OBJECTIVE: Project/Account Manager, Marketing – Heart and Stroke Foundation of Canada

HIGHLIGHTS OF RELEVANT QUALIFICATIONS

MBA in Marketing, Certificate in Marketing -Digital Engagement.

Over 10 years of Brand & Marketing Management expertise working multidisciplinary teams, delivering top quality results within time lead-times.

Responsible for P&L Statement down to Marketing Contribution; ROI Analysis prior launch a campaign. SWOT Analyze, and work collaborative with other units, to engage them in early stages. Experience in Large & small sale projects.

End-Result oriented in a marketing approach // A results-driven performance marketing approach in CPG and Financial sectors.

Robust expertise project management skills, processes layouts, strong negotiation skills.

Advance in MS Office Suite, and SharePoint. Google Ads Data Analysis, analysis on channels with best performances.

Outstanding analytical abilities on interpreting market & consumer trends from market research insights.

Outstanding communication skills, both written and oral; feels comfortable presenting to small & large audiences; intermediate level in French, fluently in Spanish

Worked effectively with matrixed cross-functional teams in order to leverage individual strengths, and contribute to overall product, brand, and corporate success.

Multitasking abilities, logical-problem solver, and with a clear understanding of the hierarchy prioritization.

EDUCATION & PROFESSIONAL DEVELOPMENT

Marketing – Digital Engagement, Centennial College

MBA Essentials for Managers, Rotman School of Management

Master in Business Administration in Marketing, “Andres Bello” University

Marketing Specialist College, Toronto Metropolitan University

CERTIFICATES / REWARDS

Essence in Digital Marketing, Google Activate & IAB

Google Ads, Google Academy for Ads

Advance Google Analytics, Google Analytics

Platinum Power of You Award, Procter & Gamble

WORK HISTORY

Self Employed January 2023 - Present

Chocolatier (Chocol’Art) & Marketing

BTB & BTC processing and elaborating chocolate truffles and pieces upon customized requests. Provide Marketing support, Branding and Marketing Plans, locally and overseas (mainly in Latin America).

TD Bank (Adecco) October2022 – January 2023

Liability Services – Operation Officer II

Process Liability cases, provide support, and actions

Whirlpool Central Advisor (Acosta) October 2021 – September 2022

Provided Whirlpool’s key retail customer by providing support with their Central Website.

Gatestone November 2017 – July 2018

Customer Care Agent for Bank of America

Key Responsibilities: Inbound & Outbound collection in the bilingual Unit. Offer to Cardholders affordable payment options, based on their needs and capabilities. Collection, and Account Maintenance.

Chocol’Art Ltd. September 2013 – November 2017

Retail Owner & Chocolatier

Key Responsibilities: Launched and managed an artisan chocolate shop, confectionary related products, and coffee line of product; under the umbrella brand of Chocol’Art. Designed operations from E2E: R&D, market research, vendor’s selection, manufacturing processes, customer service, marketing. Digital marketing (website, Facebook, Instagram, Twitter, Pinterest, e-mails). Maintain company’s website, developed, and synchronized digital ads and campaigns for social media platforms: Facebook, Twitter, Instagram, Pinterest, and Google My Business (SEO).

Procter & Gamble March 2007 – July 2013

Category Specialist in Marketing

Key Responsibilities: Focused on all aspects of a Brand Management, including communications to consumers, Single-point-of-contact for Fabric Care business partners (Original Equipment Manufacturers), and execution of successful marketing programs: sampling (1-Use and extended), couponing, e-coupon. Responsible for leading P&G projects including: globalization of Ivory Snow Baby-Care detergent brand, and line-extension for High-Efficiency (HE) liquid detergents, in Canada. Ensured that strict budgets are met 100% of the time (controllable spending - $1.5 MM).

Key Achievements: Accomplished 17 million impacts by leveraging partnerships with OEM’s – Whirlpool, Electrolux, Mabe GE, and LG. Attained over 25 million impacts through couponing with a redemption rate of 0.3%. Utilized Direct-to-Consumer approach, achieved 8% redemption. Promoted 200,000 samples annually, of Ivory Snow, with a conversion rate of 2.1%.

VOLUNTEERING

Business & Start-Up Coach at Rise Asset Development from University of Toronto - Since 2015

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