DANIEL URENDA

Bellevue, WA 206-***-**** ad2ggp@r.postjobfree.com

PROFESSIONAL SUMMARY

Operational leader with over 30 years’ experience within the F&B industry. Led teams of up to 1,000 for industry giants such as Wendy’s, McDonalds, and Taco Bell. Most recently a senior director of operations leader at REEF, a SoftBank-backed start up using ghost kitchens to positively add to the restaurant industry. Bilingual (fluent English/Spanish). Organized and team-oriented. Passionate about people development and guest service excellence.

PROFESSIONAL EXPERIENCE

Director of Operations, REEF Technology

(Aug 2021 - Present)

●Responsible for P&L execution and key operational metrics, including safety, quality, customer, cost, and people. Year to day metrics labor 25.5% food cost 26.10% year over year sales increase 20% customer metrics 4.7 ratings under 2% dissatisfies managing a budget just over $170m. Currently operating 135 units across the western United States.

●Responsible for brands Wendy’s, Einstein Bagel, Peiwei, Boston Market, Red Robin, 800 Degrees, Primo Hoagies, TGIF’s, Applebee’s, Mr. Beast Burgers, Man vs Fries, Another Wing, Guy Fieri Flavor town and many others.

●Project managed The Wendy’s contract 700 units in the next 5 years.

●Oversaw compliance with all applicable policies, rules, and regulations, including those relating to safety, sanitation, health, contracted parking, and labor.

●Recruited, coached, and led a team of field process leaders, assuming responsibility for process adoption, employee recognition, and culture building. (15-20 Multi Unit operators 12-15 Executive Chefs)

●Ensured day-to-day operations followed established standards, safety protocols and upheld standard work practices, with quality controls that delivered on business aspirations.

●Spent significant time in the field to ensure key business partnerships were deployed and operating to the highest standards possible.

●Ensured consistent application of operating standards and processes with focus on efficiencies and labor productivity standards.

●Supported company’s hyper-growth ambitions through execution of market expansion averaging 2 units per week, plans while maintaining high standards in existing operations.

●Managed locations’ operating budgets, including equipment, supplies, maintenance and labor.

● Coordinated with centralized business development team to support third-party partnerships, including establishing and maintaining effective customer and partner support and retention activities.

Director of Revenue, Premier Parks

(March 2019 to Jan 2021)

●Managed all operations for a large amusement park, including 25 restaurants and bars, 12 retail locations, and a total hiring staff of 900.

●Managed a budget of $100M with 20% labor 25% food cost and 10% year over year sales increase.

●Managed 1 catering manager 2 food and beverage managers 37 general managers

●Was a key leader coming up with strategies for marketing

●Responsible for implementing cleanliness/sanitation systems and food safety standards.

●Led the recruitment, coaching, and professional development of staff, including restaurant and retail leadership teams.

●Oversaw operation of the park’s warehouse and catering departments.

●Hosted annual private catered events for 10,000 to 25,000 guests.

●Sourced and strengthened relationships with reliable and trustworthy vendors. ● Responsible for the P&L execution.

Director of Operations, Taco Bell Corporate Office

(February 2015 to March 2019)

●Managed operations for all 50 Pacific Northwest locations, representing a team of 1,000 (50-75 per location) and $100M in annual sales.

●Effectively delivered above annual budgets by 14% in sales and 8% in profit yearly.

●Improved all key customer metrics by 12% within a year.

●Recruited, trained, and led a team of restaurant general managers and area general managers.

●Hired, trained, and opened 9 new locations in the Pacific Northwest.

●Established “hands-on” approach to leading area managers using techniques to increase morale, strengthen leadership skills, and achieve maximum performance.

●Project managed the construction of 9 new units throughout Washington. ● Headed the development of Seattle scheduling law.

Chief Executive Officer, D&D Consultants

(April 2013 to March 2015)

• Lead a team of executives (COO, CPO, CFO and DO) in the remodeling of strip malls

●Oversight of all financial matters

●Assisted with new and existing businesses improvements

●Contributed with future strategy of a business

●Promoted and gave advice to help business grow

●Managed and maintained budgets, redesign marketing & obtaining licenses to open the business. ● Established company-wide standards and service levels to increase sales and minimize cost, including F&B, supply, utilities, and labor costs.

●Ensured all financial (invoices, reporting) and personnel/payroll related administrative duties were completed accurately, on time, and in accordance with company policies and procedures.

●Estimated the need of inventory and placed orders as needed

Chief Operating Officer, Charlie's

(December 2008 to April 2013)

●Oversight of all financial matters.

●Acquisition of all new real estate and restaurants.

●Direct recruitment, training and developing of staff for twelve units.

●Ensured compliance with operational standards by federal/state laws.

●Maintained consistent high quality of food preparation and service.

●Purchased food and maintained inventory.

●Negotiated leases, implemented policy, procedures, and managed marketing, P&L, and scheduled staff.

●Created relationships with vendors.

●All duties to maintain business operated properly.

Director of Operations, Wendy's

(November 2002 to December 2008)

•Managed restaurant operations in terms of customer metrics, bench planning, and forecasting.

•Responsible for direct recruitment and training of new district managers.

•Developed and directed employee & management training programs.

•Responsible for service provision KPIs, including order accuracy, speed of service, and time management.

•Ensured smooth coordination between the back end and front-end activities.

•Provided oversight of key daily business tasks, including SOS, inventory, supplies, and customer complaints.

District Manager, McDonald's

(August 1989 to September 2000)

•Managed restaurant’s daily operations, including staff development and performance management.

•Oversaw inventory and ordering of food and supplies.

•Responsible for recruitment, supervision, and shift scheduling for all staff.

EDUCATION

MA, Business, Cal Poly

(September 1993 to June 2002)

Business Management in Business, Hamburger University

(January 1993 to January 1994)

AWARD/ CERTIFICATIONS

ABR with Taco Bell December 2016 People Development

ServSafe Present Food Handler Certification

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