RAGUNATH SHANMUGAM

Digital Marketing Specialist Expert in SEO, Content Creation & Social Media Strategy

Mobile: +91-866**-***** / +91-801**-***** E-Mail: ad2isp@r.postjobfree.com

LinkedIn Id: https://www.linkedin.com/in/ragunath-shan96 Skype: Please Provide

Digital Marketing Specialist with extensive experience in content creation and social media strategy, seeking an opportunity to leverage expertise in driving engagement and optimizing online brand presence in a dynamic Canadian market setting.

PROFESSIONAL SUMMARY

Data-driven Digital Marketing Specialist with 5 years of extensive experience crafting and managing impactful content and campaigns.

Proven expertise in driving traffic and elevating audience engagement across key platforms: Facebook, Instagram, YouTube, and LinkedIn.

Strong proficiency in SEO, ensuring content visibility and organic growth.

Passionate about content creation and marketing, always updated with the latest trends and best practices.

Track record in brand and product marketing, achieving tangible audience reach and conversion results.

Demonstrated success in diverse settings, from e-commerce giants like Amazon to education platforms like BYJU's.

Skilled in telephonic sales, business development, and customer service, showcasing versatility in roles and responsibilities.

CAREER EXPERIENCE

Content Writer

Zoho, Chennai, Tamilnadu Mar 2022 – Present

Provide Job Responsibilities

Senior Content Writer

Classic Polo, Tirupur, Tamilnadu March 2021 – Feb 2022

Led brand and product marketing initiatives.

Executed social media marketing campaigns on platforms like Facebook, Instagram, and Twitter.

Employed SEO best practices to optimise content and increase organic traffic.

Spearheaded copywriting projects and crafted content for blogs, email campaigns, marketing videos, and the website.

Digital Marketing Manager

Covai Sprouts Technologies, Coimbatore, Tamilnadu February 2019 - January 2021

Oversaw social media marketing strategies across platforms, including Facebook, Instagram, and Twitter.

Implemented SEO techniques for website optimisation and higher search engine rankings.

Produced and reviewed copy for various marketing channels.

Developed and managed content for blogs, email campaigns, and the company website.

Customer Service Associate

Amazon, Coimbatore, Tamilnadu November 2017 - December 2018

Achieved certification in Break Adherence.

Supported international customers through email and chat, ensuring high satisfaction rates and efficiently resolving queries.

Business Development Associate

BYJU's - The Learning App, Coimbatore, Tamilnadu January 2017 - September 2017

AREA OF EXPERTISE

Google Analytics Google Search Console SEO - On-page Optimization SEO - Off-page Optimization Content Management Systems (CMS) Social Media Marketing Email Marketing Paid Advertising

Content Creation Keyword Research Ads Manager WordPress Shopify HubSpot SEMrush Ahrefs Hunter.io Canva Rive MS Office Suite

EDUCATION

PGDBM - MM NMIMS, NGASCE, Mumbai, India 2020 - 2022 GPA: 7

M. Sc Applied Psychology BHARATHIAR UNIVERSITY, Coimbatore, India 2018 - 2020 GPA: 7.2

Electronics & Communication Engineering KALAIGNAR KARUNANIDHI INSTITUTE OF TECHNOLOGY, Coimbatore, India 2013 - 2017 GPA: 6.67

CERTIFICATION

Google Digital Garage

Google Ads Search

Google Ads Display

Fundamentals of Digital Marketing

Content, advertising, and social IMC

Appin Technology Lab

Information Security and Internet Security

PERSONAL INFORMATION

Date of Birth: Please Provide

Languages: Please Provide Current Location: Please Provide Passport No: Please Provide Nationality: INDIAN

Managed telephonic sales through outbound calls, converting prospects to active users.

Participated in various marketing activities to promote the app and boost user acquisition.

FREELANCE EXPERIENCE

Digital Marketing Specialist

Zucca Pizzeria

Executed social media marketing campaigns on Facebook and Instagram.

Crafted engaging content for ads, email campaigns, marketing videos, and web pages.

Successfully managed influencer marketing strategies to amplify brand presence and reach.

Digital Marketing & Brand Strategist

GK Fit

Directed brand marketing initiatives to enhance brand recognition and loyalty.

Led social media marketing campaigns across major platforms: Facebook, Instagram, and Twitter.

Applied SEO best practices to optimise content for search engines.

Designed and implemented PPC marketing campaigns to drive traffic and conversions.

Produced and reviewed copy for diverse marketing channels.

Developed content for blogs, ads, marketing videos, and web pages.

Leveraged influencer marketing to extend brand reach and engagement.

Content & SEO Strategist

SlickPOS

Optimised content using SEO best practices, ensuring higher visibility and organic traffic.

Authored and managed content for blogs, email campaigns, and the company's web page.

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