Kayla Marie Williams (Chappell)

Apopka, FL 954-***-**** ad2kpq@r.postjobfree.com Linkedin.com/in/kayla-chappell-mba Regional Sales Manager

Accomplished and results-driven leader with extensive experience in formulating plans, structuring processes, and building productive relationships to drive sales within targeted regions and market areas. Adept at developing and executing sales and marketing strategies that consistently exceed targets. Strong business acumen combined with exceptional communication and negotiation skills to secure profitable partnerships. Instrumental in establishing and elevating the company's brand from scratch, leading to widespread industry recognition and acceptance of new approaches. Expert at directing and mentoring teams and shaping the company’s long-term goals. Known for meeting and exceeding sales revenue and contributing to company profitability.

Core Competencies

Sales Optimization Revenue Maximization Sales Target Achievement Relationship Building Team Leadership Operations/Project Management Annual Budget Forecasting Strategic Planning & Execution Contract Execution Marketing Contract Negotiation System Implementation Documentation & Reporting Footprint Expansion Sales Training & Coaching Customer Activity Evaluation Footprint Expansion Market Intelligence Client Service Excellence

Price Strategy Development Data Analysis CRM Expertise Key Account Management KPI Analysis PROFESSIONAL EXPERIENCE

PERLICK CORP, Orlando, FL 7/2023 to Present

Regional Sales Manager, Southeast

As a seasoned Regional Sales Manager (RSM) dedicated to leading sales efforts and partnerships in 8 states including FL, GA, AL, MS, TN,LA, SC, and NC., I ensure Perlick's annual sales objectives in targeted market segments. I collaborate with regional sales partners and receive valuable support from Territory Sales Representatives. My core strengths lie in cultivating strong relationships with strategic clients in premium commercial and residential markets, resulting in increased wallet share and customer loyalty. I act as the customer advocate, providing feedback that shapes our product development. I also engage with key stakeholders, including consultants, designers, architects, and specifiers, to position Perlick as a market leader through prime product specifications and lucrative project opportunities. My commitment is firmly rooted in driving Perlick's success and elevating customer satisfaction.

• Manage $40M region across 8 states. Manage (1) direct report, (3) commercial rep groups, (1) residential distributor,

(350+) dealers.

• Builds relationships with strategic customers in target end markets for premium commercial and residential products to gain wallet share.

• Cultivates relationships with key consultants, beverage system installers, dealers, designers, architects and specifiers to drive prime specifications for Perlick and pull project opportunities through sales channel.

• Establishes annual sales plan with each partner with measurable sales goals, sales funnel targets and new product sales targets.

• Manage Strategic Hospitality, Chain, and National Accounts in assigned region with direct support from a territory sales representative.

NUFOOD CONSULTANTS, Orlando, FL 5/2022 to 7/2023

VP of Sales and Marketing

As the Vice President of Sales and Marketing, I provided strategic leadership to elevate team performance and achieve exceptional results. Developed and executed comprehensive marketing and sales strategies, aligning objectives with organizational goals. Identify optimal marketing outlets and competitive strategies to maximize sales volume. Established both short- and long-term sales goals and quotas, ensuring alignment with company objectives. Collaborated closely with the marketing department to create compelling print and online promotional materials. Conducted thorough market and competitor analysis for accurate sales forecasting, demonstrating a keen understanding of market trends. Proactively assessed customer activity and anticipated evolving consumer needs. Delivered insightful sales reports during leadership meetings, and oversaw a successful $25M book of business. Spearheaded the expansion of the company's presence by leading three office locations and was actively involved in opening three additional offices.

● Lead and oversee design and renovation efforts of more than 300 schools nationwide ensuring efficient allocation of funds in the completion of renovations to the assigned locations.

● Spearheaded planning, forecasting, and development of marketing programs, fostering partner relationships, and directing the creation of impactful collateral materials to enhance brand visibility and customer satisfaction. Kayla Marie Williams Page 2

● Acquired top talent and drove success by supervising the recruitment and hiring process for sales staff.

● Liaised with stakeholders to plan updates for various locations, contributing valuable insights and recommendations.

● Conducted thorough site visits to schools, presenting complete plans for renovation and improvement.

● Monitored procurement process and allocated funds to ensure the timely completion of projects within budgetary limits.

● Successful closed $20M continuing services contract with top 10 school districts in the county. ITW FOOD EQUIPMENT GROUP, Orlando, FL 9/2017 to 4/2022 Territory Sales Manager (1/2019 – 4/2022)

As a Territory Sales Manager, I handled the entire sales life cycle from lead generation and conversion to post-sales customer support. Maintained an extensive knowledge of all product lines relevant to industry needs to provide expert guidance and recommendations to customers. Devised and executed comprehensive business plans using market insights and aligning strategies to achieve business objectives. Guaranteed seamless coordination and deliver integrated solutions to meet customer needs by collaborating with the service team and product lines. Grew portfolio from $3.4M to $9.2M

● Directed a diverse network of 12 dealers, 2 architects, and 6 consultants.

● Sustained customer CRM and sales lead portfolio while nurturing customer relationships.

● Negotiated pricing on projects and employed persuasive tactics to secure winning opportunities.

● Organized and conducted product-specific training for key end users, maintenance personnel, and facilities staff.

● Initiated and steered high-level discussions with senior management of dealerships within the territory.

● Empowered dealer representatives with effective strategies to surpass competitors and equipped with comprehensive technical knowledge to enhance sales performance.

Territory Sales Representative (9/2017 – 1/2019)

As a Territory Sales Representative, I planned and executed growth strategies focused on market penetration, impactful marketing communication, and distribution channels. Formulated marketing and action plans and outlined clear objectives, strategies, and tactics to attain set objectives. Built strong relationships with end-users through site visits and active participation in networking events. Headed training classes for strategic accounts to prepare with in-depth knowledge of all product lines.

● Cultivated productive relationships with key strategic accounts to foster strong partnerships and expanded ITW footprint.

● Devised and implemented K-12 marketing business plans and drove significant growth in targeted market segments.

● Remained up-to-date with industry trends, performed in-depth market research, analyzed developments for informed decision-making, and capitalized on emerging opportunities.

● Established strong connections with (67) K-12 school districts in the state of Florida.

● Spearheaded in research, testing, and roll-out of a new company-wide CRM system to streamline customer relationship management.

● Detected customer pain points and specified ideal product solutions to address needs.

● Determined complexities within buying groups, dealerships, consultants, architects, and end-users. CLUB CAR LLC, Orlando, FL 1/2015 to 9/2017

Regional Sales Manager

As a Regional Sales Manager, I developed and employed comprehensive business, marketing, and action plans to drive organizational growth and achieve strategic objectives. Strengthened relationships with a diverse range of commercial, industrial, residential, and national accounts. Encouraged clients to become self-sufficient and proficient in utilizing the system, transforming the experience from sporadic acknowledgment to regular support. Fostered relationships with new and existing clients, ensuring satisfaction and long-term partnerships. Provided effective leadership, formulated strategic initiatives, and coordinated activities to drive sales growth.

● Controlled $6.5M territory encompassing the east coast of Florida and South Georgia for golf and utility car manufacturers.

● Attained a 40% increase in revenue and was nominated for Top Regional Manager in the country in 2015 and 2016.

● Boosted customer relations and service quality by implementing a proactive visiting cadence every 4 to 6 weeks.

● Utilized market skills to maintain a pulse on industry trends, perform market research, and find emerging opportunities. Kayla Marie Williams Page 3

EARLIER CAREER EXPERIENCE

Sales Trainee, Club Car LLC, Orlando, FL (1/2014- 1/2015) Summer Intern, PGA Tour, Ponte Vedra, FL (2013)

Administrative Assistant, Gourmet Services Inc, Hampton, VA (2012-2013) Summer Intern, Michael L. Buckner Law Firm, Pompano Beach, FL (2012) Summer Intern, Central SC Cobras, Columbia, SC (2012) Intern, The Marome Agency, Fort Lauderdale, FL (2011) Summer Associate, Medtronic, Greater Minneapolis-St. Paul Area, MN (2010) Associate, EXPRESS, Fort Lauderdale, FL (2008-2011) Associate, Nine West Group, Fort Lauderdale, FL (2007-2011) EDUCATION

Masters of Business and Administration Louisiana State University Shreveport, Shreveport, LA (2022) Bachelor of Science Degree in Marketing Hampton University, Hampton, VA (2013) TECHNICAL SKILLS

MS Office Suite Publisher Salesforce Auto Quotes Auto CAD Revit Power BI MS Dynamics ConstantContact FreshSales Trello

HONORS & AWARDS

Vice President, HBCU Golf Alumni Group (2023) Sales Representative of Year, ITW Food Equipment Group (2021) Captain, Hampton University Women’s Golf (2010 – 2013) Treasurer, American Marketing Association (2010) Hampton University Dean’s List (2009 – 2013), Most Valuable Player for Women’s Golf (2010 – 2013) Hampton University Women’s Golf (2009 – 2013)

Contact this candidate