**** *. *******

Phoenix, AZ *****

602-***-****

ad2hgz@r.postjobfree.com

Kathy Borcia

Objective

To obtain a part time position where I can grow a Sales and Event department. I am also looking to utilize my skills in Business to Business contacts along with my support and expertise in Sponsorship programs, Brand Ambassador and other related business activities.

Profile

A results-driven SALES / MARKETING / EVENT professional, providing enthusiastic, dynamic leadership and team spirit.

Noted for creating high-impact images, concepts, programs, events, trade shows and opportunities to build sales, corporate sponsorships / partnerships and optimum public / community relations / Excellent Coordinator.

Keen instincts and strategies to exceed expectations; combine high energy and a positive attitude with clear, concise direction for success in areas of:

Advertising / Marketing strategy

Brand Ambassador

Relationship Management

Contract negotiations

Budget management

Research / Market analysis

Logistics

Media relations

Strong organizational and problem-solving abilities, demonstrating sound judgment in establishing priorities, making decisions and meeting deadlines.

Computer Skills MS Windows / Word; Goldmine.

Experience

2012 –Present

Brand ambassador for : Costco

Body Choice, Healthy Whole Foods

Bites demo Company, Sprouts

Busy Bee promotions

2005-2012 Sabina Events & Media Nationwide

Marketing & Event Management

6/2011-Present Account Executive for West Valley Magazine,Live Life Expo,Fashion Fantastico, Kidstock

12/2010-12/2011 Account executive for Media Impressions Ad Agency

2008-2010 Account executive for Show Technology’s Home Shows

2003-2008 Nationwide

EXPO Marketing & Coordination Manager

Anti-Aging Expos

Health Expos

Home Based Business Expos

Harley Davidson Lake Pleasant Festivals

09/01 – 02/03 James Crystal Group Phoenix, AZ

Marketing Sales Manager

Spearhead the sales and show development efforts for six national financial trade shows each year, developing / implementing strategies to increase attendance, reputation and profitability.

Sold Exhibit space and Sponsorships Nationally / Developed Marketing Plans in cities along with web development

Listen to needs and ideas of exhibitors and clients to integrate new and innovative marketing concepts, including cross-promotions and trade outs.

Participate in show development and assist on exhibit floor, troubleshooting issues to ensure optimum customer satisfaction and repeat business.

Work with Nasdaq, Lipper Mutual Funds Symposiums and Trader Symposiums, as well as MoneyWatch Expos.

Expanded sales to include mass-market accounts.

02/99 – 09/01 Financial Fest Phoenix, AZ

Account Executive / Event Coordinator /Media Buyer

Sold exhibitor space for one-day financial shows in affiliation with KFNN radio.

Negotiated contracts while maintaining loyal and productive industry relationships.

Managed / coordinated show promotion and logistics, from innovative P.R. through troubleshooting and problem resolution.

Achieved a 30% increase in sales.

11/98 – 11/99 Celebrity Theatre Phoenix, AZ

Advertising Director

Developed creative advertising campaigns and managed media buys for local concert venue, achieving sell-out shows on a consistent basis.

Explored and cultivated every opportunity for free publicity through networking and solid relationships among the local media and business community.

Initiated and negotiated corporate sponsorship packages (i.e., Best Buy) contributing significantly to revenue growth.

08/82 – 11/98 Local Radio Stations Phoenix, AZ

Account Executive

16 years of media sales in radio.

KFYI / KZON / KYOT, KOY / KTAR / KKLT Radio

Generated revenues by offering clients / prospective clients distinctive promotional and advertising ideas to accelerate business.

Provided value-added consultation to stimulate / motivate prospective clients and retain a loyal customer base.

Introduced high-profile promotions, i.e.

Jazz concerts for KYOT, Marriott Mountain Shadows Resort

Trade shows for KFYI, generating participation from throughout the community

Recognized as a ATop Biller@ each month, winning numerous sales contests

Education

Arizona State University Tempe, AZ

B.S. in Communications

Marketing – Minor

Professional Development

Ongoing Employer-sponsored Sales Training including:

Tony Robbins

Nationwide

Greenwood

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