MARK BOKER
Denver, CO 914-***-**** **********@*****.***
SUMMARY OF QUALIFICATIONS
A diversified marketing and operations background, encompassing the planning and coordination of printed materials for over 15 years. Gained experience in corporate, financial, nonprofit fundraising and advertising agency environments. Created the promotional literature and marketing communications for several Fortune 500 companies. Proficient in all aspects of the project management of print, SLA compliance and the production processes for large national mailings, packaging, magazines and promotional campaigns for multi million dollar expenditures. Oversaw schedules, bids, estimates and vendor selection, and conducted negotiations with color separators, printers and letter shops. Built a strong and productive relationship with management, in-house creative personnel, suppliers and colleagues.
PROFESSIONAL EXPERIENCE
Vision Denver, CO – Project Manager 2021 –Dec 2022
Worked as project manager for a host of various accounts that involved creative, copy, production of various medias such as print, promotion, direct mail, digital including data management and analytic.
RR Donnelley, Alexandria, VA - Account Manager 2015- Dec 2018
• Worked on client site and performed all necessary print production duties, collaborating with design, copywriters and product teams. To produce finished printed products for various mediums.
• Input all job specs into RRD propriety software product to produce, specs, schedules, bidding estimates, PO's and invoices for finished final delivery of products. Performed Double Click for Publishing.
Navy Federal Credit Union, Vienna, VA - Production Manager/Contractor 2014-Mar 2015
• Performed the project management of jobs from creative to final delivery for credit cards & reprint materials.
• Meet with clients, creative, printers, call centers and executives to produce briefs to include milestones and instructions to meet common goals on assigned projects. Follow-up with debriefing and execute action report.
• Provided a proficiency in all aspects of print, Workamajig and email marketing for national marketing campaigns. Oversaw schedules, bids, estimates and vendor selection and conducted negotiations with marketing partners.
• Ensured more timely shipments and tighter controls by instituting a critical path measurement system.
Williams Lea – New York, NY – Account Manager 2013-April 2014
• Performed Strategic Sourcing for acquisitions print materials regarding the Citi-bank marketing programs.
• Established annual baseline print budgets, then competitively bid jobs to produce the printed materials; 38% below the baseline budgets. Saving millions of dollars on a 100 million dollar Citi-bank account.
• Coordinated direct mail marketing plan with Citi-bank marketing managers to create buckets of cost savings that could be rolled out among all other marketing groups. Worked with credit card divisions on all projects.
• Developed cost savings formats with creative art departments to save money and also increased the response rates; this was in addition to the strategic sourcing initiatives above.
LogicSource, Norwalk, CT – Print Production Manager 2011 to 2012
• DM fundraising for the "American Cancer Society" a non profit organization with multi million dollars spends.
• Handle all jobs from client release to final print and delivery of all materials printed, signage & promotional.
• Master the proprietary order management system “Cirqit” to spec, quote and track invoiced projects.
• Developed close relationships with clients, creative, account, and billing personnel to select potential vendors to execute the best pricing and service to meet customer requirements.
Globalhue, New York, NY— Print Production Manager 2007 to 2011
• Developing the Direct Marketing arm of the agency, using previous knowledge of client’s needs and products to help develop a new profit center with in the agency. Launched the Verizon Hispanic telecom business totaling billings of 50 million dollars a year. Solicitations included DM, FSI’s, POP’s and door hangers.
• Producing all retail and in store advertising for the various client’s – products include OOH, ROP, signage, displays, mats subway and bus signage.
• Produce all direct response materials on time and 20% under budget. Utilized effective direct mail formats to increase response rates and grow the Hispanic telecom business.
Draft, New York, NY – Print Production Manager 2006 to 2007
• Performed all production and project management functions on the Verizon accounts. Print production mediums included, direct mail, fulfillment packages, newspaper ads, Advo & FSI.
• Preserved a high quality image in the packaging of solicitation kits, initiating suggestions for timely delivery of materials to facilitate material due dates. Worked directly with Verizon Sourcing to initiate vendor quotes and schedules.
• Understood and manage the internal marketing of Verizon products, to successfully execute the print production process in an effective and successful manner.
Grey Direct, New York, NY – Print Production Manager 2003 to 2006
• Planned and oversaw the Chase Manhattan Bank account; produced mailings of 100 million solicitation and subsequent personalized fulfillment materials per month. Conducted weekly meetings with Directors of MIS, Marketing, and Creative Departments. Lines of business included Cable - Phone - WIFI.
• Reduced expenses and improved profit margins by using in-depth knowledge of bulk, 1st and 3rd class postal rates and regulations.
• Save the company over $3,000,000 year-to-date by sourcing vendors and negotiating cost effective agreements.
University of Northern Colorado, Greeley, CO – B.S. Degree in Marketing