Social Media Marketing Specialist

Zola W. Jones

Marketing Professional

M: 615-***-****

E: **********@*****.***

Summary

Highly organized and detail-oriented Multimedia Marketing Specialist with 12+ years of experience in developing and implementing marketing strategies that drive brand growth and customer engagement. Responsible employee skilled at video marketing, graphic design, and reporting, aiding in company goals and objectives. Equipped with strong problem-solving skills and adept at social media management, budget development and management, and providing exceptional customer service.

Work Experience

Marketing Director

Desoto Home Mortgage - Southaven, MS

March 2015 to Oct 2023

• Enhanced digital and print marketing effectiveness by overseeing and writing scripts and content, increasing engagement rates

• Strengthened online presence by creating targeted marketing campaigns in line with client profiles and utilizing Google analytics and other various social media business tools, increasing click rates

• Aid in executive decision-making by collecting and presenting data in regular reports and presentations, allowing for coordination of input by major stakeholders and upper-level management

• Write scripts and content for digital and print marketing

• Write content, and create graphics for e-mail marketing campaigns, flyers, newsletters, company website, landing pages, videos, etc.

• Design landing pages and e-mail blasts maintaining results and contact lists

• Create daily posts and manage several different social media outlets

• Design monthly mailer, manage and update mailing list, and coordinate with the third party to send

• Video marketing for website & social media sites - produce and shoot field and green screen footage, video editing, video animation, graphic design

• Design business cards, e-mail signatures, & PowerPoint presentations

• Boost online presence with Reviews, Google Analytics, Google Ads, and Facebook Ads

• Plan and coordinate events - logistics, order food, giveaways, printed marketing materials

• Import and manage data in our CRM (Salesforce, Pulse, BNTouch)

• Update weekly pipeline report and send it to managers

• Manage company listings via marketing platforms (Yext and SOCi)

• Manage company reviews

Multi-Media Marketing Specialist

NovaCopy - Nashville, TN

November 2012 to January 2015

Executed marketing plans and programs for products and solutions

Created videos, commercials, and multimedia presentations for marketing projects

Worked with necessary staff to produce Learning Management System (LMS) training modules

Designed landing pages and e-mail blasts maintaining results and contact lists

Graphic design and creation (including layout) of marketing materials as needed

Created and maintained 3D & NovaCopy blogs

Coordinated events both internal & external (registered attendees, coordinated requirements/logistics, set up booth including booth materials, giveaways & printed materials)

Assisted in updating and maintaining e-mail contact database(s) for campaigns (segmented by solution)

Managed leads; updated pivot tables on Intranet and trained team members on use

Monitored web access reports and generated leads from it

Assisted with e-info customer implementation

Assisted with marketing expense report upkeep

Assisted with organizing and updating customer reference lists

Coordinated travel arrangements for HQ and managers

Video Editor/Designer

DefiNet Contact - Nashville, TN

October 2010 to November 2012

Wrote and edited scripts for green screen shoots as needed

Produced and shot video including on-location and green screen

Edited footage using Final Cut, After Effects, and Photoshop

Designed HTML newsletters using Photoshop and Dreamweaver

Managed client's social media sites

Wrote articles for company blog as needed

Account Manager - managed 10-15 clients, met with them to discuss their goals, oversaw the projects from start to finish

Creative Director

Christian Television Network - Mount Juliet, TN

August 2008 to August 2010

Produced, Directed & Edited programs, packages, and promos

Headed up and completed the "Branding" of flagship program Bridges and station commercials

Managed a creative team - worked with, oversaw, and assigned projects to team members

Met with clients to discuss their production needs and oversaw the projects from start to finish

Education

Bachelor of Arts in Broadcast Journalism

University of Mississippi - Oxford, MS, December 2000

Certificates

Foundations of Digital Marketing and E-Commerce - an online non-credit course authorized by Google and offered through Coursera

Verify at: https://www.coursera.org/account/accomplishments/certificate/WX9U8N9WGC3E

Awards

39th Annual Bronze Winner - Issued by The Telly Awards · May 2018

The graphics and animations I created for a friend's video company, Buell Productions, received a Bronze Telly Award.

Best Marketing Video of 2013 - Issued by Ragan's PR Daily · Jun 2013 - Associated with NovaCopy

The Making of Buttercup the Duck's 3D Foot: http://www.prdaily.com/awards/specialedition/295.aspx

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