LINDA J. NOFER

Mobile: 480-***-****

E-mail: ad2kau@r.postjobfree.com

PROFESSIONAL EXPERIENCE

Communications, Media, and Marketing Consultant, Phoenix, AZ (2020 - Present)

●Clients include major local food bank, online education & rehabilitation, animal rescue organizations, etc.

●Curriculum development & delivery: authored and produced online curriculum & course modules for substance use rehabilitation (vendor for State of Arizona) presently used to educate and rehabilitate ~4k adults annually online.

●Media training: designed & delivered organizational media training enabling clients to professionally represent themselves and their organizations with media; being interviewed, conducting interviews, crafting talking points, writing press releases, etc.

●Public relations and media strategy: developed & disseminated press releases earning ~$75k in free (earned) media in 2022.

●Developed and published videos (social media) that garnered more than ~10k views and $10,000 in donations.

●Fundraising: developed & managed fundraising campaigns for various animal rescue initiatives; example: raised $3.5k for cat trap, neuter, adoption/release from individual donors via media (Facebook, GoFundMe, Nextdoor, and multiple local TV and media appearances)

●Content creation: marketing materials, blogs, brochures, reports, social media posts, email marketing, videos, and press releases (Mailchimp, Canva, Constant Contact, etc.)

Director of Marketing and Communications, Companion Pets Incorporated, Phoenix, AZ (2015 - 2020)

●Designed and managed marketing strategies, including print, digital and social media.

●Managed website growing 600% from 6k monthly organic visitors to 40k; managed media partners for website hosting, support, and SEO.

●Grew Facebook likes >300% from 4k to 13k

●Reputation management: developed & executed strategies across various mediums (Google and Yelp) to improve online ratings from low two-stars to high four-stars for local client in major pet retail chain.

●Implemented customer service and feedback initiatives to improve sales performance, create transparency and establish best practices.

●Achieved >$60k in earned media (television, digital and radio) through writing effective press releases and fostering local media relationships – Media Relations Expert

●Company spokesperson: public speaking, legislative initiatives, and media appearances

●Created public relations campaigns establishing community partnerships, fundraising, and event management with partners such as Phoenix Children’s Hospital, Maricopa County Animal Care and Control, Gabriel’s Angels and CareFund

●Implemented internal/external communications initiatives to improve employee engagement/loyalty: created external monthly newsletter, designed and managed brand standards.

Owner, The Dailey Method & BarFitness Ballet Barre Exercise Studios, Scottsdale, AZ (2009 - 2015)

●Opened first-of-its kind barre exercise studio (franchise) in AZ.

●Responsible for training, hiring, and managing staff of 12.

●Created marketing, media, communications, and public relations strategies to educate and attract new clients.

●Media relations experience resulted in 11 TV appearances, 18 magazine articles – 25% revenue growth in first year.

●Implemented promoting and tracking of clients’ personal fitness goals to grow customer loyalty and increase memberships/sales.

●Established and managed social media presence, reputation management and built brand awareness.

●Managed and sold retail merchandise.

●Created community partnerships and outreach to build brand recognition, improve public relations and support local businesses.

Senior Media Relations Specialist, Cox Communications, Phoenix, AZ (2007 - 2010)

●Wrote company press releases, achieving 969 positive media hits in one year increasing positive media measurements by 100 percent.

●Fostered and maintained relationships with key media contacts.

●Managed content for Cox Arizona Newsroom, website, internal employee, and external communications

●Managed and partnered with two external public relations firms to improve community outreach.

●Prepared senior leaders with key messages and coaching before media appearances.

●Developed and facilitated media training to C-level leaders and other partner organizations such as the Phoenix Better Business Bureau

Public Information Officer, Arizona Game and Fish Department, Phoenix, AZ (2004 - 2007)

●Wrote and produced press releases, brochures, publications, and in-house reports.

●Produced and marketed annual Arizona Wildlife Calendars, used to educate, raise awareness, and generate department revenue for operations and programming.

●Fostered and maintained relationships with key local media contacts.

●Instrumental in department receiving Rocky Mountain Emmy Award for locally produced wildlife television show.

●Received certificate of achievement for Outstanding Total Quality Leadership

Television News Anchor / Reporter (8 years)

●Earned “Media Matters Award” for outstanding community service.

●Edward R. Murrow Award nominee for outstanding investigative journalism

●Taught “Crisis Communications and the Media” to police departments throughout California and the Phoenix Better Business Bureau

●CBS, NBC, ABC, OCN, CNN

EDUCATION

University of Arizona, Tucson, AZ

Bachelors degree: Media Arts & Journalism

Minors: English & Spanish

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