Andrea Sanderlin

● 516-***-**** ● ad2i6y@r.postjobfree.com ●www.linkedin.com/in/andreasanderlin

●www.andreasanderlin/myportfolio.com ●www.instagram.com/clothandtrim ●www.instagram.com/shein_x_nyc/

Design Director, R Brand, New York (start up)

2022-2023

Web based start up launching 22 private label brands. Oversee the development process and merchandising from concept through production. Continually collaborate with cross functional teams. Develop and maintain consistent brand aesthetic for each individual line.

·Design, styling, construction, production, marketing, copy, trend, fabric, pattern, and color development

·Costing, Adobe Creative Suite, Illustrator, Photoshop, Microsoft Office

·Communications, style guides, brand profiles, collaboration with key partners

·Photo shoots, model selection

·Extensive vendor and mill communication, approvals, technical drawings, garment construction, tech packages

·Market research, competitive shop analysis, mood boards

·Mentor, develop design team

Capsule Collection, Shein, New York (contract)

2021-2022

Shein X NYC. Design from concept through production, merchandising, tech packs, fits, fabric, trim, approvals

·Ladies Fast Fashion capsule collection

·Adobe Creative Suite, Adobe Illustrator

·Photo shoot styling, social media

Design Consultant, Livinguard, New York (contract)

2020-2022

Design from concept through production, trend and color forecasting, market research, merchandising, tech packs, fits, fabric, trim, pattern, labels and packaging development.

·Ladies, Mens, Plus apparel and accessories

·Design, styling, construction, production, marketing, copy, trend, fabric, pattern, and color development

·Costing, Adobe Creative Suite, Adobe Fresco Sketch App, Illustrator, Photoshop, Microsoft Office

·Communications, style guides, collaboration with key partners

Director of Design and Merchandising, Cloth & Trim, New York (start up)

2018 – 2019

Social media-based startup Contemporary lifestyle collection. Responsible for all categories of design, merchandising, styling, fit, production, pattern/fabric/trend direction, copy writing and brand aesthetic.

·Head-to-toe design and merchandising by collection for all categories, including denim, cut/sew knits, active, lounge, sweaters, outerwear, wovens (wash development, embellishment, fabric, dye process, construction, style), fabric/print/trim approvals

·Styled all Editorial and Product Shoots, including location and model selection

·Overseas travel to analyze trends, source materials and manage production

·Extensive vendor and mill communication, approvals, technical drawings, garment construction, tech packages

·Market research, competitive shop analysis, mood boards

·Illustration, marketing materials, social media, fittings, competitive analysis, production packages, copy writing

·Communicate with factories/mills and manage Cad team and print/artwork development

·Manage/collaborate with street artists, manage/develop interns

·Line presentation, concept boards, seasonal design direction and timelines

·Adobe Sketch App, Illustrator, Photoshop, Microsoft Office

DVP/Director of Design, Bon-Ton Stores, Inc., New York

2006 – 2017

Defined creative strategy for Ruff Hewn; responsible for creating successful new product lines that grew the brand into a thriving $76 million sales engine. Led the development process while building, training, and developing the design and technical team. Created concept and launch for Ruff Hewn and Ruff Hewn Grey. Responsible for all categories (better casual ladies, mens, kids, contemporary ladies, home, and accessories) including knits, active, lounge, wovens, denim, jackets, sweaters, bottoms, and outerwear.

·Grew business 65% between 2010 and 2015

·Worked with PD/Buying teams to develop and implement a cohesive brand from concept to floor for multiple categories.

·Responsible for global color and trend, personal appearances, seasonal trend videos and mailer

·Extensive domestic and overseas travel to analyze trends, source materials and manage production

·Consistently recognized as a top performer:

2014: Bon-Ton Design Director of the Year

2013: Bon-Ton Design Director of the Year

2013: Bon-Ton President's Award for Outstanding Performance

2012: Bon-Ton President's Award for Outstanding Performance

2008: Bon-Ton Best Gross Margin Over Last Year

Education

University of Cincinnati, College of Design, Architecture, Art and Planning, Cincinnati, OH

·Graduated with honors.

·Winner of Fashion Group Scholarship Award

·Winner of Young Designer’s Award

Technical Skills

Extensive experience with brand launches, forecasting, production, merchandising, styling, sourcing, personal appearances, advertising direction, illustration, fittings, Adobe, Excel, Microsoft Office, tech packs in PLM and PDM

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