Meagan Clarkson

Valparaiso, IN ***** • ad2j8w@r.postjobfree.com • +1-219-***-****

Professional Summary

In addition to my five years of management experience, I have seven years of experience in digital marketing and public relations. Planning, executing, and optimizing online marketing strategies and campaigns are my main focuses. To promote products, I use a variety of digital marketing strategies, writing techniques and track campaigns proactively to achieve success. It would be fair to describe me as calm, collected, and analytical when under high pressure. Skills

Business Planning, Project Management, Campaign Planning, Crisis and Communications Management, Market Analysis, Web Traffic, PR Events, Analytics and SEO, Brand Positioning, Direct Email Campaigns, Reputation Management, Customer Retention Strategies, Marketo, Sprout Social, Hootsuite, Adobe Creative Cloud, Microsoft Suite, Salesforce, HubSpot and Time Management. Experience

Marketing and Public Relations Specialist (February 2016- Present) Fervente • USA (Contract and Industry Based)

● I identify and research appropriate marketing channels and targeted audiences for campaigns.

● Develop campaigns and specific marketing strategies for B2B and B2C clients.

● Coordinate with social media, public relations, and other teams to execute product introductions.

● Write engaging and successful marketing, advertising, and website copy.

● Conduct research to analyze customers' behavior, preferences, and purchasing habits + more.. Digital Marketing and Communications Manager (September 2022- March 2023) Tradebe • Chicago, IL (Full- Time Contract)

● Executed digital e-commerce marketing strategy, SEO and SEM, and social media content.

● Managed B2B marketing campaigns to cultivate brand awareness and drive website traffic.

● Collaborated with internal departments to build digital experiences and achieve marketing goals.

● Monitored and optimized advertising campaigns using Google, Facebook, HubSpot, and LinkedIn analytics.

● Measured and reported the performance of all digital marketing campaigns, and assessed against ROI and KPIs. Marketing Director (June 2021 - September 2022)

Ivy Tech Community College • Valparaiso, IN (Full-Time Contract)

● Evaluated marketing strategies based on knowledge of establishment objectives, market characteristics, and cost factors.

● Devised marketing plans using digital strategies, print advertising, and word-of-mouth tactics.

● Organized and executed robust, creative experiential marketing events.

● Coordinated with the creative team to generate dynamic marketing content and communication tools for promotional campaigns.

● Managed annual marketing budget above $120,000.

Event Sales and Marketing Consultant (July 2019 - June 2021) White Lodging Services • Cedar Lake, IN (Full-Time)

● Helped clients navigate choices between services with support for questions such as terms, pricing, and availability.

● Achieved monthly sales goals by promoting product benefits and enrolling new clients.

● Assessed client needs to determine and suggest relevant product solutions in alignment with client budgets and schedules.

● Connected clients with services based on individual needs and vendor capabilities. Additional Experience

Media Relations (2020)

Chicago White Sox

In 2020, I was fortunate to be a part of the Chicago White Sox Media Relations team to understand the fundamentals of sports campaigns and working with reporters, seeing game day and post game production in handling press releases, interviews, and promoting the Chicago White Sox Team through media coverage and customer relations.

Global Production Marketing Coordinator (USA) (2018-2020) Venture USA

In this two year project, I managed research based marketing materials to pitch to local Italian wineries and food companies in regard to their product and how it would translate into sales. I was also responsible for collecting and analyzing data to determine product preferences, demographics, and trends. Additionally, I monitored the competitive landscape to identify new opportunities and trends. I also worked closely with the sales team to develop marketing strategies to maximize sales and network with food and wine vendors. Education

Indiana University

B.A. Communication - Business Administration Minor

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