Creative Director Digital Advertising

CJ Kaplan

* ******* ****

Needham, MA *****

Phone: 617-***-****

Website: https://workingnotworking.com/70787-cj

E-mail: **@********.***

Experience:

April 2023-Present-Freelance Creative Director/Copywriter

• Created website content, video, social and digital advertising for UMass

Amherst, TruVideo, Life is Good Playmakers and DeVry University

August 2022-April 2023-Executive Creative Director, Carbon, Amesbury, MA

• Guided and grew the creative team, developed messaging strategies and

copy across multiple platforms, piloted new business pitches and delivered

industry-leading creative work in all formats

• Wrote and developed digital, website and video communications for WINK

Condoms, The Biggest Winner Math Challenge, Valencell, Vytology,

United Foam Products, Craft Sportswear and Exeter Hospital

November 2020-August 2022-VP/Creative Director, Mittcom, Needham, MA

• Lead a team of designers, art directors, writers and editors in the creation of

digital, social, websites, TV, radio and out-of-home advertising

• Developed strategic communications for PlayMonster, PyroUHP, AnnJoy,

Garvin Metal Roofs, Spectra Medical Devices, Shillman House, Ski

Bradford and Patrick Mazda

May 2011-November 2020-Freelance Creative Director/Copywriter

• Responsible for creating all content marketing, TV, radio, print and digital

advertising for UMass Amherst

• Created video, social and digital advertising for DraftKings, HipChip,

Plexxi, Benjamin Franklin Institute of Technology, ThriveHive, Harvard

Business Publishing Corporate Learning and the Connecticut Food

Association

• Project work for Santa Fe Tourism, Iona College, MIT Sloan, Connecticut

Lottery, Gulf State Toyota, New Balance, Lesley University, Subway,

Salem Five, AMEX, Four Seasons, TruVideo and the Boston Celtics

March 2005-May 2011-Creative Director, Marketing Drive, Boston

• Co-manager of 12-person Creative Department, responsible for overseeing

and improving the creative product, making staffing decisions and

influencing company policy

• Responsible for developing TV, print, radio and web materials

for the ENERGY STAR, ExxonMobil, Gillette, Ai Culinary Institute and

New Balance accounts

July 2007-August 2008-Head Writer, Sox Appeal

• Scripted all twenty episodes of a reality TV show featuring blind dates at

Fenway Park during Red Sox games

• Created and scripted “Best of Sox Appeal” and “Best of Casting” episodes

• Wrote the documentary Rising Pride: The Story of the Boston Celtics

2007 Off-Season during this same time period

August 2004-March 2005-Associate Creative Director, Swardlick Marketing Group,

Portland, ME

• Lead writer on L.L. Bean Retail, Maine Turnpike Authority, White Rock

Distilleries and Bentley College, responsible for all TV, radio and print

May 2003-July 2004, Freelance Copywriter

• Developed TV, radio and print for Miltons, Franklin Science Museum in

Philadelphia and Red Tomato in addition to projects on Amtrak for Arnold

Worldwide and American Ski Company for Via

2000-2003-VP, Associate Creative Director, Greenberg Seronick O’Leary &

Partners/ A&G, Boston

• Managed entire Spalding Golf brand including the Top-Flite, Ben Hogan

and Etonic brands, created all TV and print work on the account

1996-2000-Associate Creative Director, Arnold Worldwide

• Lead writer on Stop & Shop supermarket account, responsible for

repositioning the brand in TV, radio and outdoor campaigns

1992-1996-Copywriter, Duffy & Shanley, Providence, RI

• Developed TV, print and radio campaigns for the Providence Journal-

Bulletin, Rhode Island Department of Tourism and United Way

1991-1992-Freelance Copywriter

• Worked for various Boston agencies on a project basis

Other notable clients:

McDonald’s, Ocean Spray, Anheuser-Busch, EMC, Honey Dew Donuts and Save Fenway Park

Awards:

2009 EMMY Award for Outstanding Writing on a Sports Series-“Sox Appeal”

2009 EMMY Award for Outstanding Promotional Campaign-“Sox Appeal”

2009 EMMY Nominee for Outstanding Multi-Media Program-“Rising Pride”

Clio-Finalist for Stop & Shop TV spots

Hatch-numerous bowls honoring TV, radio and print executions for Stop & Shop,

Providence Journal-Bulletin, United Way and smaller, freelance clients

NEBA-Best of Broadcast Awards for Rhode Island Department of Health Anti-Smoking

Radio spot and Save Fenway Park TV campaign

Education:

Colgate University, BA, 1991 cum laude

References available upon request

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