Business Development, Customer Relationship Management

MANJU KIRAN NAGENDRA

Senior Professional-Strategic Business Planning & Leadership Sales &

Marketing Business Development P&L Management Team Management

Phone No.: 351-***-****

Email: *****************@*****.***

LinkedIn: https://www.linkedin.com/in/manju-

kiran-nagendra/

36 New Caster Dr, Lowell, MA 01854

PROFILE SUMMARY

Strategic & enterprising leader, with 8 years of career success in developing & executing operational strategies to accomplish top

& bottom-line profitability

Expanded penetration in new markets, and delivered immediate results producing new business while directing business development, deal organization, and building credibility and rapport with new and existing stakeholders

Resourceful in developing & implementing sales & marketing strategies with focus on increasing sales volumes, account base and profits

Expertise in creating new partners and harvesting untapped business opportunities; effectively identifying and networking with channel partners, resulting in improved market share

Decisive, strategic and performance-driven professional with merit of enhancing the product/brand awareness in the new territories and existing regions, developed monthly sales forecasting & pipeline and worked towards the expansion of the business

Formulated end-to-end sales solutions, streamlined operations, while contributing to long-term growth objectives of the corporate entity

Leveraged key analysis, insights & team approach to drive organizational improvements and implementation of best practices in sales & marketing

Hands on USA work experience in business account management of a staffing firm

Proven capabilities in determining business unit’s mission direction, formulated initiatives & provided strategic advice for achieving corporate strategic goals; skills in formulating strategies aimed at driving business growth CORE COMPETENCIES

SOFT SKILLS

EDUCATION & CREDENTIALS

Master in Business Administration in Marketing from University of Massachusetts, Lowell, MA, USA in May 2019

Bachelor of Computer Science and Technology from C.M.R Institute of Technology, Bangalore, India in May 2009 CERTIFICATIONS

Foundations of Business from University of Massachusetts, Lowell in Jan 2018

Applied Business Analytics from Massachusetts Institute of Technology, MA in Jul 2020

Certified Scrum Master from Scrum Alliance in Nov 2021

French Language, Completion of Level A1 in Dec 2021 Machine Learning and AI with Python from IIT Bombay Executive Education in July 2022

Business Planning & Leadership

P&L Management

Go-to-market Strategy Stakeholder Management

Sales & Marketing

Key Account Management Product/Brand Management

Channel Management

Team Building & Training

Strategist

Planner

Collaborator

Thinker

Innovator

Communicator

Since

June’21

Jan’20-

Till Date

WORK EXPERIENCE

June’2023 – Present with BGD Tech Private Limited as Affiliate Manager Key Result Areas:

Managed an affiliate program from end to end for an online affiliate advertiser

Recruited new affiliates and completed their onboarding process to ensure their audiences are aligned to the target market

Created marketing campaigns and banners to attract online traffic and generated revenue

Supported partners with payment management and commission disbursements Mar’2022 – July’2022 with CRMIT Private Solutions as Inside Sales Consultant Key Result Areas:

Formulated strategies for maximizing profitability & revenue generation, realized organizational goals; conceptualized & implemented plans/objectives in sync with vision and mission; ensured performance parameters are under control

Identified potential customers and planned marketing activities in the designated region

Created a systematic approach to increase reach through potential mapping and sales planning; formulated & executed go- to-market strategies to leverage tremendous opportunities in terms of growth in revenue & market penetration

Led complete sales operations including projection of annual sales, tracking of sales performance and interaction with other areas of the company to ensure that business orders are executed properly & profitably in accordance with overall business goals

Identified and networked with financially strong and reliable channel partners, resulted in deeper market penetration & improved market share

Performed account researches of companies to set up business generation meetings

Prepared contact mapping for managed services campaigns to outreach potential stakeholders and business leaders

Coordinated duties with Field Service Executives to project business collaboration with salesforce implementation partners

Secured contracts with new customers that have assigned sales quotas and targets

Worked with Marketing Team to execute demand generation campaigns and generate qualified leads

Tracked competition & market movement; evolved marketing & sales strategies in-line with the current market scenarios; drove new initiatives for the region

Monitored the functioning of processes, identified improvement areas and implemented adequate measures to maximize customer satisfaction level

Contributed in key account management including customer segmentation, product positioning & sales cycle management; offered extensive support with key focus on customer retention/satisfaction

Guided, mentored & monitored the performance of team members for ensuring efficiency in process operations and meeting of individual & group targets

Sustained a dynamic environment that fosters development opportunities & motivating high performance amongst team members

Sep’2021 – Dec’2021 with WHITEHATJR (Byju’s Future School) as Sales Manager Key Result Areas:

Assessed and managed the strengths and weaknesses of the sales team

Supported 500+ accounts across all international sales channels and pinpointed ways to generate more sales

Renewed 30+ accounts to sign up for more courses in Coding and Mathematics for kids

Drove lead negotiations with qualified key accounts and opportunities Nov’2019 – Feb’2020 with Resourcesoft, Inc., Marlborough, MA as Technical Recruiter Key Result Areas:

Created job descriptions and sourced potential candidates

Screened and shortlisted candidates for the final interview process

Prepared an offer letter from the client and performed the final stage of employee on-boarding

Co-ordinated with presales team on technical assessments and resources identification ENTREPRENEUR EXPERIENCE

May’2015-June’2020 with Applepro, Bangalore as Business Partner (Self-employed) Key Result Areas:

Conducted and coordinated all tasks in the company

Provided complete customer support experience

Indulged in partnering with other authorized apple stores across the city

Contributed to the organizations marketing and publicity PREVIOUS EXPERIENCE

Feb’2012 – Apr’2015 with ITC Infotech India Limited, Banaglore as IT Consultant Nov’2010 – Dec’2011 with V.D.B. Projects Private Limited, Bangalore as Planning Engineer Oct’2009 – Nov’2010 with Karvin Software Solutions, Bangalore as Business Development Executive INTERNSHIP

Jun’2018 – Aug’2018 with Broadridge Financial Solutions, INC., Marlborough, MA as Business Analyst Intern

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