Target Job Title: Account Executive

Strategic Visionary and High-Impact Consultant with 8+ years of experience in revolutionizing B2B sales, orchestrating transformative client and organizational initiatives, and fostering partnerships for exponential growth. Proven excellence in leading mid-market and enterprise accounts to exceed revenue targets and employ digital advertising solutions. Developed scalable onboarding programs and led expansion across Fortune 200 organizations including DISH, Comcast, and ESPN. Leveraged advanced data analytics tools like Tableau and Siebel to optimize revenue in challenging market landscapes. Adept at defining content adoption metrics, crafting sales enablement programs, and aligning cross-functional teams to enhance sales performance and drive revenue growth. Recognized for spearheading impactful sales management best practices, including business management and developmental coaching. Skilled in delivering engaging virtual/in-person learning experiences for customer-facing roles, ensuring sustained success in dynamic business environments.

Core Competencies

Sales Methodology & Process

Project Management Lifecycle

Performance Metrics Tracking

Client Success & Onboarding

Account Management

Strategic Planning & Execution

Data Analytics & Visualization

Social Media Marketing

Customer Satisfaction & Retention

Notable Accomplishments

Accomplished perfect NPS score of 100 for both BASE Camp and BEST focused on facilitating best practices, and received high praise, including a testimonial from Andrew Hirko, a Sling TV manager, who labeled it the best class in his 8 years at DISH.

Raised sales performance for a small business in PA during the Bloomsburg Fair, delivering consultation and sales training that resulted in a significant year over year sales growth of 65%.

Orchestrated in-person sales training and on-site support for a small business at the Erie County Fair in NY, exceeding their sales target by achieving 162% to goal, contributing to a considerable revenue boost.

Spearheaded training initiatives for NPS, a call center in Indianapolis, growing from under 850 activations in January to over 2K activations in May, representing a monthly sales increase of approximately 50-60%.

Partnered with retailers like Vital Link and A1 Satellite, achieving unprecedented Facebook video success, including over 1000 views in 24 hours and successful ad campaigns while advising on boosting ads for thousands of impressions and increased engagement.

Gained the accolade of the highest-rated presenter at DISH's annual conference, Team Summit, attended by an impressive audience of over 3,500 sales partners, vendors, and internal employees, garnering positive feedback from participants in the sessions.

Organized and supervised "Maximizing Sales in a Competitive Market" training for ViaSat, a national sales partner, resulting in a historic increase in DISH sales on a Tuesday, with 5-star feedback from Bill Saba of the Alliance Group.

Addressed IBEX's need for sales revitalization by conducting several skill drill sessions and focusing on customer scenarios, realizing a 90% month over month growth in sales from December to January.

Served as an account executive, consistently ranked #1 in orders, queue calls, and account activities for 6 months, acquiring hundreds of thousands of dollars in DISH equipment orders monthly.

Professional Experience

Strategic Consultant & National Sales Trainer DISH, Atlanta, GA Nov 2016 – Dec 2023

Exceeded 50% monthly sales growth, introduced new digital advertising solutions like Facebook Ads, and entreated follow-up training for content creation with local brick-and-mortar businesses, national accounts, and emerging mid-market accounts.

Boosted project efficiency by adopting monitoring mechanisms and methodologies while integrating Gantt charts to delineate timelines, maintain logs for risk and change management, formulate action plans, and apply new model to optimize workflow.

Optimized online presence for emerging accounts by increasing social media and website traffic by more than 50% month over month through organic Facebook tactics, social media contests, and optimization of online listings like Yelp and Google.

Planned L&D initiatives for DISH's indirect sales channels, encompassing national sales partners and authorized retailers, focusing on improving training experiences for new hires and ongoing programs via on-demand catalog content and facilitator-led sessions.

Led project management lifecycle employing PMO/Kanban methodologies with national and mid market clients.

Introduced an innovative approach by incorporating Survey Gizmo and Google Forms to systematically acquire and assess learners' knowledge, providing valuable feedback for managers and contributing to continuous learning and enhancement initiatives.

Propelled ROI, inaugurated new storefronts and diversified market presence into product categories in collaboration with the spectrum of clients, spanning small businesses, national sales partners, call centers, wireless stores, and in-home service technicians.

Guided internal teams through professional development courses centered on refining facilitation and presentation skills, adult learning theory, cultivation of emotional intelligence, and adept utilization of Google Workspace collaboration tools.

Crafted broad onboarding training strategies for new hires, fostered integration into the organizational framework, and shared constructive feedback with hiring managers to continue learning initiatives and add in tailored plans.

Enhanced small to medium-sized enterprises' proficiency in sales enablement, competitive analysis, localized marketing strategies, and inclusive product knowledge by merging virtual, in-person, and on-demand training initiatives.

Delivered training sessions in 1-on-1 sessions, regional events, and national conferences, engaging audiences exceeding 100 attendees.

Heightened 200% of retailers' social media metrics compared to the previous three months by handling training for 7 national trainers.

Account Executive DISH, Atlanta, GA May 2015 – Oct 2016

Directed sustained expansion of client accounts, playing a pivotal role in marketing initiatives, expertly managing inventory to optimize stock levels, and nurturing an in-depth understanding of diverse product lines to enhance informed decision-making and client engagement.

Executed analysis of market dynamics and current consumer trends, conveying clients’ valuable insights for making well-informed, data-driven decisions and enabling accurate sales forecasting.

Masterminded tasks from the initial documentation phase to support platform familiarization and onboarding of new points of sale for a better integration experience through tailored coaching for business owners and administrators.

Regulated business operations through account activity, analyzed sales performance, and closely tracked product inventory levels while applying Oracle, Siebel, and Tableau capabilities.

Achieved a 60% monthly increase in clients' sales after coaching organizations’ sales leadership on maximizing sales in a competitive market and creating customized objection-handling strategies.

CAA Football Intern Creative Artists Agency (CAA), Nashville, TN Feb 2014 – May 2014

Supported NFL agents Tom Condon and R.J. Gonser, accelerating operational efficiency, and enabling effective communication.

Performed research endeavors to address internal inquiries from existing and potential NFL clients, indicating a commitment to providing detailed and insightful information tailored to the specific clientele needs.

Developed customized promotional content and sales presentations designed explicitly for prominent clientele, such as Matt Ryan and J.J. Watt, aimed to secure sponsorship deals and endorsements.

Managed the Twitter and Instagram accounts for CAA football, increasing social media presence.

Ensured efficient procedural workflow by overseeing the organization of promotional remuneration and sensitive documentation.

Corporate Communication Intern ESPN, Bristol, CT June 2013 – Aug 2013

Administered public relations tasks for ESPN's high school and college football coverage, Sunday Night Baseball, NFL, and ESPN Audio, including producing press releases, chronology documents, and mid-week releases.

Engaged in regular content updates for multiple platforms: ESPN Front Row, corporate blog, and ESPN's intranet (In the Know).

Generated detailed press releases for various events, including daily programming and prestigious award shows such as ESPYS, "His & Hers," and "NFL Insiders," assuring effective communication of critical information to media and the public.

Contributed valuable support for both consumer and internal communications through adept management of listings, timely response to viewer inquiries, and efficient oversight of multimedia content.

Assisted in the change and execution of corporate communication strategies, including drafting press releases, managing core communications, and supporting multimedia content creation.

Marketing Coordinator The Red & Black, Athens, GA Feb 2013 – May 2013

Educated dynamic stream of new leads and potential advertising prospects within Athens, GA, demonstrating a proficient knack for identifying and nurturing clients in the local market.

Steered strategic counsel to organizations, offering advice on innovative marketing strategies, effecting impactful social media promotions, and obtaining prominent placements in diverse publications, underscoring proficiency in navigating multifaceted marketing landscapes.

Aided seamless completion of newspaper advertising campaigns while maintaining proactive communication and follow-up with established businesses, confirming continuous engagement, and staying abreast of any modifications or updates.

Promoted business placements in newspapers, applications, and University of Georgia orientation guides through enhancing SEO.

Licences & Certifications

Certificate in Data Analysis

Google, Remote 2023

Completed eight courses and used BigQuery, SQL, R Studio, Tableau, and Excel to clean, analyze, and visualize data.

Management Leadership for Tomorrow

Career Preparation Fellow, New York, NY 2013

Selected from a nationwide pool of candidates for an 18-month, intensive career-development program.

Completed monthly assignments focused on analytical thinking, skill assessment, action planning, and business communication.

Participated in quarterly seminars hosted by firms such as General Mills, Deloitte Consulting, Google, and Disney.

Harvard - Summer Venture in Management

SVMP Participant, Cambridge, MA 2013

Selected for a class of 80 from a nationwide pool for a week-long program of MBA replicated classes.

Led and contributed to a case study team through analyses of 12 Harvard Business School cases.

Completed 15 Harvard Business School class sessions.

Education

B.S.E.D of Sports Management and A.B.J of Public Relations, University of Georgia – Athens, GA 2013

Leadership & Community Involvement

President, Professional Entertainment & Sports Association, University of Georgia

Technical Skills

Microsoft Office Suite (Word, Excel, PowerPoint), Tableau, Siebel, R Studio

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