K A T E R O S E L L E ad2hdv@r.postjobfree.com • 763-***-****

S T R A T E G I C S A L E S L E A D E R S H I P

Dynamic, empathic leader skilled at driving company success through clear strategic vision and collaboration. Demonstrated ability to meet revenue goals while maintaining focus on energizing and empowering individuals and teams. Unique ability to simultaneously focus on both financial and cultural health and growth of an organization.

K E Y S K I L L S A N D E X P E R T I S E

• Collaborative, multi-disciplinary team leadership • Operations, project management and integration

• Building strategic plans and roadmaps for implementation • Skilled presenter and trainer

• Energizing individuals to achieve and exceed • Building, implementing and measuring KPIs

• Budget and P&L Management • New business development P R O F E S S I O N A L E X P E R I E N C E

HEYMAKER MEDIA, MIAMI, FL

Chief Growth Officer • March 2022–December 2023

• Developed and implemented robust sales and marketing infrastructure for digital marketing startup.

• Created SOPs and strategic roadmap for growth.

• Collaborated with key stakeholders to gather functional requirements and onboarded HubSpot CRM to support the infrastructure of sales and marketing functions.

• Hired and trained Sales Representatives according to sales and brand standards.

• Provided on-going support and coaching to meet sales growth objectives in years 1 and 2. NIZNIK BEHAVIORAL HEALTH, MIAMI, FL

Vice President, Business Development • June 2021–July 2022

• Recruited by CEO with the mandate to reinvigorate sales and position the organization for future purchase – when I was onboarded, revenue was at 30% of annual goal.

• Target sale date was two years from the start of my tenure, but I was able to increase revenue to 175% of goal, making a company sale possible in just 9 months.

• Leveraged business acumen and best practices to invigorate, educate and drive the teams past goal.

• Managed the national sales team of four directors and their indirect teams (30+ staff).

• Created and managed national budget for all business development functions. HAZELDEN BETTY FORD FOUNDATION, PLYMOUTH, MN

National Manager, Virtual Sales • March 2020–June 2021

• Selected from 15 national sales team managers to launch virtual services nationwide.

• Conducted market research and identified target verticals to develop deliverables and begin implementation.

• Seamlessly adjusted sales strategies to align with COVID protocols

• Built a lucrative book of referral business that outperformed original expectations by 30 percent. National Manager, Outreach/Sales • December 2019–March 2020

• Promoted with the mandate to drive business on a national level, utilizing the deep knowledge of the organization and the national stakeholders and organizations who could benefit from company offerings.

• Built a framework to speak directly with hospitals, schools, corporate employers, community organizations, treatment centers, mental health clinics, colleges, unions, veterans associations and insurance companies.

• Created a platform to engage with the existing infrastructures of these organizations to enable seamless integration with our intake processes.

• Leveraged our custom instance of Salesforce, as well as utilized traditional sales activities including cold calling, email marketing campaigns, trade shows, presentations, meticulous pipeline management

• Built a lucrative book of referral business that outperformed original expectations by 30 percent. Business Development, Outreach Program Developer • September 2016–December 2019

• Recruited by Executive Director to build first of its kind business model implementing company offerings in school system.

• Conducted thorough market feasibility research, built business plan based on budget and growth goals, wrote high impact program, completed launch, tracked data, proved replicability, and established scalable revenue source for HBFF.

• Leveraged our existing EMR to create program specific tracking and documentation process. Program Lead, Family Program • May 2013–December 2019

• Recruited, hired and onboarded interns to support the family program with an emphasis on coaching and development.

• Led workshops, lectures and process groups to support families with adolescents in treatment.

• Conducted family therapy sessions.

• Recruited clients into the premier programming tier with a focus on benefits and resources.

• Key committee member given the mandate to redesign, implement and re-launch an overhaul of the Hazelden Family Program.

E D U C A T I O N A N D C E R T I F I C A T I O N S HAMLINE SCHOOL OF BUSINESS Master of Business Administration, Leadership & Change Management

• Winner of the Strategic Business Plan Capstone Competition BETHEL UNIVERSITY Master of Arts, Counseling Psychology TAYLOR UNIVERSITY Bachelor of Arts, Psychology

LICENSED PROFESSIONAL CLINICAL COUNSELOR LPCC #CC01360 REVENUE OPERATIONS CERTIFIED HUBSPOT

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