Senior Business Analyst

SIDDHANT AMBARDEKAR

Boston, MA +1-857-***-**** ad2l41@r.postjobfree.com linkedin.com/in/siddhant-ambardekar Professional Experience

Dentsu Merkle Pune, India

Senior Business Analyst Sept 2021 – July 2022

• Achieved 45-50% scale in a span of 3 months with a 30% increase in lead volume in the Ed Tech and Fintech Sector while collaborating with cross channel teams to manage SEM accounts with spends of $500K per month

• Managed and implemented annual media marketing plans and initiatives through quality control audits, automations and PPC campaign analysis which led to a 20% decrease in Cost per Acquisition and expand marketing activities

• Orchestrated weekly, monthly and QBR meetings as the main point-of-contact by presenting key notes and insights for goals and revenue tracking, budgeting and impactful metric analysis for multiple stakeholders

• Mentored a team of 4 associates to develop analytical frameworks, paid media strategy and data-driven actionable insights

• Initiated KPI enhancement through testing and auditing websites as well as optimization of product feeds and data sources Senior Associate Sept 2019 – Aug 2021

• Analyzed multi-source data from web analytics and CRMs helping in identifying 20+ growth opportunities. Increased efficiency in the product funnel stages by implementing quality control, A/B testing and competitive analysis

• Facilitated the development and execution of marketing strategies for paid search campaigns to develop strategic roadmaps, test plans, and risk/benefit analysis that resulted in a higher client satisfaction index

• Performed daily campaign activities for enterprise level paid media campaigns, including bid management, budget allocation, forecasting, performance reporting, keyword research, and campaign management to exceed defined goals

• Collaborated with cross-functional teams to design account structures aligning with latest market trends Candour Marketing Solutions Pune, India

Marketing and Sales Intern Apr 2019 – Jul 2019

• Onboarded clients with an initial monthly contract of 10,000 INR by pitching the company’s expertise and increased client’s media presence and business engagement by 15-20% by implementing SEO and SEM strategies Paper True Pune, India

Business Analyst Intern Sept 2018 – Mar 2019

• Conducted business research and presented reports to suggest strategic changes in the products to meet customer requirements by planning and executing team sprints which led to month on month increase in leads by 15%

• Analyzed work flows and data driven business trends to suggest improvements in Marketing, Operations, Sales and Logistics department resulting in smooth functioning services and eliminating user pain points Education

Masters of Science in Business Analytics Northeastern University, Boston Sept 2022 – Dec 2023 Courses: Data Analysis Foundations, Data Mining/Machine Learning, Business Visual and Dashboards, Marketing Analytics Bachelors of Business Administration University of Pune Jul 2015 – May 2018 Academic/Industrial Projects

MVP Predictive Model for NBA Northeastern University

• Aggregated, cleaned and analyzed NBA datasets using data wrangling methods through pandas and matplotlib library

• Implemented data mining techniques like linear regression, parameter tuning and random forest to predict season MVP Account Revamp, Restructuring and Automation Dentsu

• Conducted in-depth data analysis and proposed new business model architecture by creating marketing strategies for implementation that resulted in 20% increase in month by month leads Technical Skills

• Software/Tools: Excel (Pivot, Lookups), PowerPoint, Google Ads, Google Analytics, Google Data Studio, Facebook Ads, TikTok, Google Tag Manager, Apps Flyer, Microsoft Bing, SEM Rush, Screaming Frog, Tableau, Power BI, Looker

• Programming Languages: Python, R/R Studio, SQL, Google AdWords Scripts

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