Muhammad Askari Raza

Phone: 718-***-**** Email: ad2hkt@r.postjobfree.com

Business Analyst

Summary:

Performance-driven Business Analyst with a demonstrated track record of driving business success through strategic insights, innovative problem-solving, and cross-functional collaboration. Leveraging 5 years of experience, I excel in analyzing business processes, identifying areas for improvement, and implementing effective solutions. Committed to contributing to organizational growth and making a significant impact, I am seeking a challenging role where I can utilize my skills to drive continued success.

Experience:

Business Analyst, Nike

April 2020 – Present

• Developed and implemented a competitive analysis framework to evaluate market trends, competitor strategies, and pricing models, resulting in improved pricing strategies and increased market share.

• Conducted comprehensive data analysis of customer feedback and reviews, identifying pain points in the user experience. Collaborated with product development teams to prioritize and implement key enhancements, resulting in enhanced customer satisfaction.

• Led a data-driven initiative to optimize the product search algorithm, utilizing machine learning techniques and user behavior analysis. This led to improved search relevancy and increased average order value.

• Collaborated with the marketing team to design and execute A/B tests for email marketing campaigns, leading to improved open rates and click-through rates.

• Worked closely with the finance department to develop and implement a sales and revenue forecasting model, providing accurate predictions and insights to support financial planning and budgeting decisions.

Maintained the integrity of the SQL database, reporting any issues to the database architect. Assisted in mining data from SQL database that was used in several significant presentations.

• Led a cross-functional team in developing and implementing a mobile app, enhancing user engagement, and driving increased sales through mobile platforms.

• Conducted user research and usability testing to gather feedback on website redesign, ensuring optimal user experience.

Business Analyst, Reebok.

November 2017 - March 2020

• Conducted in-depth market research and competitor analysis to identify emerging trends and recommend adjustments to the product portfolio, resulting in increased market share.

• Collaborated with sales teams to develop and implement a sales incentive program, driving motivation and productivity.

• Oversaw the implementation of a customer relationship management (CRM) system, including data migration, user training, and customization, resulting in improved customer tracking and reduced customer churn.

• Conducted business process mapping exercises to identify bottlenecks and inefficiencies, leading to process redesign and reduced order fulfillment time.

• Collaborated with finance teams to develop financial models and forecasting tools, enhancing accuracy in revenue projections, and reducing budget variances.

Create reports utilizing financial reporting solutions and standard enterprise Reports writer software using Microsoft SQL.

• Coordinated with IT teams to implement data analytics tools, enabling real-time data analysis and reporting for improved business insights and data-driven decision-making.

• Conducted consumer segmentation analysis based on demographic and psychographic data, facilitating targeted marketing campaigns, and increasing customer engagement and brand loyalty.

• Assessed the feasibility and profitability of new product launches through market research and financial analysis, contributing to successful introductions and increased revenue.

• Led the implementation of a business intelligence dashboard, providing real-time visibility into key performance indicators (KPIs) such as sales, inventory, and marketing metrics, supporting data transparency and informed decision-making.

• Collaborated with the supply chain team to optimize inventory management processes, leveraging demand forecasting models and inventory optimization techniques, resulting in improved inventory control and enhanced customer satisfaction.

Technical Skills:

●Proficient in database querying languages such as SQL to extract and manipulate data, perform data analysis, and generate custom reports.

●Familiarity with business intelligence tools like Tableau or Power BI to visualize data, create interactive dashboards, and effectively communicate key metrics to stakeholders.

●Skilled in process modeling and documentation using BPMN (Business Process Model and Notation) or UML (Unified Modeling Language), facilitating clear understanding and analysis of complex business processes.

●Strong analytical and problem-solving skills, with experience in requirements gathering, gap analysis, and conducting feasibility studies to align business needs with technical solutions.

●Knowledge of Agile and Waterfall methodologies, enabling effective collaboration with cross-functional teams and delivering high-quality solutions within project timelines.

●Proficient in conducting user research and usability testing, utilizing various techniques to gather valuable feedback on product design and user experience.

●Experienced in conducting market research and competitor analysis to identify emerging trends, assess market opportunities, and recommend strategic business actions.

●Skilled in financial analysis and forecasting, developing financial models and tools to support accurate revenue projections and budgeting decisions.

●Knowledgeable in utilizing version control systems, such as Git, for efficient code collaboration and tracking changes in software development projects.

●Familiarity with cloud computing platforms, such as AWS or Azure, for deploying and managing scalable and reliable business applications.

Education:

●Kopelman School of Business, Brooklyn College, CUNY. BROOKLYN, NY.

●BA in Finance December 2018. GPA: 3.6 Relevant Course Work: Macro/microeconomics, Statistics, Mathematical Economics, Econometrics, Financial Accounting, Corporate Finance, Investments, Options, Futures, Other Derivatives, Financial Markets and Institutions, Financial Modeling, Excel, PowerPoint, Business process Management, Business Development, Project Management.

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