RESUME

Lakshmi Jyothi Varanasi

Email ID : ad2kcn@r.postjobfree.com

Mobile 1: +1-236-***-****/

Mobile 2+1-672-***-****

Professional Summary:

A Dynamic Professional with 15+ years of experience Key Account Management, Search Engine Marketing, Sales & Business Development.

Key Skills:

Google Adwords Account Campaign Designing and Optimization, Quality Checking for Campaigns for All Networks, Creative Designing, Strategic Planning & Negotiations, Team Management, Key Client Relationship, Competitive Analysis, Market Research

Education Details:

•Bachelor of Science (B.Sc) from G.Pulla Reddy Degree College, O.U.

•Intermediate (MPC) from TetraHedron Junior College

•SSC from Vivekananda High School

Total Work Experience Details

Worked as a Quality Analyst /Subject matter expert with Cognizant from August 2018 till Sep 2023

Roles & Responsibilities:

•Validating the Optimization recommendations of the SMB,GCS, LCS accounts and helping the Optimizers in enhancing the Search/Display/Video/ PMax campaigns .

•To Review the output files basis process policies and defined procedures (Keyword Expansion, Keyword Optimization, Add and Improve Creatives (ETA/RSA/ DSA)

•Provide quality feedback and coaching the optimizers when needed.

•Sharing innovative ideas to improve and sustain quality numbers

•Interact with Googlers (DMSr/Account Managers /Campaign Specialists) to understand the client's goal and immediate requirement in their Adwords (search, Display, shopping, Youtube, PMax ) Campaigns.

•Adopting the updated Standard Operational procedures of the process and educating the optimizers / Analysts.

•Excellent in verbal and written communication

•Hands-On Experience in using Ads-editor and Google related tools (if access is provided)

•Experienced in Analytical and Solution based approach to real-time issues. (RCA, data analysis, problem solving and issue resolution, etc.)

•Flexible in Multi Tasking and performing day to day operational deliverables with efficiency.

•Has Ability to perform under stretch and pressure situations.

•Always been a Team Player and switched to QA/Trainer/SME role based on business requirement

•Adequate knowledge in EEE Frame work, CRISP Parameters for maintaing the Quality

Worked as Process Developer with Genpact, Hyderabad, from December 2011 to January 2018

Roles & Responsibilities:

•Total 6 years of experience in Adwords. On search, display, Mobile Optimization, ad operations,Analytics which included support and sales :-

1. Worked for Support desk for Google Adwords over phone & Email, troubleshooting the real time issues and resolving the queries of the advertisers for adwords, Analytics,Merchant center.

2. Proven experience in developing search marketing campaigns for advertisers.Guiding the advertisers in creating the campaign and fine tuning it for enhancing the campaign over phone and emails.

3. Worked as Agency Development Manager (ETO- Google Adwords) where I have interacted with the Digital Marketing Agencies across India, helping them acquire new business and growing their Google Adwords business. Providing Proposals, Industry insights, Market trends, Case studies, Trainings, Campaign creation and optimization support to agencies.

4. Managed portfolio of 40-50 Agencies every quarter, Schedule Quarterly Business Reviews to set realistic goals for the quarter and monthly Strategic Check-ins to review the progress with CEO and Digital Head’s of the agency.

5. Interaction about monthly target review pipeline projection’s Vs Attainment weekly with manager.

Worked as a Client Relationship Manager (Retention Team-farmer) at Monster.com for 5 years 3 months

Roles & Responsibilities:

•Sales Of Monster.Com Services To Corporates & SMB Clients

•Selling Annual And Unlimited Packages

•Generating Revenues In Form of Sales & Upgradation.

• Retention Of Customer Post Services Maturity

•Co-Coordinating With CEOs/Hr Managers/Line Managers

•Relationship Methodology/Competition Tracking In Line Of Business

•Collecting Data Base Of New Corporates and SME Clients

•Effectively handled B2B Process for Good results.

•Drive the complete sales process including requirements definition, value proposition, competitive positioning, facilitating demonstrations as required, working with senior authorities to price and close the transaction.

•Develop/maintain qualified pipeline to support achievement of defined yield/volume targets

•Maintain accurate and reliable accounts, leads as well as pipeline data in CRM module and update the daily follow ups/feedback of every account.

•Meet and exceed all revenue targets.

•Generate revenue from Monster existing accounts ( Renewals, Getting Ensure customer retention 100% & Increase customer spend on Monster

•Identify & analyze customer requirements & propose customized solution

Worked as Retail Assets Advisor at IDBI Bank Personal Loans For 1 1/2yr

Roles & Responsibilities:

As a Retail Assets Advisor was in Customer support and Cross sales of financial

Product(Personal Loans) -

•Reached the targets by selling personal Loans to the account holders.

•Interacted and visited the client's place for the completion of disbursement

formalities

Technical Skills:

AdWords Certification - Fundamentals + Advanced Search/ Display/Video/ Shopping

• Managed large accounts for US/European/ APAC / AMER clients

• Attention to detail and respect deadlines

• Clarity of thought and Analytical bent of mind

• Proficient on Google Ads Editor, MS excel and PowerPoint

(GNIIT course which Included MSoffice, JAVA, SQL, HTML).

Strengths

•Ability to handle team and Train them .

•Ability to work as a part of team as well as independently.

•Ability to work hard and to take up responsibility.

•Ability to adapt to new environment quickly.

•Good interpersonal and communication skills.

Personal Profile:

•Husband’s name :Bala subramanyam Varanasi

•Date of Birth : 10-01-1982

•Location: Maple Ridge, BC, Canada

•Hobbies : Sketching, Reading, Cooking

Declaration:

I hereby declare that all the above particulars details are true to the best of my knowledge and belief, that if given an opportunity I will prove to the best of my abilities.

Place: Hyderabad

Month : Jan 2024

V.L.Jyothi

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