powerful tools to communicate key messages and announcements.

Web Designer and Brand Consultant 09/2023 – 12/2023 Flirting with Vegan

• Designed a visually appealing Squarespace website for "Flirting with Vegan," integrating vibrant colors and engaging design, while also providing consultation on service structuring, content optimization, and comprehensive SEO strategies for effective brand communication.

Contact

Brooklyn, New York City

ad2lim@r.postjobfree.com

marcyarroyo.com

Industry Skills

• Campaign Management

• Project Management

• Marketing strategy

• Market research

• A/B Testing

• Data Analytics

• Strategic Planning

• Lead Generation

• Customer Acquisition

• Email Marketing

Technical Skills

Google

Ads, Analytics, Tag Manager

Social

Meta, Twitter, LinkedIn,

Pinterest

Data Analytics

Tableau, Looker. Dataroma

CMS

WordPress, Squarespace

CRM

HubSpot, Salesforce

E-commerce

Magento, Shopify,

WooCommerce

Project Management

Asana, Jira, Confluence

Education

Bachelor of Science

Marketing

Minor: Computer Science

Kean University

Certifications

Digital Marketing

Certification,

Cornell University

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