Social Media Employee Communications

Katrina Rodriguez

************@********.*** 510-***-**** San Ramon, CA www.linkedin.com/in/katrina-rodriguez- WORK EXPERIENCE

Anaplan San Francisco, CA

Employee Communications Associate May 2022 – June 2023

● Create and implement internal employee communications content to actively engage global audiences.

● Design and create weekly communications and web assets for HR functions and stakeholders including global rewards, learning & development, diversity & inclusion, and leadership capability.

● Lead engagement strategies and craft story topics to effectively influence, inform, and inspire internal audiences while executing the company’s strategy to foster a stronger and more inclusive culture. COOP Careers San Francisco, CA

Recruiting Specialist March 2022 – February 2023

● Implemented processes to improve recruiting practices to source over 400+ students and convert qualified, pipeline candidates using an ATS within Salesforce.

● Leveraged Linkedin Recruiter to creatively source talent by achieving a minimum of 1,200+ outreach emails to eligible candidates with a goal to increase the racial diversity of candidates by 30%.

● Facilitated weekly interviews and informational sessions for candidates of interest, managed applicant pipeline, and organized candidate documents.

GROW Design & Development Sacramento, CA

Social Media Marketing Specialist May 2021– April 2022

● Managed 18 client social media accounts by leveraging Meta Business Suite to coordinate intense volumes of content, which resulted in a total of 9,000+ follower growth.

● Collaborated with cross-functional teams to analyze marketing solutions in weekly meetings and strategized content to launch monthly campaigns for 15+ stakeholders to improve KPIs with 100+ posts per week. UC Berkeley Central Human Resources Berkeley, CA

Administrative Assistant January 2020 – May 2020

● Evaluated 10+ legal documents daily, ensuring accuracy and organization for litigation, accelerating case flow productivity by 20%.

● Guided more than 15 clients per day through high-stress situations by providing emotional support and communicating de-escalating resolutions, increasing customer satisfaction.

● Created 25 profiles and appointments weekly for students and staff, supporting HR process improvement. EDUCATION

University of California, Berkeley Berkeley, CA

Bachelor of Arts: Sociology (GPA: 3.6/4.00)

COOP Careers San Francisco, CA

Digital Marketing Apprentice

LEADERSHIP EXPERIENCE

COOP Careers San Francisco, CA

Team Lead: Marketing campaign February 2021 – July 2021

● Selected as Team Lead for a group of 4 to launch a Paid Social Ads campaign based on awareness, sales, and educating a small business client on Google Ad’s user interface to identify goals at the Marketing Funnel. DREAMERs/DACA Club Sierra College, CA

Co-Founder January 2018 – August 2018

● Co-organized a club to ensure undocumented communities had access to safe spaces and “Know Your Rights” events with 60+ attendees resulting in communal knowledge of immigrants’ rights. SKILLS AND INTERESTS

Skills: Microsoft Office, Google Analytics, Hootsuite, Salesforce, Linkedin Recruiter, community outreach Interests: Community activism, restorative justice, solo traveling, cooking, reading, weight lifting, soccer

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