JEWEL GREEN

ad2l1d@r.postjobfree.com LinkedIn ·

Paradise Valley, AZ · 818-***-****

SENIOR MARKETING MANAGER

Creative visionary with 10+ years of experience in marketing, advertising, and special events. Adept with startup ventures, business development growth and managing digital media omni channel operations. Keen ability to execute creative campaigns, direct effective social media strategies, and generate strong brand engagement. Dedicated to achieving goals and exceeding client expectations through integrity, perseverance, and true grit!

AREA OF EXPERTISE

Product Marketing • Direct Marketing • Data Analysis • Market Research • Project Management Vendor Management • Cross-Functional Teams • Analytics • Data-Driven Decision-Making Online Marketing • Lead Generation • Budget Development & Management EXPERIENCE

MARKETING DIRECTOR • INDEPENDENT CONTRACTOR

APR 2021 – PRESENT

• Optimized marketing spends, and operations based on data-driven analytics to increase site traffic, conversions, and increased ROI by 45% to 8X for SEO

• Guided content creation, plan and analyze SEO & social media growth strategies to maximize leads and increase B2C & B2B marketing campaign performances

• Brainstorm and curate with teams from multiple departments; tasked to plan direct paid search, email, digital media, and video display ad campaigns DIGITAL MARKETING DIRECTOR • SOFTWARE COMPANY • PROCTORIO

•Utilized analytics and data analysis to identify company positioning within industry, redefined B2B/B2C tactics, detected industry competitors, and fashioned a competitive strategy plan

• Collaborated with sales and marketing teams to create an email campaign strategy resulting in a 150% increase in lead generation

• Decreased PPC channel cost per lead by -52% and cost per opportunity by -40% by providing team actionable intelligence, analytical frameworks, and new optimization tools/dashboards

MARKETING MANAGER • PROGRAMMATIC MARKETING AGENCY • GENIUS MONKEY

• Built a robust digital marketing strategy, increased monthly lead count by 3X, raised MOM conversion rates by 29% and improved ROAS by 42%

• Led a 5-member programmatic marketing team to optimize components of omnichannel marketing geared towards driving business, advanced advertising, optimization, targeting, and analysis

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DIGITAL MARKETING STRATEGIST • TECH COMPANY • FACEBOOK & INSTAGRAM

• Consulted and advised 125+ medium and small businesses; built over 1000 strategic advertising plans, implemented key digital media marketing tools from various industries on Facebook & Instagram to achieve greater advertising performances; KPI, ROAS, and ROI

• Constructed, executed, and monitored marketing programs across 6 omni channel strategies. Devised robust digital marketing strategies, for companies of various sizes, contributing to $300M+ revenue

ACCOUNT MANAGER • Health Care Company • Mckesson Corp • DEC 2020 - FEB 2021 EDISCOVERY ANALYST • Legal Tech Company • Epiq Global • NOV 2019 - AUG 2020 MARKETING MANAGER • Contractor • Remx Randstad Robert Half • JAN 2015 - JUN 2019 MARKETING COORDINATOR • Medical Spa • Allure • JAN 2011 - APRIL 2014 MARKETING COMM MANAGER • Agency • Mullen Advertising • APR 2008 – DEC 2011 ACCOUNT EXECUTIVE • Marketing Agency • Opinion Research • JAN 2006 – DEC 2008 EDUCATION

• MS: DIGITAL MEDIA COMMUNICATIONS

S.I. Newhouse School of Public Communications at Syracuse University

• BS: GLOBAL BUSINESS & MARKETING

W. P. Carey School of Business at Arizona State University

• PARALEGAL STUDIES CERTIFICATION

University of Arizona

• PMP PROJECT MANAGEMENT PROFESSIONAL

Project Management Institute

CERTIFICATION

• GOOGLE ANALYTICS

• GOOGLE ADWORDS

• GOOGLE MY BUSINESS

• HUBSPOT- DIGITAL MARKETING

• FOUNDATIONS OF NON-PROFIT MANAGEMENT

NON-PROFIT LEADERSHIP ALLIANCE

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