Nader Mikhail

New York

845-***-****

ad2gob@r.postjobfree.com

Portfolio: http://cargocollective.com/nadercopy

Professional Summary

Copywriter, senior digital innovator, and content marketing strategist with award-winning experience in many industries ranging from B2B technology, healthcare, and quick service restaurants to video gaming and autos. Awards & Honors

Webby Award Best Insurance Site: Aflac

Webby Award People’s Voice: Aflac

IAC — Outstanding Achievement in Interactive Advertising: Wendy’s Publicis90 Challenge: Short List

Summit International Award — Kettle Classics

GoDaddy

Senior Copywriter

New York, New York

October 2022-Present

Helping lead the content and messaging for the brand site redesign and product promotions on the site according to the new voice and tone

Ogilvy, CPL

Freelance Senior Copywriter

New York April 2022-September 2022

Developing copy and messaging for B2B audiences in technology, career services, and architectural engineering. Oracle

Digital Copywriter

New York, NY October 2020-February 2022

Develop and write content marketing pieces for Oracle Autonomous Database including eBooks, authority pages, and video scripts. Work with subject matter experts and stakeholders to gain expertise and knowledge in topics to address customer insights.

blulava — a division of Evolution Health Group (EHG) Digital Copy Supervisor

Pearl River, NY March 2019-October 2020

Led and managed the copy, concept development, and creative strategy for blulava, EHG's start-up digital group. In charge of internal and client presentations, including responding to RFPs, and moving the agency into more innovative areas including online videos, podcasts, social media, and AR/VR/MR. Accounts included AstraZeneca, Rhythm Pharmaceuticals, and Biogen.

Saatchi & Saatchi Wellness, Centerline Digital, Valtech, Lanmark360, Rebellion Design, McCann HumanCare Freelance Content Marketing Strategist/Senior Copywriter New York, NY January 2016-February 2019

Directed and developed the copywriting, content strategy, and concepts for various brands including IBM Watson, Dell Technologies, NJM Insurance Group, Victoza, and Cetacaine.

OcWRbeU 2017: VXcceVVfXll\ cUeaWed Whe cRQWeQW VWUaWeg\, ZURWe Whe cRS\, aQd helSed laXQch Whe QeZ marketing site for NJM Insurance Group

true[X], April 2014-November 2015

Director, Creative Strategy May 2015-November 2015 Creative Strategist April 2014-April 2015

New York, NY

Reinvented creative strategy at ad tech firm true[X] and collaborated with sales team on many winning RFP pitches including CPG, financial services, B2B technology, automotive, and animal pharma.

Led the creative team and provided direction in New York office while working with Vice President, Creative Strategy in Los Angeles to develop concepts for interactive engagements

Proactively created the Mondelez mobile marketing pitch for millennials Ogilvy

Associate Creative Director/Copywriter

New York, NY April 2012-August 2013

Introduced IBM Demand Generation marketing clients to a different way of thinking from the bXViQeVV deciViRQ PakeU V POV.

Collaborated with account planners to create the IBM Smarter Analytics Tool for CIOs

Developed, presented, and launched a rebranded vision for IBM MobileFirst in 2013 with new tagline, integrated campaign, content, experiential marketing, and radio spots Direct Partners

Associate Creative Director/Copywriter

Marina del Rey, CA December 2010-January 2012

Developed the brand tone, creative strategy, and copy for the PlayStation Network (PSN) digital customer relationship management program.

Managed designers and UX specialists to create email content, mini-site copy, social media posts, and interactive engagements. Directed and supervised the work of staff and freelance creatives

SOCOM 4: U.S. NAVY SEALs email: Achieved highest clickthrough rate for PSN at 75 percent

The Kaplan Thaler Group

Associate Creative Director/Copywriter

New York, NY May 2008-December 2010

Challenge: Introduce digital creative solutions to creatives who are not used to digital. Solution: Plan a lunch for the entire creative department, show work, and explain that the digital team is here to add considerable value to offline ideas. Plus, win accounts and awards. Success: Led the conceptual development and collaboration with print/TV teams to help win Girosa and Wendy's accounts. Won two Webby Awards for Aflac and an IAC aZaUd fRU WeQd\ V. Wunderman

Creative Supervisor/Senior Copywriter

Irvine, CA August 2004-April 2008

Responsible for leading the digital creative work and team production for Xbox LIVE communications. Directed the hiring of freelancers and management of creative budgets.

June 2007: exceeded client challenge to attract 2 million more new Gold Subscribers

Led the writing for digital and online video executions baVed RQ Whe LaQd RRYeU HaYe YRX EYeU? TV campaign

Education

New York University

New York, NY—Bachelor of Arts

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