Page * Mohammad Ahmad Baghdady

Mohammad Ahmad Baghdady

Cairo- Egypt

+201*********

ad2go9@r.postjobfree.com

www.linkedin.com/in/baghdady65

Experienced in Sales Operation/Sales Support function with a demonstrated history of working in the Food & Beverages industry. Skilled in Business process (designing; Implementation & improvement); Data Analysis; Policies & Procedures; Sales budget planning; controlling & forecasting. PepsiCo – Global Business Services (GBS) – Cairo (Sep 2019 – Present) Distributor & Customer Management Sales Capability Lead (Middle East & Pakistan) 1- Providing full Customer services to the G&LF BU (KSA & UAE) – Sep 2019 – April 2022 Customer Management Support

Sales Analytics & Reporting

Route Management

a. Full handling of customer orders in both countries on daily bases; achieving & exceeding the agreed service level and business deliverables & KPIs. b. Achieved & sustained significant savings to both GBS & the BU (4,000 & 2,000 hours/year respectively during 2021)

c. Master Data Maintenance activities (Creating & updating customers /routes) d. Full handling of monthly Sales commission/ sales incentives calculations & governance. e. Full route management for KSA & UAE (Static Routing) f. Overseeing a wide range of GTM reports & Dashboards developed to meet business expectations.

g. Cross Function Collaboration with BU teams to ensure quality and timely delivery of any requests according to agreed SLAs.

2- Providing full customer services to the ME (KSA & UAE) & Pakistan BU (May 2022 – Present With an added responsibilities to the above role; I have been assigned to take over the customer services activities for Pakistan BU which include: a. Full handling of the daily sales orders nation wide b. Work as the main liaison between sales teams & logistic team c. Monitor the MPS (production plan) and providing consistent updates on the compatibility between production and sales needs.

d. Leading the conversions and abnormalities activities Page 2 Mohammad Ahmad Baghdady

PepsiCo - SAUDI SNACKS FOODS CO. LTD

SALES GOVERNANCE MANAGER [April 2015 – Aug 2019]

• Responsible to lead the Order to Cash process of SSFL to ensure effective governance

• Supporting Senior Sales Director of KSA & UAE in development of S&D AOP and SBP

• Responsible to manage an annual sales commission and incentive budget of USD 9.4MM

• Maintained a governance framework for budget tracking to ensure adherence of AOP

• Led the OTC Corporate Audit process and achieved overall 94% pass rate

• As Sox Lead: Conducting Periodic Audit; identifying challenges & setting the corrective measures.

• Led in designing the commission and incentive structure for frontline sales team that helped in improving the business and team’s motivation

• Ensure proper & timely execution of all S&D activity sheets

• Led the “Due Diligence Process” for all our 3rd. Party vendors in compliance with PEPSICO compliance & Ethics guideline

• Led the T&E Smart Spending Budget Productivity of SAR 2.4MM for KSA & UAE SALES PLANNER & REVENUE ANALYST [Oct 2010-Apr 2015]

• Supporting Sales Revenue Strategy Manager in BU Revenue Analysis

• Preparing the monthly target setting in coordination with the sales director & RSMs

• Lead SSFL Forecasting & Volume planning Activities within BU which lead to an average of 92% forecast Accuracy

• Working as the main link between sales management and RSMs/BDMs with regards of forecasting through SIP weekly meetings

• conducting a periodic price Audit across BU

Key Account Planner – Self Service & New Channel [June 2009-Sep 2010

• Develop and roll-out New Channels expansion plan.

• Manage Self-Service Channel Customer Development Agreements (CDA)

• Manage the key accounts in both Self Service and New Channels Sales Business Process Owner -Full time SAP Project team member- [Feb 2008-May 2009

• Participate in the blueprint workshops to design the sales solutions

• finalizing the Process Design Documents along with the functional consultants

• Participate in the design of 8 interfaces between SAP and the sales legacy system

• Unit testing of the SD module as well as the interfaces the system integration testing for SD/MM/PP/FI/CO

• Data Cleansing between two systems for Saudi (+23000 records) & UAE (+8000 Records)

• Building the Customer Hierarchy for selected chains in Saudi & UAE

• Building the Product Hierarchy

Sales Data Analysis Supervisor [Nov 2003- Jan 2008] Page 3 Mohammad Ahmad Baghdady

• Responsible for analyzing & preparing all the sales related data which Includes Sales volume,

(targets and actual), historical sales data for more Comparisons & analysis.

• Implementing a Key Performance Indicators (KPIs) to measure the Performance of the sales teams (Salesmen, Supervisors, Managers, Regions & kingdom).

• All Horizontal & Vertical Expansion in the sales Department such as Trucks, Salesmen, racks, Reporting System.

Planning Assistant - Finance Department [Jan 2003- Oct 2003]

• Participate in the preparation of the AOP (Annual Operating Plan).

• Preparing Volume forecasting with the coordination with the sales dept.

• Preparing the COGS analysis and cost estimates of the new products.

• Preparing the cost analysis of our Fleet (Trucks & passenger cars).

• Preparing Monthly Payroll Analysis report.

• Preparing Monthly Headcount Analysis report.

Sales Accountant - Finance Department [Dec 1999- Dec 2002]

• Full handling & controlling of all export accounts plus DTS; OT & Whole sales accounts of our Sales team in Center Region

Ibrahim Abunayyan Sons Co.

Jubail Branch Supervisor & Assistant Sales Manager [Oct 1995- Dec 1999]

• Follow up with our customer's purchase orders and their LCs.

• Follow up of the re-exporting procedures.

• Finance & Administration duties of the branch.

• Managing all Local & Foreign purchases for the Pipe Davison.

• Managing General stores with an inventory of approx. USD 1.9 MM stock of items. Sales Coordinator - Pipe Division [Apr 1992- Sep 1995]

• Handling Sales Coordination with the Sales Engineers.

• Preparing monthly Reports to senior management (sales,

• Collections, Commissions).

• Preparing the Purchase orders (local & International) with our suppliers from France & UK.

• Handling the branch Expenses & preparing monthly expense sheet. EDUCATION

[BACHELOR OF COMMERCE – AIN SHAMS UNIVERSITY – CAIRO – EGYPT] Major: Accountancy - 1987

IT SKILLS

Microsoft Excel

Microsoft Power Point

Page 4 Mohammad Ahmad Baghdady

Microsoft Word

Windows 10 Pro

Internet & email

LANGUAGES

Fluent in Arabic and English (written and spoken)

- REFERENCES PROVIDED ON REQUEST -

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