Will Rainbow

Digital Marketing Professional

Experienced digital marketing professional with over 15 years experience leading digital initiatives and managing digital marketing teams. Adept at building strong relationships with external business partners, key stakeholders, and staff at all levels. A proven leader with an entrepreneurial mindset that thrives on new challenges and innovation.

EXPERTISE

● Digital marketing strategy and analytics

● Website design, development and content management

● User experience design (UX)

● Lead generation and campaign management

● Social media management

● Email marketing

● Search engine marketing (SEM, SEO, PPC)

EXPERIENCE

Glenmede Trust Company, Philadelphia, PA - Vice President, Digital Marketing MARCH 2020 - PRESENT

Oversee Glenmede’s digital marketing and technology stack across multiple business lines, including private wealth, endowments and foundations, and asset management. Digital Experience

● Define vision, scope, and requirements for digital marketing ensuring functional and strategic alignment across channels including web, email and social media

● Define processes and requirements needed to support lead nurturing and lead generation efforts by building campaigns and journeys to targeted personas Marketing Technology

● Understand marketing operations, processes and align technology solutions to optimize those processes across the business

● Align marketing technology solutions to optimize lead generation and client engagement

Reporting and Analytics

● Perform in-depth reporting analysis for all digital marketing campaigns; make actionable recommendations consistent with Glenmede’s digital marketing goals and KPIs

● Develop and maintain a digital dashboard for key stakeholders to provide metrics across various lines of business

Muzemaster, Paoli, PA - Founder

MARCH 2017 - DECEMBER 2020

Will Rainbow

Digital Marketing Professional

Muzemaster is a web based-platform that provides students and teachers with tools and resources to learn how to play a musical instrument.

Achievements

● Launched pilot program with the School District of Philadelphia with over 150 students and 8 teachers

● Selected finalist for Milken-Penn GSE Education Business Plan Competition

● Selected as a participant in the InSITE Fellows

● Selected participant in Wharton Design Thinking Class Responsibilities

● Developed business plan, pitch deck, and grant applications

● Supervised external developers for MVP application development

● Designed UI/UX for the web platform/application and marketing website

● Managed social media accounts

Delaware Investments, Philadelphia, PA - Vice President, Digital Marketing SEPTEMBER 2006 - APRIL 2017

Achievements

● (AUM) growth from $150 to over $200 billion

● Increased landing page conversion rates by 25%

● Improved email open rates by 18%

● Awarded Top 10 website ranking for financial advisors Responsibilities

● Websites — design, development, and content marketing

● Email marketing — ExactTarget, Pardot and Salesforce

● Marketing analytics — Google Analytics, Pardot

● Search engine optimization (SEO) and pay-per-click (PPC) programs

● Managed an eight-member cross-functional digital team

● Managed digital marketing budget of $1 million+

EDUCATION

Westmont College, Santa Barbara, CA - Sociology

Will Rainbow

Digital Marketing Professional

SKILLS

Marketing

Sitecore, Pardot, Salesforce CRM, Google Analytics, Google Adwords, Google Tag Manager, Wordpress, Mailchimp

Media

Final Cut Pro, Logic, YouTube, iMovie, GarageBand

Productivity

Microsoft Office, Sharepoint, Google Docs, Workfront, Dropbox Design

Adobe Photoshop, Sketch, InVision

Programming

HTML5, CSS3, JavaScript, React, PHP, MongoDB, Node.js, Firebase, Git, Python, Google Cloud Platform, Amazon Web Services

CONTACT

Phone: 805-***-**** Email: ad2hb9@r.postjobfree.com

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