MICHAEL MCGUE

NYC - ad2ibi@r.postjobfree.com - 203-***-****

Integrated Marketing Director and Producer with 12 years of experience directing guidepost product and marketing strategies that define core purpose, ignite audiences, and shape critical conversations for some of the most recognized brands in the world. An expert relationship builder and project manager, fostering global teams through the ideation, build, and launch of dynamic products and GTM campaigns. Developing teams and executing strategies to release product and brand experiences that impact culture, connect with consumers, and win awards. Experience

INDEPENDENT MARKETING CONSULTANT 10/2022 - Present

● Leveraging my experience across various luxury verticals, I help small to large scale lifestyle, hospitality, and spirits brands navigate the dynamic landscape of digital and brand marketing by developing creative strategies to elevate brand presence and drive engagement.

LAFORCE - NYC 06/2021 - 10/2022

Director, Digital Content + Strategy

● Recruited into digital brand, marketing, and communications agency to lead client stakeholders and internal teams across the Moët Hennessy portfolio, including Moët & Chandon, Veuve Clicquot, Chandon, Krug, Ruinart, and La Grande Dame.

● Directed brand strategy, digital content, web development for portfolio and masterbrand annual campaigns and tentpole activations; teamed with U.S. and global Communications and Brand Experience leadership at Moet Hennessy to launch ideation and establish KPIs.

● Managed team of 4 senior managers (Creative, Digital, Social, Community) through strategic plans for social, paid media, web, influencer and creator, CRM email and newsletter, ecomm, events; led the onboard and matrixed workstreams of 10 partner production and creative agencies.

● Ran strategy across 5 initiatives to launch Moët & Chandon as official NBA and WNBA partner; orchestrated GTM planning, mapping out All Star, Finals, and master brand campaigns with client teams, players, production, and experiential agencies.

● Worked directly with Veuve Clicquot’s U.S. Marketing, Brand, Product, and Web Development teams to establish audience personas and define UX strategy; acted as project manager and user experience lead to support product/website releases for campaigns.

● Produced annual Veuve Clicquot Polo Classic strategy and experiential activation in Los Angeles; directed $400k budget in partnership with client leadership and built talent programming with Charlize Theron’s agency team; oversaw pre-production strategy and all cross functional workflows. HOTEL CREDITS (formerly Porter & Sail) - NYC 10/2020 - 04/2021 Interim Director, Digital Marketing & Content

● Engaged on 6-month contract by former Marriott supervisor (Global Director of Experiential Marketing), tasked to lead urgent mid-pandemic product rebrand and product transformation of Porter & Sail into Hotel Credits.co to attract new institutional capital.

● Spearheaded brand’s new visual identity, development, and GTM plans with Technology, Product, User Experience, and Marketing leads; fostered strategic ideation, then managed web development punchlists and content production.

● Reimagined consumer journey, personas, and user experience, driving new visits and time spent on page by 65%, following initial release; delivered the highest conversion and most diverse sampling results.

● Oversaw relationships with 50+ hotel partner marketing teams including Santa Monica Proper, The Beekman, Hotel Esencia, and more, leading paid advertising strategy with agency team. MARRIOTT - NYC 04/2016 - 10/2020

Senior Manager, Global Digital & Social (12/2016 – 10/2020) Global Social Media Strategist (04/2016 – 12/2016)

● Hired through Starwood acquisition in first months in role as one of only 20% of employees retained in transition; promoted in 8 months to lead global strategy; nominated as Marriott’s Global Marketer of the Year (2017).

● Spearheaded 20+ masterbrand and annual campaigns, defining planning for Marriott’s holistic digital ecosystem and releasing of brand websites; drove data-centric UX and audience approach to reach KPIs and quarterly sales.

● Created The Luxury Collection’s new website in partnership with Director of Brand Product and Web Development team, which helped launch the rebuild, rebrand, and streamline of all 30 brand websites, completing the digital merge of Marriott x Starwood; facilitated web deployment, user experience, content, and engineer/product management.

● Developed bespoke and integrated global marketing strategy and content execution for luxury brands portfolio; partnered with internal Creative, Web Development, PR, and 4 external agency teams to produce global GTMs, brand activations, and partnerships.

● Awarded 2020 Shorty Award for Comedy with W Hotels’ Room Service Mukbang, HSMAI Gold and BizBash’s 2020 Best Event of the Decade for Wake Up Call Music Festival in Dubai, and 2018 HSMAI Adrian Award for both Marriott’s Luxury Brands Halo Tour and JW Marriott x Food & Wine Festival in Venice.

● Ran digital integration and experiential opening for JW Marriott Nashville in partnership with Reese Witherspoon x Country Music Awards; created 360 campaigns for W Hotels’ FUEL Weekends in Koh Samui, Dubai, Costa Rica, Muscat and the Destination Discoveries series with The Luxury Collection in India, Peru, Thailand. COMPLIANCE WEEK - Boston 11/2013 - 04/2016

Integrated Marketing Manager

● Created and produced partnerships with teams at Accenture, Wolters Klower, CohnReznick, Workiva, and more; launched sponsor-driven conferences, events, workshops, digital/social content, and promotions.

● Directed vendor teams and production logistics, managing contract negotiations and budgets; developed scopes, content strategy with partner stakeholders, content execution and internal team workstreams, KPIs, and pre- and post-event reporting; served as liaison for Sales, Editorial, and Partnership teams. THE BOSTONIAN - Boston 10/2012 - 11/2013

Marketing Manager (02/2013 – 11/2013)

Sales & Marketing Coordinator (10/2012 – 02/2013)

● Promoted to lead marketing and production for corporate events at mid-tier luxury hotel; worked with client teams at Santander, WilmerHale, and more to create corporate programs; also ran social and PR strategies. THE CHAPTER MEDIA - NYC 05/2010 - 09/2012

Production Assistant

● Worked on cross-media production teams for brand marketing, commercial, print, editorial content development; handled location scouting, casting, budgeting, on-set management, and hiring of content teams and vendors. Education

UNIVERSITY OF MASSACHUSETTS - Boston 12/2009

B.S. Business Management

Certifications: Program Management (Google Certificate) 2022, Project Management (Google Certificate) 2022

Contact this candidate