Mark J. Pino

*** ********* ****

Grand Island, NY 14072

ad2ldv@r.postjobfree.com

716-***-****

Successful, proven, professional relationship manager. Goal achiever. Job owner, not a job renter. Documented business development success. Closer. Others-centered. Hunter. Preferred provider. New patient referral generation in certified home skilled nursing, home physical therapy, behavioral health, home infusion pharmacy, subacute rehab, long term care, pediatric and adult allergy care.

Solution Sales, Hospital Relationship Practitioner, New Business Development, New Admissions, Provider Relations, Provider Satisfaction, Branding, Expert analysis and knowledge of healthcare markets. Documented annual referral growth

Professional Experience

WellNow Allergy Care

Business Development Lead, January 2023-December 2023

Worked directly with my advanced practice providers, clinical providers and WellNow Allergy Care (an ancillary service line of WellNow Urgent Care and The Aspen Group) senior leadership team to identify new growth opportunities and increase revenues of the seven WellNow Allergy Care practices that I was tasked with providing business development for. The seven WellNow Allergy Care practices were located in: Orchard Park, NY, Clarence, NY, Pittsford, NY, Liverpool, NY, Mentor, Ohio, Streetsboro, Ohio, and Muncie, Indiana.

Using my extensive relationship core and through aggressive warm calling and prospecting, I created lasting preferred provider relationships in the following channels: Primary Care, Internal Medicine, Pediatrics, Dermatology, Pediatrics,Orthopedics, Gastroenterology and more.

Achieved and exceeded patient admissions goals and KPIs in Q1, Q2, Q3, Q4 2023.

Created many preferred provider relationships with independently- owned,health system and hospital owned provider in the communities I served including: General Physician PC, Buffalo Medical Group, Western New York Dermatology, Schweiger Dermatology, Primary Care of WNY, Highgate Medical Group, U of R Primary Care, Rochester Regional Health Internal Medicine, Henrietta Pediatrics,Family Practice Associates, Crouse, St. Joseph’s Physicians, West Taft Family Care, Apex Dermatology, Cleveland Clinic, University Hospital.

RCA Healthcare Management, Regional Marketing Manager

Absolut Care and The McGuire Group, June 2020 - November 2022

Identified new referral partners and created new preferred provider relationships with: Kaleida Health, Catholic Health System, Upper Allegany Health System, Rochester Regional Health, U of R, Wyoming County Health System.

My territory: Erie, Niagara, Orleans, Genesee, Monroe, Livingston, Wyoming, Allegany, Steuben, Chemung, Cattaraugus, Chautauqua counties, and Northwest Pennsylvania.

Achieved admissions goals. Created/maintained facility census for the following long term care facilities:

Absolut Care at Aurora Park, Absolut Care st Gasport, Absolut Care at Allegany, Absolut Care at Westfield, Absolut Care at Three Rivers, Absolut Care at Orchard Brooke.

LHC Group, Willcare Certified Home Health

Business Development, Senior Account Executive: May 2019 to June 2020

Worked directly with agency leadership to identify, develop and execute Medicare referral growth. New referral partner growth and development. Achieved market share and new referral growth in the home nursing, physical therapy in Erie, Chautauqua and Allegany counties in New York by leveraging agency quality outcomes, key differentiators.

Call Points: Hospital C-suite, administration, surgeons, community-based physicians, specialists, primary care, physician assistants, mid-level, unit managers, directors of nursing, case management, discharge planning (to ensure safe patient discharges home). SNF, ALF. Insure quality outcomes and expedite patient access to all service lines in WNY.

●Grew Allegany county patient census 48%

●Closed 200, organic new patient referrals in Erie and Allegany counties (hospitals, SNF, ALF, community-based doctors.

●Re-branded the brains of incumbent and prospective referral partners.

Visiting Nursing Association of Western New York and Northwest Pennsylvania (Kaleida Health System)

Marketing Manager: March 2016 to March 2019

Worked directly with Kaleida and VNA senior leadership teams to identify, develop and execute certified home health agency business development and expansion initiatives. Leveraged assets to grow market share in the home nursing, PT, IV infusion pharmacy and behavioral health segments.

Call Points: Hospital administration, surgeons, physicians, PA, unit managers, directors of nursing, case management, discharge planning to ensure safe patient discharges home. Insure quality outcomes and expedite patient access to all service lines in WNY and NWPA.

In 2016, increased VNA total referrals: +951 total referrals (34,351 total referrals)

In 2017: +2,311 total referrals (36,662 total referrals

In 2018: +815 total referrals (37,477 total referrals)

Visiting Nursing Association of Western New York and Northwest Pennsylvania (Kaleida Health System)

Marketing Representative, August 2014 to March 2016

Worked directly with VNA senior leadership to identify, develop and execute agency marketing and expansion initiatives. Leveraging market share growth in the home nursing, PT, infusion pharmacy and behavioral health segments. VNA WNY & NWPA was a $95 million division of Kaleida Health when I was hired. When I left VNA, it was a $121 million division of Kaleida Health (record revenue).

Met daily with surgeons, physicians, clinicians, unit managers, directors of nursing, case management, discharge planning to ensure quality outcomes and to expedite the patient access to VNA service lines in WNY and NWPA . Improved hospital discharge processes for patients to home care and helped to reduce hospital readmissions

In 2015 increased VNA total referrals +1,400 total across our twelve-county service area (33,400 total referrals); 2014: +500 total referrals (32,900 total referrals).

Granite Broadcasting, WKBW-TV, Buffalo

Medical Marketing Branding Professional, September 2013- August 2014

New Business Development in the WNY and Southern Ontario medical communities. Existing account growth and management. Prospected, identified, developed relationships with, and closed hundreds of thousands of dollars in new business. I worked with high profile existing clients (agency and direct) to assist them in meeting and exceeding their marketing and branding goals and objectives using the assets of.

●Achieved 108% of Q4 2013 budget.

●Achieved 103% of Q1 2014 budget

●Closed $75,000 in new business

Invision Health / The Brain & Spine Center

Durable Medical Equipment Manager / Business Development, June 2012-April 2013

Built a sustaining business within a business by monetizing the billing codes for neurosurgery, physiatry, pain management, physical therapy, primary care. Provided durable medical solutions to patients who required lumbar and cervical bracing, bone growth stimulators, TENS units, home traction, and other DME solutions.

●Improved internal DME revenue retention from 40% to 80% via “buy and bill program”

●I increased DME product line sales- DJO Global bone growth stimulators, EMPI TENS, Aspen cervical/lumbar bracing. Total Increase in sales: $350,0000

●Increased DME monthly billing and receipts from $15,000 per month to $45,000 per month (in ten months). Created $200,000 in new business for the practice.

Health System Services

Business Development, Regional Territory Manager, November 2009-June 2012

Provided durable medical equipment such as hospital beds, lifts, Bariatrics equipment, adjustable pressure mattresses, cpap, bipap, oxygen, home modifications to patients. Call points: Home health agencies, hospitals, wound care clinics,skilled nursing facilities, sub acute rehabs, assisted living, podiatrists, cancer clinics, neurology, specialty clinics, physician offices, pulmonary offices, wound care clinics. Performed monthly training and education sessions for all referral sources.

I specialized in Negative Pressure Wound Therapy. I launched and managed HSS’ acute and home care NPWT business, which led to hundreds of new referrals from trauma, general, and vascular surgeons; home nursing agencies; wound care clinics.

●2010: Created 100 new business relationships.

●2011: Created over 100 new business relationships ( never referred to HSS in the past).

●2010 and 2011: Ranked #1 in negative pressure sales and, #1 in enteral nutrition sales referrals for home care setting.

Ranked #2 in cpap, bipap, nebulizer, and home oxygen set-ups for home care setting.

Citadel Broadcasting:Buffalo Bills Radio Network, 97 Rock, 103.3 The Edge, Oldies 104

Senior Branding and Media Consultant, November 2006 - November 2009

New Business Development. Existing Account Growth and Management Prospected, identified, developed relationships with, and closed hundreds of thousands of dollars in new business. I worked with high profile existing clients (agency and direct) to assist them in meeting and exceeding their marketing goals and objectives using the assets of my three top-rated radio stations, 97 Rock, The Edge, Oldies 104, Buffalo Bills Radio Network. Also, The Buffalo Bills Radio Network. I achieved and surpassed monthly, quarterly, and annual sales budgets. Special event, event marketing specialist. Sports marketing and branding specialist. Strong writing and listening skills.

FOX 29 TV & WB 49 TV, Buffalo NY April 2004-December 2006

Senior Branding and Media Consultant

New Business Development. Existing Account Growth and Management Prospected, identified, developed relationships with, and closed one hundred thousand dollars of new business. I worked with high profile existing clients (agency and direct) to assist them in meeting and exceeding their marketing goals and objectives using the assets of my two top-rated TV stations. Maximized my knowledge of NFL, NASCAR, MLB to create new business for the company. I achieved and surpassed monthly, quarterly, and annual sales budgets. Special event marketing

specialist. Sports marketing and branding specialist. Internet and Direct mail new business development. Strong writing and listening skills.

WYRK, WJYE, WBLK, WBUF, Buffalo NY April 2002-April 2004

Senior Branding and Media Consultant

New Business Development, Existing Account Growth and Management Prospected, identified, developed relationships with, and closed one hundred fifty thousand in new business. I worked with high profile existing clients (agency and direct) to assist them in meeting and exceeding their marketing goals and objectives by using the assets of my three top-rated radio stations. I achieved and surpassed monthly, quarterly, and annual sales budgets. I was a special event marketing specialist. I was a sports marketing and branding specialist . I possessed strong writing, and listening skills.

Entercom: KISS 98.5FM, Star 102.5FM, WBEN-AM, WGR-AM

Senior Branding and Media Consultant, New Business Development, July 1995-April 2002

Prospected, identified, developed relationships with, and closed hundreds of thousands of dollars in new business. I worked with high profile existing clients (agency and direct) to assist them in meeting and exceeding their marketing goals and objectives using the assets of my three top-rated radio stations. I achieved and surpassed monthly, quarterly, and annual sales budgets. I was a special event marketing specialist.

EDUCATION

Bachelor of Arts, CommunicationsState University of New York College at Buffalo

LaSalle Senior High School, Niagara Falls NY

References: Furnished upon request.

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