Dennis J. Mazza
// MEMBERSHIPS P R O F E S S I O N A L E X P E R I E N C E (continued)
GraffitiCanvasart.com
Creator and Managing Partner 2019
Launched an online print-on-demand service featuring new “Digital Graffiti” art officially licensed merchandise for celebrities and pro sports figures. Developed revenue share business model that promoted artists works and established brand licensing for their art on 3rd party marketplaces like Amazon, iCanvas, FineartAmerica.com, ETSY, eBay, Wish, and Walmart.com. Utilized Social Media advertising and influencer marketing to attract new customers and increase business revenue.
Achievements
Voted as top 10 shop on Etsy in 2019, eclipsed 1 $million in sales in 12 months. Featured in Sweet Startups Magazine as one of the top startup ideas for 2019. Storkdelivery.com Lyndhurst, New Jersey
Creator and Trademark Holder 2002 – 2015
Built an internet concept from scratch by identifying a niche market, developing a product, and consecutively launching a successful business model. Expanded the business to over 120 locations nationwide by propelling dozens of #1 generic keyword results on Google and Yahoo. Achievements
Featured in Forbes Home Business magazine (Dec. 2005) as one of 100 best Home Based Businesses in the country.
ADP / Broadridge Financial Jersey City, NJ
Director SEO / SEM Internet Analyst 2013 – 2017
Developed and implemented interactive marketing strategies that improved search engine performance, attracted users to websites, and drove growth, resulting in annual traffic increases of an average of 26% year over year. Analyzed data to identify trends, generate reports, and adjust campaigns as necessary to produce the most optimal ROI.
Collaborated with internal teams to enhance design, usability, content, and conversion points of websites and web properties.
Managed social media campaigns and day-to-day activities. Senior Technical Analyst / Intranet Manager 2011 – 2013 Senior Technical Trainer / Project Manager 2007 – 2011 Director Technical Communications 2002 – 2007
NetNutri.com West New York, New Jersey
Director of Internet Marketing (Consultant) 2008 – 2012 Oversaw an SEO team of writers, programmers, and graphics personnel, providing tactical leadership in growing the business. Managed a PPC Campaign on Google / Yahoo with a budget of 2.5 million annually.
Developed a marketing strategy for organic search engine optimization for targeted products.
Radiant Technologies
Internet Marketing Technical Advisor 2007 – 2011 Developer of a Search Engine Optimization revenue sharing program initiated in December 2007 that offered SEO services to retail clients.
» Active memberships with SEMRush,
SEMRush, Trellian and AMZScout
» Member for Society of Technical
Communications
» Moderator for SEO Forums
seochat.com and SEMPO.org
» Chubb Institute of Technology Honors
Alumni Association, Jersey City, NJF
// CERTIFICATIONS
» Google Ad Words and Analytics:
Certified professional
» Google certified Beta-tester for the
Google Search appliance
» Yahoo Search Marketing: Advanced
certification
» Microsoft certified representative and
presenter for Office Suite and core
OS technologies
» Certified professional Facebook
Business Manager
» Certificate holder for Instagram,
Messenger, and WhatsApp
advertising
» Amazon Certified professional
» Merchant Center Certified Shopping
ads/promotions
// WEB MARKETING SKILLS
» Amazon Seller Central Amazon
Advertising, Amazon Brand
Registry expert
» Woo Commerce, Shopify, Word
press platforms
» SEMRush, Ahrefs, Hubspot, Spyfu
and MOZpro SEO tools
» Ad Words analysis, setup,
optimize, PPC campaign
management
» Advanced Audience Building /
Display Retargeting