Marketing Manager Project

Kathleen Frisbie

ad2khv@r.postjobfree.com

linkedin.com/in/kathleen-frisbie-59b3494/

Canton, MA • 617-***-****

Senior Marketing Manager with Expertise in Global Strategy and Project Leadership

Seasoned leader with a proven track record in spearheading digital transformations across international markets, optimizing web experiences, and fortifying brand impact.

Demonstrated expertise in overseeing multifaceted web marketing strategies that boost user engagement and contribute to revenue growth. Skilled in collaborating with cross-functional teams to implement scalable roadmaps, performance metrics, and best practices. Proven capability in leveraging CMS platforms to enrich user experiences and streamline internal workflows. Established leader in global market adaptation, adept at navigating multicultural landscapes to foster collaborative relations and deliver high-quality outcomes. Strong proficiency in budget management, project management, and aligning marketing endeavors with overarching business objectives.

Areas of Expertise

•Digital Transformation Strategy

•Digital Marketing

•Cross-Functional Team Collaboration

•Performance Metrics & KPIs

•Agency Relationship Management

•Project Management

•Content Management Systems

•Team Building & Leadership

•Budget Management & Forecasting

•Lead Generation & Pipeline Development

•Event Marketing & Branding

•Adaptability and Innovation

Career Experience

IBM, Armonk, NY 2009 – 2023

IBM Analyst Relations: Globalization Manager 2020 – 2023

Managed annual $1M budget for asset globalization, aligning expenditures with strategic objectives. Negotiated and established service level agreements and cost structures for translation services, ensuring alignment with IBM's risk, compliance, and service standards. Oversaw end-to-end lifecycle of key analyst assets, including translation, validation, and final delivery of publish-ready files.

●Executed comprehensive resource allocation plan for translating pivotal analyst assets such as White Papers and Thought Leadership Papers, leading to 20% increase in global reach.

●Enhanced collaboration with external analyst firms, standardizing the approach to content globalization, which significantly improved compliance and presentation quality.

●Achieved 98% accuracy in Scopes of Work (SOWs), ensuring full adherence to IBM's rigorous risk, compliance, and service level criteria.

Agency Relationship Manager / Product Owner 2021 – 2023

Conducted rigorous agency evaluations, including score-based assessments and asset brief creation for Request for Proposals (RFPs). Scrutinized and approved Scopes of Work (SOW), focusing on risk, compliance, cost, and service-level agreements, in close collaboration with IBM Procurement and Legal teams. Maintained and optimized high-value agency partnerships, guaranteeing timely project and service delivery. Fostered culture of clear communication and teamwork, cementing enduring and effective agency partnerships.

●Streamlined agency selection process, achieving 95% rate of project delivery on time and within budget.

●Spearheaded initiatives to improve communication and transparency, resulting in a 30% increase in vendor satisfaction ratings.

Worldwide Globalization Lead 2016 – 2021

Oversaw digital strategies and process enhancements for over 250 product pages across multilingual and multinational landscapes, emphasizing market-specific nuances and web page localization. Set comprehensive localization objectives for each supported language to ensure tailored market impact. Managed the CMS transition to Drupal, which included data migration, functionality preservation, and exhaustive pre-launch testing. Led a worldwide marketing campaign for IBM Power-10 high-end servers with a focus on elevating page views, user engagement, and reducing bounce rates.

●Elevated performance across IBM Systems' 250+ product pages by pinpointing and correcting inefficiencies in translation, validation, and deployment processes.

●Led international rollout of IBM Power-10, resulting in 50% increase in unique page views and 42% rise in site entrances.

●Reduced bounce rates by seven percentage points, outperforming metrics from previous product launches.

●Shattered industry benchmarks with a 10x uplift in engagement metrics for newly launched Power-10 page.

Manager – Digital Marketing 2014 – 2016

Directed cross-functional teams in demand generation campaigns, focusing on content, analytics, and design aspects across multiple platforms. Piloted global marketing strategies, including campaign and product launch design for IBM Storage and servers. Aligned Worldwide and Geography Demand Program initiatives with digital marketing leaders to develop and implement a comprehensive digital strategy for the business unit. Supervised transition of over 250 IBM Systems product pages to IBM's strategic Marketplace platform to enhance customer experience and decision-making.

●Amplified global revenue for IBM Storage and servers through successful execution of strategic marketing campaigns.

●Enhanced user experience across IBM Systems business units, increasing user engagement and retention.

●Accomplished seamless migration of 250+ product pages to IBM's Marketplace platform, boosting direct sales.

Global Digital Marketing Manager 2009 – 2014

Led global team in the development and implementation of cutting-edge digital strategies, encompassing web content, navigation, demand generation, SEO, and SEM. Elevated user interface and overall digital experience for IBM web visitors through strategic content and design adjustments. Focused on driving transactional business growth for IBM Software Group through multi-faceted digital campaigns.

●Boosted web organic growth, raising pipeline validated lead contributions from 10% in 2009 to 20% in 2013; increased international web organic leads from 40% to 50%.

●Contributed significantly to IBM Software Group's achievement of double-digit transactional business growth.

Additional Experience

Globalization Manager – IBM Analyst Relations at IBM Blue Studio, Armonk, NY

Manager of Demand Gen Web Campaigns at IBM Cloud, Armonk, NY

Education

Bachelor of Arts in Political Science & Economics, Cum Laude

Denison University, Granville, OH

Technical Proficiencies

Agile Airtable CMS Drupal GitHub Mural Trello Workfront Microsoft Office Suite (Excel, Project, PowerPoint)

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