Angela L. Vlacancich

*** ******** ***, *********, ** 07450 C: 646-***-**** ad2hei@r.postjobfree.com

Professional Summary

Positive and curious minded marketing communications professional who is passionate about marketing. Worked with diverse companies such as Accenture, Verizon and KPMG. Marketing program management experience on both client and agency side. Proven ability to collaborate successfully and implement effective marketing programs across varied media. Successfully managed hundreds of projects from program inception thru program post analysis. Proven ability to handle multiple programs from start to finish.

WORK HISTORY

Deloitte Strategic Marketing Campaign Manager, Cyber & Strategic Risk 11/2022 – 3/2023

Fully Remote Freelance Consultant

Project manager responsible for the delivery of marketing and engagement campaigns and activities for

Emerging Tech portfolio of solutions and services. Implement, execute and manage marketing programs

across channels including content, website, digital, events (virtual and in-person) and social media.

Partner with subject matter experts and internal agency to develop creative programs and reach project

objectives. Take ownership of project scopes, schedules, and milestones; manage approvals including,

quality and executive reviews, and balance risks while solving issues. Help to set up reporting dashboard

and develop lead nurture campaigns.

Accenture Global Customer Engagement Manager, Strategy & Consulting Group 7/2021 – 2/2022

Fully Remote Freelance Consultant

Conceptualize, curate and oversee development of content for Advanced Intelligence (AI) products and

services. Work with senior management to curate social leader posts to advance thought leadership.

Manage program development of blogs, articles, and thought leadership pieces to make sure it is

reflective of the company Brand. Work with creative resources and review and rework copy when needed.

Successfully work with company members across and outside the organization to implement new products.

KPMG Strategic Growth Initiatives Division, Digital Transformation Sales Enablement 7/2019 -1/2020 Hybrid Remote & In person - Montvale, NJ. Freelance Consultant

Responsible for varied projects from start thru finish within the following industries:

supply chain, government and pharmaceuticals. Develop external communication aids for a B-to-B audience

marketing market new project initiatives. Track project development to make sure all key deliverables and

projects are delivered in a timely matter. Review creative, provide feedback and make sure it’s on brand and

reflective of company’s positioning. Write Key Message documents for new Internet of Things projects.

Group Marketing Communications Manager, Senior Marketing Communications Manager - 06/2002 to 5/2017

Verizon Communications – New York, NY

Act as key creative and strategic lead across several internal and external teams on how best drive sales in key prospect opportunity segments. Work with regional sales groups to gain insights and partner with the regions to review key brand messaging. Attend meetings to gain group consensus and help to produce marketing materials that are on strategy. Lead research and testing initiatives to gain better insight into customer needs/wants and how to communicate most effectively with each segment. Partner with key strategic and internal partners to optimize creative and create consistency for the brand while re-enforcing best practices to maximize impact in the marketplace. Preserve brand integrity by monitoring the consistency and quality of marketing content. Worked on new product launch of key strategic product in new markets, leading to a 35% consumer penetration. Communicated marketing team plans and accomplishments to verify alignment with senior management objectives. Managed complex direct mail programs with test and learn plan. Developed and implemented campaigns for direct tactics including e-mail, on line, website, mail, sales aids and other various tactics.

Defined and tracked campaign effectiveness and adjusted strategies accordingly. Developed special initiatives to segmented marketing including millennials, Boomers and Financially Strapped. Youth initiatives achieved over 3x's the projected response rate and generated an additional $912K in revenue. Lead a cross function team to develop a response tracking report to monitor response activity for over 300 cells of direct mail activity. Budget Management. Experience in managing advertising agencies and vendors.

Freelance Advertising Agency Marketing Manager, Account: Ortho-Tryclen – New York, NY

Create Direct Response strategy. Prepare weekly response analysis report for multi-media advertising campaign for Ortho Tri-cyclen including print, mail, Point of Purchase & Direct Response Television. Develop creative workflow management charts. Work with an infomercial company to develop marketing positioning statements, review competitive environment.

Advertising Agency Management Experience:

Rapp Collins Worldwide (Direct Marketing Advertising Agency) Accounts :Pfizer, M&M's, U.S. Navy. KPR: Kallir, Philips, Ross. (Healthcare Advertising) Accounts: Children's Tylenol, PediaCare, Sandoz Nutritionals. Responsible for handling multi-media programs including: collaterals materials, POP, direct response television, Internet advertising, direct mail and telemarketing. Accompany sales team on physician in-office visits and on sales meetings. Responsible for managing acquisition, retention and fulfillment programs targeting varied audiences. Increased program productivity versus previous year by analyzing performance and implementing new marketing ideas. Increased Agency revenue by 50%.

EDUCATION

Bachelor of Arts: Communications,

Fordham University - New York, NY

Professional Affiliations: Member of the National Association of Advertiser’s Digital & Social Committees

Angela L. Vlacancich – Page 2 ad2hei@r.postjobfree.com 646-***-****

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