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John R. Miewald

P 619-***-****

E ad2ii3@r.postjobfree.com

https://www.linkedin.com/in/johnmiewald/

Strategic and results-driven Marketing and PR manager with over 20 years of experience. Proven track record in leading and managing high-performing marketing teams to significantly increase brand awareness and drive sales growth.

EXPERIENCE

6/2023 to 10/2023

Marketing Manager, TNT Design & Build

Carlsbad, CA

• Managed and executed marketing campaigns across multiple channels, including Google AdWords, Meta Ads, print advertising, movie theater advertising, local school banner advertisements, video creation and editing, social media marketing including Facebook and Instagram, and direct mail advertising.

• Collaborated with TNT leadership to maximize opportunities for recruitment and cultivation.

• Increased website traffic and conversions by more than 25% through SEO/SEM, social media, blog, email marketing, and content strategy.

• Utilized Adobe Creative Cloud applications to execute campaign best practices.

• Designed and created marketing materials, including print and digital ads, social media graphics, and video content.

• Analyzed campaign performance and made data-driven decisions to optimize future digital advertising campaigns.

10/2022 to 5/2023

Content Marketing Manager, Telcloud Systems

San Diego, CA

• Managed content strategy for rapidly growing white label telecommunications company.

• Developed telecommunications training materials and digital assets for Verizon Wireless, AT&T, and Trump International, among other organizations.

• Helped develop overall user acquisition roadmap and manage marketing budget.

• Partnered with stakeholders from Product Development, Operations, Engineering, Sales, and Marketing to achieve business goals.

• Lead meetings and projects with subject matter experts.

• Created processes to review and maintain content accuracy.

• Organized product content into searchable Elevio database for both internal and external use. 08/2014 to 10/2022

Global Public Relations & Marketing Manager, SMAC Moving Coil Actuators Carlsbad, CA

• Grew overall company revenue from sales by 300% in the first three years of employment.

• Directed the launch of 12 new product lines, with total annual revenue of $30 Million.

• Tripled website traffic in 90 days through a combination of PR, SEO, and content creation.

• Developed and implemented cohesive B2B (ABM) marketing plans to increase brand awareness and sales based on data analytics.

• Proficient in planning and executing diverse experiential marketing initiatives, including factory tours, live product demonstrations, and immersive augmented reality experiences.

• Created and distributed press releases to major media outlets to maximize company exposure and establish the manufacturer as a thought-leader.

• Served as the first contact person for all media queries. 2

• Generated and maintained positive relationships with editors, writers, and other media personalities.

• Wrote editorials and contributed to influential publications, magazines, and websites to build company brand.

• Implemented and monitored Google Analytics for opportunities, trends, and potential threats.

• Designed social media content and managed social media accounts via marketing automation platforms.

08/2014 to 10/2022

Public Relations & Marketing Manager, Shimbashi Izakaya Del Mar, CA

• Devised alternative revenue opportunities as well as advertisements and PR throughout the lockdowns that kept the restaurant profitable when many of our competitors shutdown.

• Upgraded Shimbashi’s image online with a new WordPress website, resulting in record- breaking reservations.

• Successfully utilized influencer marketing to maintain constant public awareness.

• Note: Shimbashi Izakaya and SMAC Moving Coil Actuators have the same owner. 03/2010 to 09/2013

Marketing and Public Relations Manager, Pathway Innovations and Technologies, Inc. San Diego, CA

• Featured our product, the HoverCam Mini, in USAToday resulting in over 100,000 web hits in one day.

• Won the Design & Engineering Showcase Award at CES, Las Vegas, 2021.

• Named one of Inc. 500 Fastest Growing Companies in 2013.

• Negotiated with distributors and resellers to maximize mutual profit.

• Developed global strategy for new product launches. EDUCATION & CERTIFICATIONS

• Bachelor of Arts, Major: Classics; Minor: Film Studies, USC, Los Angeles, CA, 1994

• Google AdWords Certification, 2013

• Social Media Certification, Hootsuite University, 2013

• Levering Social Media Certification, University of California – San Diego, 2013

• Event Planning Foundations, LinkedIn, 2018

• B2B Marketing Foundations, LinkedIn, 2018

• Motivating and Engaging Employees, LinkedIn, 2022

• Leading a Marketing Team, LinkedIn, 2022

• Project Management Skills for Leaders, LinkedIn, 2022

• YouTube Ads Certification, Google Coursework, 2022

• SalesForce for Sales Managers, LinkedIn, 2023

• Hubspot Inbound Marketing Certification, Hubspot, 2023 PUBLISHED WORK

• “Dream of the Wolfman”, August 2021, Novel

• Interviewed on "Money Radio Network" regarding American Manufacturing trends.

• “Savvy Sushi”, Winter 2015, FINE Magazine

References

• Thomas Handell, Mentor // ad2ii3@r.postjobfree.com // 760-***-****

• Christopher Radcliffe, W.M., Novus Veteris // ad2ii3@r.postjobfree.com // 760-***-****

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