LISA E. TREAT

**** ********** *** **** 734-***-****

Ann Arbor, MI 48108 ad2gge@r.postjobfree.com

CAREER SUMMARY

A business development, marketing, and sales professional with proven results in B2B/B2C marketing, sales, and strategic partnerships. Dedicated, driven leader with strong analytical and communication skills, and a commitment to delivering success. Highly regarded for problem solving, leadership, and excellent business acumen. 15+ years agency, government, non-profit, and private sector experience across a diverse variety of industries, including government, financial institutions, medical device, private equity, hospitality, retail, telecommunications, SaaS, and multiple facets of real estate.

Relationship building is core to my success in developing and maintaining both strategic business partnerships and long-term customer bonds. Expertise includes:

PROFESSIONAL EXPERIENCE

Terumo Cardiovascular, Ann Arbor MI 2022-2023

Manager, Marketing Communications

Managed and allocated resources for the development, planning and implementation of communication programs to support sales objectives for all customer segments, and for the implementation of major complex programs within those programs.

Collaborated with executive management to strategize, launch, and market new product/services, and processes.

Designed and oversaw strategies and efforts to strengthen market position and achieve desired business goals.

Developed communication and marketing strategies, requirements, and collateral for both B2B and B2C sales.

Provided leadership to better align marketing, sales, production, and administrative departments to increase efficiency and decrease production errors.

Fostered strong relationships with customers and strategic associates to elevate brand awareness.

Ensured standards were maintained relative to corporate branding in all communication. Friedman Real Estate, Farmington Hills MI 2020-2022 Director, Marketing & Communications

Oversaw day-to-day operations, planning, development, implementation, and management of all corporate marketing strategies, communications, branding, and public relations activities.

Managed the marketing, design, and multimedia teams, set short and long-term goals, and forecasted hiring needs. Prioritized projects and allocated resources accordingly.

Provided direction, developed, and executed cohesive marketing plans for 51+ individual brokers.

Oversaw all marketing projects end-to-end; combined cutting-edge digital with traditional tactics to create innovative marketing, leading to increased visibility—more than doubled audiences and engagement on all social media platforms.

Designed and set the Marketing Department budget.

Built relationships with media through creative PR strategies.

Strategic Planning & Implementation

Brand & Identity

Marketing Automation

Demand Generation Lead Generation

Omnichannel Marketing

CRM

Content Digital Social Media Marketing

Market Segmentation

Project Development Management

Communications

CX UX

Leadership

Business Culture Development

Sales & Operations Management

Budget & Vendor Management

Strategic Account Program Management

Production & Distribution Management

Copywriting Editing

Creativity & Expression

Business Affinity Partnerships

Planning & Organization

Event Planning Management

L. Treat Page 2

Promanas, Ann Arbor MI 2017-2020

Vice President, Marketing & Communications

Managed national marketing strategies, communications, branding, and public relations activities, both external and internal.

Developed content and marketing collateral to boost investor/tenant regimentation and potential investor/tenant interest.

Advised and supported new business activity, contract negotiations, and overall investor/tenant satisfaction.

Targeted and converted prospects to investors/tenants, aided in fundraising efforts, and supported employee/investor/tenant engagement.

Led development and team adoption of CRM to support revenue growth goals.

Maintained discretion with a high level of confidentiality, integrity, and ethics. CU Solutions Group/Michigan Credit Union League, Livonia MI 2000-2017 Director, Partnerships 2006-2009 2012-2017

Responsible for company’s largest strategic partnerships, including contract negotiations, writing, pricing, strategic planning, execution, launch, operations, marketing, sales, P&L, and overall program results.

Built, led, planned, developed, implemented, and managed the company’s largest affinity partnership(s), providing strategic alliances and business opportunities.

Managed B2B relationships; nearly 3,000 credit unions nationwide and more than 40 state organizations.

Grew revenue from $670,000 to $1 billion in a 12-year span while growing program subscribers to 1.86 million—becoming Sprint’s largest affinity program.

Aligned and engaged a team in growth strategies; establishing a consistent rhythm of business to ensure effective communication of program benefits, differentiators, and requirements by managing program operations with partner companies, agencies, 3rd party vendors, and internal departments. Director, Credit Union Relations 2009-2012

Managed all consulting/sales functions for credit union operational, marketing, human resource, lending, insurance, and member enhancement products in Michigan.

Managed activities of 6 business consultants for 300+ Michigan credit unions assisting in policies/procedures, operational planning for management/boards of directors, financial and key ratio analysis, assisted in developing business plans, and provided advice and information concerning regulatory trends.

Led key initiatives that reduced operating expenses and increased revenue.

Developed a sales culture, established structures, marketing, positioning, value-proposition, and execution.

EDUCATION+

University of Toledo, Toledo OH

Bachelor of Arts, Communications/Public Relations/Marketing Licenses & Certifications

Michigan Notary Public

Activities/Societies

Ann Arbor Pioneer High School Basketball Boosters Club Michigan Mets Travel Baseball, Manager Michigan Blue Jays Travel Baseball, Manager Bryant/Pattengill Elementary School Parent Teacher Organization, President (3 years) Alpha Omicron Pi Sorority, Historian

Public Relations Society of America

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