NHAMA AZANI

954-***-**** • ad2knu@r.postjobfree.com

PROFESSIONAL EXPERIENCE

Search Performance Manager, Walmart Connect – Los Angeles, CA September 2022 – April 2023

• Manage over 40 vendors with spends up to $30K a month resulting in an average increase of 30% of their gross merchandise value

• Develop & execute a weekly workflow between Search Performance Manager’s & Partner Manager’s to scale seller spend & drive revenue for Walmart Marketplace

• Provide marketing advising practices to vendors resulting in an average increase of 18% of their corresponding revenue

• Increase vendor listing’s & sales by optimizing product shelf names, keywords, product listing pages, & content

• Consult with API integration services like Teikametrics, Flywheel, & Skai to optimize campaigns

• Research relevant search trends for new customer acquisition opportunities & market growth

• Collaborate with Product Marketing Managers to generate best practices for the Walmart Advertising Center

• Provide detailed excel reporting to vendors to provide insight into their search performance and SKUs Search Engine Marketing Specialist, Keck Medicine of USC – Los Angeles, CA April 2021 – August 2022

• Presented quarterly & yearly search KPIs, user behavior & keyword insights, & opportunities to distinguished department chairs of leading service lines as well as the internal digital team

• Analyzed & optimized search performance which increased acquisition by over 100% & conversion by over 500% year over year

• Developed strategic growth plans including reach & spend projections increasing search budget by 10%-15% yearly

• Collaborated search campaign initiatives & delegated methods to optimize quality score & search KPIs with our outsourced media agency

• Guided members of the internal digital team through Google Analytics & Data Studio & assisted in building a cohesive reporting dashboard to include a holistic marketing understanding used for all departments Paid Search Manager, Hawke Media – Los Angeles, CA August 2018 – February 2020

• Managed 15 accounts with spends up to $50K a month to boost their client digital media resulting in an average of 600% return on investment

• Scaled multiple accounts of different verticals such as fashion & apparel, health & wellness, & technology to increase revenue by an average of 200% in six months; top performers were later used as case studies

• Planned, developed, & implemented strategies to increase brand awareness & performance via various media platforms including Google Suite & YouTube

• Executed brand & website audits to determine key value proposition, core products, & brand aesthetic

• Managed client onboarding, campaign launches, promotions, & ongoing account optimizations

• Developed creative copy for paid media campaigns to generate customer action, interest, & engagement

• Analyzed trends, maintained revenue & profitability forecasts, & managed activity to exceed acquisition targets

• Created & implemented A/B tests to optimize search, display, video, & app campaigns in Google Ads & YouTube Marketing Coordinator, Vendo – Los Angeles, CA March 2018 – August 2018

• Ideated, planned, & implemented marketing strategies based on the client’s goal for 5-10 accounts

• Monitored client KPIs in Facebook, Google Ads, Google Analytics, Mailchimp, Klaviyo, & WordPress

• Compiled & analyzed daily, weekly, & monthly reports to quantify & communicate results EDUCATION

University of Florida, Bachelor of Science in Advertising, 2017 SKILLS & CERTIFICATIONS

Walmart Ad Center Seller Center Excel Google Ads Pivot Tables Google Analytics Data Studio YouTube Ads Acquisition Retention Data Analysis & Visualization Customer Service Salesforce CRO

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